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- NetRatings acquires AdRelevance from Jupiter Media Metrix
- NetRatings, Inc. (Milpitas, CA), a provider of Internet audience measurement information and analysis, has acquired the assets of the AdRelevance (Seattle, WA) online advertising expenditure measurement division of Jupiter Media Metrix New York for $8.5 million. Jupiter said that it is also considering options for all of its remaining assets....
- Research articles 2002-04-17
- MSN Pulls in Most Ad Revenue During Record Month for Online Advertising, According to AdRelevance; Online Advertising Continues Growth Despite Market Pessimism
- Business/High-Tech Editors NEW YORK--BUSINESS WIRE--Jan. 22, 2001 Online ad impressions in December 2000 increased 21 percent over the previous month, reaching an all-time high of over 65 billion despite increasing market negativity toward the online advertising industry, according to AdRelevance, a Jupiter Media Metrix (NASDAQ:JMXI) company and an...
- Research articles 2001-01-22
- Holiday Online Retail Advertising Off to a Slower Start This Year, Despite 250 Percent Increase in Number of Retailers Advertising Online, Reports Adrelevance
- Business/High-Tech Editors NEW YORK--BUSINESS WIRE--Dec. 4, 2000 Retail Online Advertising Expenditures Increase for the First Time This Season in the Second Week of November Retail Online Ad Impressions Jump From 4.6 Billion in 1999 to 19 Billion in 2000 Between October and Mid-November Although...
- Research articles 2000-12-04
- Number of New Companies Advertising Online Climbs More Than 150 Percent, According to AdRelevance
- Advertising/Marketing Writers NEW YORK--BUSINESS WIRE--Nov. 20, 2000 Number of new traditional businesses advertising online is growing at a faster rate than new dot-com advertisers AdRelevance to offer media buyers and sellers crucial insight on the 100 hottest new online advertisers every week AdRelevance, a...
- Research articles 2000-11-20
- Majority of Online Ads and Impressions Now Focus On Branding, According to AdRelevance
- Business and Advertising Editors NEW YORK--BUSINESS WIRE--Nov. 8, 2000 Sixty-three Percent of All Online Ads Created With Branding Intent New Branding Research Launches Industry's First Online Ad Messaging Measurement Feature AdRelevance, a Jupiter Media Metrix company (Nasdaq:JMXI) and innovator in next-generation Internet advertising measurement technology,...
- Research articles 2000-11-08
- Despite Full Banner Popularity, Other Ad Formats Account for Majority of Online Impressions and Garner Greater Exposure, Reports AdRelevance Unit of Jupiter Media Metrix
- Business Editors, High-Tech/Advertising Writers NEW YORK--BUSINESS WIRE--Nov. 6, 2000 New Study Finds Online Ad Formats Other Than Full Banners Account for 63 Percent of All Impressions Although 80 percent of advertisers use the full banner in online campaigns, other ad formats account for a majority of...
- Research articles 2000-11-06
- Ford Recall Banner Races to Number One On the Net, Reports AdRelevance Unit of Jupiter Media Metrix
- Business Editors NEW YORK--BUSINESS WIRE--Oct. 16, 2000 Ford ad recorded over 50 million impressions in just seven days and appeared on more than 200 different sites Ford Motor Company's recall banner advertisement is currently the number one banner on the Internet, according to a report released...
- Research articles 2000-10-16
- AdRelevance Unit of Jupiter Media Metrix Unveils Breakthrough in Web-Measurement Technology
- Business Editors NEW YORK--BUSINESS WIRE--Oct. 2, 2000 First online measurement system to combine server-side tracking and second-generation intelligent agent technology with panel-based online measurement data Latest Web-sampling technology will report advertising activity across more than half-a-million URLs and include rich media, buttons and...
- Research articles 2000-10-02
- Family-Focused Online Advertising On the Upswing While Advertising to Children Declines, Reports AdRelevance Division of Media Metrix
- Internet Editors, Advertising/Marketing Writers NEW YORK--BUSINESS WIRE--Sept. 11, 2000 Online advertising by companies targeting families grew 96 percent, while advertising by businesses targeting children declined 56 percent Lion's share of ads targeting children and families resides on broad-reach portals Even though online advertising by businesses...
- Research articles 2000-09-11
- Dot Com Advertisers Outnumber Traditional Advertisers Online Two to One, Reports AdRelevance Division of Media Metrix
- Business Editors NEW YORK--BUSINESS WIRE--Sept. 5, 2000 Dot com advertisers account for largest number of companies and biggest share of online ad impressions Web media, retail and business-to-business industries dominated by dot com advertisers Although traditional companies are paying more attention to online advertising,...
- Research articles 2000-09-05
- Majority of Online Ad Banners Have Short Life Spans, Running Three Weeks or Less, Reports AdRelevance Division of Media Metrix
- Business Editors, High-Tech Writers NEW YORK--BUSINESS WIRE--Aug. 28, 2000 Automotive industry runs banner ads almost twice as long as hardware and electronics advertisers Broad reach more popular than targeted approach for recent online campaigns The majority of all online ad banners have short life...
- Research articles 2000-08-28
- Online Retail Sites Buoyed by Internet Advertising Campaigns, Reports AdRelevance Division of Media Metrix
- Business Editors, High-Tech Writers NEW YORK--BUSINESS WIRE--July 17, 2000 New Intelligence Report Finds Strong Positive Correlation Between Online Advertising and Engaged Visitors to Online Retail Sites An increasingly strong, positive correlation now exists between online retail advertising and the number of engaged visitors to online-only retail...
- Research articles 2000-07-17
- House Ads Add Up
- Although the number of advertisers on the Web has grown considerably-- approximately 65 percent since January 2000--a sizable portion of online companies are still filling ad space with banner ads promoting their own products and services. A new report released today by Seattle-based AdRelevance, a division of Media Metrix and...
- Research articles 2000-06-26
- House Ads Represent Nearly Twenty Percent of Online Advertising, Reports Adrelevance Division of Media Metrix
- Business Editors, High-Tech Writers NEW YORK--BUSINESS WIRE--June 26, 2000 New Study Finds Highest Concentration of House Ads on Vertical Sites, with Lowest on Portals, Community Sites and Search Engines Although the number of advertisers on the web has grown considerably -- approximately 65 percent since January...
- Research articles 2000-06-26
- Post-IPO Ad Campaigns Successfully Driving Traffic to Sites, Reports AdRelevance Division of Media Metrix
- Business Editors SEATTLE--BUSINESS WIRE--May 22, 2000 New Study Finds Strong Correlation Between Ad Impressions and Unique Visitors With the NASDAQ's recent downturn, many post-IPO companies' valuations have significantly declined, putting them under increased pressure to scrutinize all expenditures, including online advertising campaigns. So it will...
- Research articles 2000-05-22
- Media Metrix Appoints Chief Marketing Officer
- Business & Technology Editors NEW YORK--BUSINESS WIRE--April 18, 2000 Veteran Ad Exec, New Media Guru to Build Upon the Firm's Success as the Gold Standard in Internet Measurement Worldwide Media Metrix (NASDAQ: MMXI), the pioneer and leader in Internet and Digital Media measurement worldwide, today announced...
- Research articles 2000-04-18
- IRS.gov Goes "Dot Com" for Tax Season, Reports AdRelevance Division of Media Metrix; IRS Partnership Program Fuels Online Advertising Campaigns and Drives Traffic to Tax Websites
- Business/High-Tech Editors, Advertising/Marketing Writers SEATTLE--BUSINESS WIRE--April 17, 2000 In an effort to mainstream e-filing as a popular alternative to paper and postal tax filing, the IRS turned to web advertising and a more user-friendly web site this tax season -- corresponding to site traffic almost tripling. A...
- Research articles 2000-04-17
- AdRelevance Division of Media Metrix Launches AdAlert Service to Deliver Online Advertising Intelligence Via E-mail
- Business/High Tech Editors, Advertising/Marketing Writers SEATTLE--BUSINESS WIRE--April 11, 2000 Customized E-mails Alert Web Advertising Professionals to Competitive Threats and Revenue Generating Opportunities Companies that want to keep track of how their competition is advertising online now have to look no further than their e-mail inbox for...
- Research articles 2000-04-11
- Benchmarks.(Brief Article)
- A biweekly Web traffic report by AdRelevance from Media Metrix (www.adrelevance.com). For more results, go to http://netb2b.com. Impressions: Number of times an ad is rendered for viewing. Share of voice: Number of impressions represented as a percentage of the total impressions.
- Research articles 2000-03-27
- Ad trackers offer a measured response ;wirelessmeasurement: Companies grapple with a future unplugged.(Brief Article)
- Web audience and ad counters AdRelevance, Media Met-rix and NetRatings are watching wireless -- and waiting for the market to mature. There's not much to measure yet. But as Web ad-measurement companies try to make sense of a category that needs to be defined,...
- Research articles 2000-03-06
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