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Your Work Five Ways to Speak Like Obama

Five Ways to Speak Like Obama

Barack Obama is a master at grabbing and keeping his audience's attention, which is the number one goal of any public speaker. How does he do it? Here are five key lessons from Obama's rhetorical playbook.
Your Industry Why a Drug-Ad Ban Would Be Good for Big Pharma

Why a Drug-Ad Ban Would Be Good for Big Pharma

The drug business spends $5 billion a year on advertising and yet studies continue to emerge suggesting that hundreds of millions of those dollars are wasted. Perhaps it’s time to consider whether more restrictions on drug ads might, counterintutively, benefit the industry. BusinessWeek reports that a survey by research company Verilogue of 12,500 recorded conversations between [...]
Your Money 12 Tough Questions to Ask Your Parents

12 Tough Questions to Ask Your Parents

Talking with your parents about their estate is important to protect your family’s finances, but the conversation can be difficult at best. Here's what you need to ask and how to do it.