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- Advergaming Scores
- With banners, pop-ups, and email newsletters gaining reputations as clutter and junk rather than effective online advertising tools, brand marketers continue to search for successful formulas for Internet advertising. They may have found it in a new trend called advergaming. A growing number of companies are beginning to swear by...
- White papers 2003-02-24
Additional Resources
- Viewpoint Releases Unicast Advergaming Product Designed to Drive User Engagement; Latest Offering From Internet Marketing Technology Product Series Released in Time for Holiday Season
- NEW YORK -- Viewpoint Corporation (NASDAQ: VWPT), a leading internet marketing technology company, today introduced the Unicast Advergaming Product as the latest offering from its Internet Marketing Technology IMT Product Series.
- Research articles 2006-08-22
- Pfizer Courting More Controversy with Viagra 'Advergaming'
- First it was a pill. Then it was a cultural phenomenon. Now Viagra is a video game. Pfizer is currently advertising its blockbuster erectile dysfunction drug with an online game called "Viva Cruiser." In doing so, the company seems to be courting controversy -- as it has done in the...
- Blog posts 2008-09-03
- Advertising Roundup: Dentsu to Enter Russia; Levi's Picks Wieden; Layoffs at Euro RSCG; And More ...
- Dentsu to enter Russia -- Dentsu, Japan's largest advertising company, will set up a subsidiary in Russia as it aims to expand out of its mature home market. PHD owed the most by Chrysler -- Chrysler could be headed to bankruptcy court -- a move that could...
- Blog posts 2008-12-14
- Skyworks to Provide Knight Ridder Digital With Advergaming Content; Online Games to Provide New Branding Opportunities for Advertisers
- Business Editors/Gaming & Advertising Writers
- Research articles 2002-11-18
- YaYa Selects IONA's Orbix E2A Web Services Integration Platform and Deloitte Consulting to Develop Advergaming Platform
- Business & High Tech Editors
- Research articles 2002-07-15
- YaYa Teams With Honda on Multi-Player Internet-Based Game; AdverGaming Leader's `Adventure Race' Promotes CR-V, S2000, Civic and Civic Si Models
- Business Editors & High-Tech Writers
- Research articles 2002-01-10
- Video Games Will Generate Nearly $260 Million in Advertising Revenue by 2008, Says Yankee Group; $92 Million Will Come from In-Game Advertisements and $168 Million from Advergaming
- BOSTON -- Marketers are looking to new advertising vehicles to reach fickle consumers. According to the Yankee group report, Marketers Look to Video Games to Drive Their Messages Home, one such platform--video games--represents significant potential. The video game industry is already a mass market comprising more than 108 million gamers...
- Research articles 2004-10-18
- WildTangent, Massive, IGN stake claims on frontier of $900M market; Advergaming still a small $80M outpost, but marketers see potential.
- Byline: KRIS OSER Byline: KRIS OSER
- Research articles 2005-04-18
- Online Emerging Media Trendsetters Look to Accipiter to Extend Ad Inventory and Increase Revenue across Media Networks; Accipiter Signs Online Media Heavyweights Photobucket, Filmloop, Entriq, Inc., and Visioneering Games
- RALEIGH, NC & LONDON -- Accipiter Solutions, Inc., an online advertising technology innovator since 1996, today announced the company has signed a number of emerging media trendsetters that will use its AdManager solution to serve ads across non-traditional mediums such as photocasts, mobile ad platforms, and advergaming technology.
- Research articles 2006-03-22
- From the Vault: Novo Nordisk's "Captain Novolin" Nightmare
- A reader wrote to me to complain that Pfizer was not a pioneer of drug-based video games, as I asserted its "Viva Cruiser" effort was for Viagra. She said: There was a game that Novo Nordisk put out about 15 years ago to promote their insulin called Captain Novolin....
- Blog posts 2008-09-06
- Pfizer, Lilly Have Won the ED War; Bayer Wilts
- Pfizer and Eli Lilly appear to have definitively won the erectile dysfunction war: their respective brands, Viagra and Cialis, both showed sales growth in Q4 2008 and for the full year. Lilly's growth was slightly faster, but it is coming off a smaller base. Bayer's brand, Levitra,...
- Blog posts 2009-02-06
- Swiss Allege Price Fixing on Viagra and Cialis
- Swiss authorities have accused Pfizer and Eli Lilly of conspiring to fix prices for Viagra and Cialis. The news has created the best Bloomberg headline ever: "Pfizer, Lilly, Bayer Operated Erection-Drug Cartel, Swiss Say." A couple of days ago BNET noted that Pfizer and Lilly appear to...
- Blog posts 2009-02-10
- Rexahn, Vivus Believe the World Needs 2 More ED Drugs
- Two companies are developing new erectile dysfunction drugs, even though there's already three on the market and one of those -- Pfizer's Viagra -- is set to go generic between 2011 and 2013. Rexahn is developing a compound called Zoraxel and Vivus is developing Avanafil. Rexahn is...
- Blog posts 2009-02-12
- "Novartis Land" the Latest Entry in Weird Drug-Based Video Game Trend
- Teva might want to ask Novartis where the latter got its idea for "Novartis Land," the HR video game that Novartis employees are asked to play in order to teach them about ethics. Novartis Land bears a strong resemblance to Teva's game, "Biologicsland." BNET readers will remember...
- Blog posts 2009-03-23
- ESPN Uses Webisodes, Game Competition To Promote 'Elite 11'
- ESPN (NYSE: DIS) is hoping that a virtual gaming contest and online video series will help drum up interest among teen athletes for its Elite 11 high school quarterback competition. It's the first major cross-platform push (the Elite 11 will ultimately air on ESPNU) for the company's high school...
- External links 2009-08-03
- Comedic Script and New Game Engine Mark Release of Kuma Reality Games' DinoHunters; First Episode in Advergaming Series is Free to Consumers, Courtesy of Schick Sponsorship
- NEW YORK -- Kuma Reality Games, the leaders in episodic, television-like video games, introduces the release of its first episode of DinoHunters, a free, online first-person shooter propelled by comical in-game scripting and a massive upgrade in game technology. With a script penned by former Maxim Magazine editor-in-chief Keith...
- Research articles 2006-04-24
- 'Advergaming' Is Amped-Up Online Marketing in Boulder, Colo.
- By Erika Stutzman, Daily Camera, Boulder, Colo. Knight Ridder/Tribune Business News Jun. 14--The much-maligned banner ad is like a poster child for failed Internet ventures: It's expensive, irritating and it doesn't work. For years, marketing firms swore to their clients that their dollars...
- Research articles 2002-06-14
- Arkadium Acquires Game Developer Gamelab.com
- Casual and advergaming company Arkadium has acquired Gamelab.com, a N.Y.-based game game developer. Financial terms were not disclosed. This is Arkadium’s second acquisition in the past three months; the company acquired Advergame.com in July. Founded in 2000, Gamelab.com has created popular casual games like Diner Dash and Subway Scramble;...
- External links 2009-09-29
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