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- If you have power to skip TV ads, will you seek them out?
- The company that made its name by giving television viewers the power to skip commercials will soon launch a service to help couch potatoes go ad hunting.Digital video recorder company TiVo Inc. will give subscribers the ability to conduct keyword searches for specific products.The TiVo offerings are consistent in giving...
- Research articles 2005-12-02
- Modavox, Inc. to Broadcast the 2007 Arizona Black Film Showcase for Live and On Demand Internet Viewing
- PHOENIX -- Modavox, Inc. (OTCBB:MDVX), Internet broadcasting pioneer producing and syndicating online audio and video, today announced it has entered into an advertising and sponsorship agreement to provide The 2007 Arizona Black Film Showcase with live and on demand streaming audio and video. The company's patented streaming audio and video...
- Research articles 2007-03-22
- Marchex Adds Call-Based Advertising Services to Local Advertising Platform with VoiceStar Acquisition
- SEATTLE -- Marchex, Inc. (NASDAQ:MCHX) (NASDAQ:MCHXP), a local online advertising company and leading publisher of local content, today announced that it has entered into an agreement to acquire VoiceStar, one of the largest providers of call-based advertising services, including pay-per-phone-call and call-tracking, for local advertisers. The acquisition of VoiceStar gives...
- Research articles 2007-08-09
- Some on Mad Ave. Doubt CAB Ad-Recall Study.(Brief Article)(Statistical Data Included)
- NEW YORK -- Pod position, pod duration and the number of spots within a commercial break all significantly affect how well consumers can recall primetime network broadcast and cable commercials. So said the Cabletelevision Advertising Bureau l NEW YORK...
- Research articles 2000-08-07
- Upfront suspense: ad buyers' last-minute spending will tell the tale.(Top of the Week)
- This year's upfront sales market is turning into a cliffhanger. With the annual bazaar for networks and advertisers only two weeks away, nearly a fifth of the networks' clients have yet to act. The last-minute spending by those advertisers--or lack This year's upfront sales...
- Research articles 2004-05-10
- Ad Trackers Spot the Spots.
- By Anne Becker Networks shell out to boost accountability Networks and agencies are increasingly calling on a handful of companies that help verify whether ads actually run. At a time when accountability is all the rage...
- Research articles 2006-03-13
- Interactive Imaginations Aligns with Microsoft in Continued Support of Emerging Web Site Development; Microsoft Site Builder Network to Supply Web Site Building Software, Technical Support; Interactive Imaginations' CommonWealth Network to Provide Adverti
- NEW YORK--BUSINESS WIRE--July 16, 1996--Interactive Imaginations announced today that it has formed a strategic alliance with Microsoft Corporation to provide support for emerging Web sites and their developers. The alliance brings together the new Microsoft Site Builders Network and Interactive Imaginations' CommonWealth Network, an Internet advertising-supported program designed to...
- Research articles 1996-07-16
- PVRs Are Stirring Advertising Unrest.(Brief Article)
- PVR is fast becoming a four-letter word in some advertising and media circles. Personal video recorders from TiVo Inc. and ReplayTV Inc. proved to be a hot topic of discussion at two major conferences last month -- the Cabletelevision Adverti ...
- Research articles 2000-04-10
- As Go Auto Ads, So Goes Spot TV; Primedia Forum Focuses on Drug, Entertainment, Car Ad Segment Strengths.(Advertising)(Industry Overview)
- Byline: Louis Chunovic The prospect of war and economic uncertainties made for gloomy forecasts and cloudy crystal balls when senior agency, advertising and network executives gathered in Manhattan last week for a state of the advertising categori Byline: Louis Chunovic ...
- Research articles 2003-03-10
- Local firm, MSU team up to take pulse of ad watchers.(News)(Michigan State University)(Brief Article)(Column)
- Byline: Anjali Fluker Michigan State University's advertising faculty has expanded its annual evaluating session on Super Bowl ads to include advertising professors, professionals and students from across the country. MSU's Department of Adverti Byline: Anjali Fluker Michigan State...
- Research articles 2006-01-30
- DirecTV Hits Comcast HD Ads.(DirecTV sues Comcast over high definition television advertising)
- By Linda Moss DirecTV has sued Comcast over a national ad campaign, which claims that satellite customers believe the cable operator's HDTV picture quality is better than satellite's. The nine-page suit charges Comcast with false adverti...
- Research articles 2007-05-21
- CNN launches DR Web site; hosts Response Magazine content.(FieldReports)
- NEW YORK -- In early January, CNN launched CNN directresponse.com, a new Web site designed to educated clients about direct response advertising, as well as the variety of CNN networks and broadband services that can integrate an advertiser's "c NEW YORK -- In early January, CNN...
- Research articles 2006-01-01
- Executive Moves.(Profiles)(Clear Channel Communications' new exec)
- Byline: joao h. rodrigues Accounting & consulting REL Consultancy Group: Eric Wright, 42, rejoined as president of the Purchase, N.Y.-based working capital management firm. He was formerly a managing director at Parson Consulting. ADVERTI Byline: joao h. rodrigues...
- Research articles 2003-06-23
- Executive Moves.(Business Lives)(Hachette Filipacchi Media U.S. appointed Michael S. Mueller)(F.J. Sciame Construction appointed Joseph G. Mizzi)(GoldenTree Asset Management appointed Patrick J. Goulding)
- Byline: adrianne pasquarelli accounting & consulting Change & Response Strategies: Angela Calzone, 44, joined as president, based in New York and Morristown, N.J. She had been executive director of The Schonbraun McCann Group. Adverti Byline: adrianne pasquarelli ...
- Research articles 2006-07-17
- Justice of the PC. (personal computer, Hyatt Legal Services' Home Lawyer computer software)
- JUST as H&R Block has upset American accountants by providing cheap tax advice for the middle-class masses, can lawyers by doing the same for legal advice. Undeterred by lawyers' grumbles about its services and its aggressive advertising, Hyatt h JUST as H&R Block has upset American...
- Research articles 1990-07-14
- On the fence on SNTA. (Syndication).(Syndicated National Television Association)(Brief Article)
- Sony Pictures Television hasn't decided whether to participate in Syndicated National Television Association's conference for advertisers in New York Feb. 25-26. Sony's Steve Mosko says he may instead host his own gathering for advertisers. Sony ha Sony Pictures Television hasn't decided whether to participate...
- Research articles 2002-10-14
- New Technologies Send Sales Execs Back to School.
- By Stewart Schley Reps Bone up on VOD, Interactive TV and 'AdDressable' Applications New digital-television technologies like video on demand and enhanced TV are fast becoming a big part of Comcast Spotlight's local-advertising sales pi...
- Research articles 2007-05-07
- Sharp rise is reported in sales of diamond jewelry in Thai market. (Facets).(Brief Article)(Statistical Data Included)
- Sales of diamond jewelry in Thailand rose by 70 per cent during the Chinese New Year-Valentine's Day girl-buying season compared to the same period last year, according to a survey conducted by Millennium Diamond Creation and Spa Advertising between Sales of diamond jewelry in Thailand...
- Research articles 2002-04-01
- Conway Company Cited for Health Claims.(ForMor Inc.)(Brief Article)
- ForMor Inc., a Conway health supplement distributor, has signed a consent agreement to settle a Federal Trade Commission complaint. The FTC charged ForMor and five other U.S. companies with making false or misleading claims through Internet adverti ForMor Inc., a Conway health supplement distributor,...
- Research articles 2001-06-18
- Excite Offers Ad Packages To Stem Sales Downturn.(Brief Article)
- Excite@Home Corp. is trying to do something about the current ad-sales slowdown, said senior vice president of media sales and marketing Susan Bratton. In recent weeks, the data-over-cable provider has developed seven new advertising packages Excite@Home Corp. is...
- Research articles 2001-03-05
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