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BNET Business Dictionary
- Advertisement
- a public announcement by a company in a newspaper, on television or radio, or over the Internet, intended to attract buyers for a product or service
- Advertisement definition on BNET »
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- Fast food conquers casual; Quick-service sales hike tops sit-downs in 2nd qtr.(News)
- Byline: KATE MacARTHUR Crain News Service McDonald's Corp. and other fast-food chains outpaced casual dining chains in the second quarter, reversing the trend of the past two years. Buoyed by better-quality salads and sandwiches, upgraded inter Byline: KATE MacARTHUR ...
- Research articles 2004-11-08
- Skillets take center stage at Applebee's - Wyse Advertising creates advertising campaign for restaurant chain's new menu line - Brief Article
- OVERLAND PARK, Kan.-- Aiming to broaden its range of consumers, Applebee's International last week introduced a new menu line and advertising campaign that features the tag line "You belong at Applebee's."
- Research articles 1997-04-21
- New York, New York.(Applebee's, Chevys Fresh Mex to reopen in Battery Park)(Brief Article)
- Appetite to Reopen The owners of Applebee's and Chevys Fresh Mex in Battery Park have decided to open their doors again. ``We wanted to reopen when we felt it was appropriate,'' says Melani Tankel, marketing manager for Apple Metro Inc., a Harri...
- Research articles 2002-07-22
- Applebee's launches agency review; looks for 'compelling' ads
- OVERLAND PARK, KAN. -- Applebee's International Inc. launched an agency review just a month after the casual-dining chain hired George Williams as its new chief marketing officer.
- Research articles 2007-03-26
- Applebee's Announces Advertising Agency Review
- OVERLAND PARK, Kan. -- Applebee's International, Inc. (Nasdaq: APPB) today announced a creative review of its brand advertising account.
- Research articles 2007-03-13
- Del Taco, Applebee's face challenges to ad campaigns
- Summertime, and the living is litigious.
- Research articles 1999-08-09
- Applebee's plans huge increase in network TV ad spending
- OVERLAND PARK, KAN.--Applebee's Neighborhood Grill & Bar will more than double its network TV ad spending next year as the casual-dining chain revs up its "brand evolution" under senior vice president of marketing Karen Eadon.
- Research articles 1999-10-18
- Applebee's proud to be American in new ads; sexy Holly touts Rally's, Checkers - Brief Article
- Two restaurant chains have followed through on resolutions made last fall to energize their brand identities with the start of the new year.
- Research articles 2000-01-24
- LOSS OF APPLEBEE'S TAKES BITE OUT OF WYSE STAFF.(Brief Article)
- Wyse Advertising Inc. in Cleveland has trimmed its staff after losing the position as agency of record for Applebee's International Inc., one of its largest accounts. ``There were nine people laid off," said Marc Wyse, president of Wyse Adve Wyse Advertising Inc....
- Research articles 1999-08-09
- Applebee's keeps local flavor in national - new ad campaign - Brief Article
- OVERLAND PARK, Kan. -- Applebee's Neighborhood Grill & Bar rolls a new campaign this week.
- Research articles 1995-09-25
- APPLEBEE'S MOVES WYSE OFF ITS ADVERTISING PLATE.
- Wyse Advertising Inc. is off the menu as agency of record for Applebee's International Inc. The Overland Park, Kan.-based company, which franchises Applebee's Neighborhood Grill and Bar restaurants, last week narrowed to three from seven the numb Wyse Advertising Inc. is off...
- Research articles 1999-06-21
- Applebee's Ad Inadvertently Runs During Bravo's `Gay Weddings' Series.
- By Jennifer Mann, The Kansas City Star, Mo. Knight Ridder/Tribune Business News By Jennifer Mann, The Kansas City Star, Mo. Knight Ridder/Tribune Business News
- Research articles 2002-10-02
- Account Action.(Dell Inc. decides against giving advertising contract to BBDO Worldwide Inc.)(Applebee's International Inc. Applebee's Neighborhood Grill & Bar to select TBWA Advertising Inc. or McCann-Erickson Inc. for its adverting account)
- DELL OUSTS BBDO DELL OUSTS BBDO
- Research articles 2007-07-09
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