BNET Industries
- Private
- US
Dow Jones Description
Arby's was founded in 1964, but the concept for a roast beef sandwich franchise was rooted many years earlier. Forrest Raffel, a graduate of Cornell University School of Hotel and Restaurant Administration and his younger brother Leroy, a graduate of Wharton School of Finance, University of Pennsylvania, bought an uncle's restaurant equipment business in the 1950s. Raffel Brothers, Inc. became a fitting introduction to the foodservice industry for the brothers. The small company rapidly grew to become one of the country's leading foodservice consulting firms. Raffel Brothers, Inc. designed and installed hundreds of foodservice facilities including the flight kitchens at Greater Pittsburgh International Airport, interiors of six Ohio Turnpike restaurants and foodservice facilities for the Hospitality Inn motel chain of Standard Oil of Ohio. But the Raffel brothers quickly sensed the potential of fast food and decided to develop a franchise operation based on something other than hamburgers. Leroy remembers, "We were totally confident, while everyone else thought we were out of our minds." A late-night excursion to a small Boston sandwich shop one rainy Halloween was the inspiration for the Raffels, who joined a damp, but determined huddle of patrons to await the main attraction -- a 79-cent roast beef sandwich. The idea was born. The only kink in the chain's orderly development came with choosing a name for it. ...
NAICS Code Food Services and Drinking Places: 722
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Arby's® New Ad Campaign — the Arby's Rescue Brigade — Challenges Consumers to Join the Fight Against Ordinary Fast Food
- 2008-04-30
Applications Now Being Accepted to Join the Brigade and Star in an Upcoming Commercial
Arby's® Re-Launches Arbys.Com Website with Bold New Design and Cool Interactive Features; Makeover includes Nutritional Calculator, Television Ads and More
- 2006-06-20
ATLANTA -- Arby's Restaurant Group, Inc. has re-launched its consumer website, Arbys.com, featuring vivid colors and images, enhanced nutritional information, ease of use and upgraded functionality.
Arby's triples ad budget for Chicken Naturals launch
- 2006-03-06
ATLANTA -- Arby's, with a tripling of its usual budget for a new-product promotion, has launched one of the 3,500-unit sandwich chain's largest marketing campaigns ever, to back the national rollout of its new Chicken Naturals line.
Arby's New Ad Campaign Celebrates Being Different in a Cluttered Fast Food World
- 2005-03-07
FT. LAUDERDALE, Fla. -- "I'm Thinking Arby's"TM Will Have People Talking About What They're Really Hungry For
Buns in the oven: expecting a new product line, Arby's delivers a fresh branding campaign. (Storyboard).
- 2003-05-01
SNAPSHOT CONCEPT Arby's COMPANY Triarc Restaurant Group, Fort Lauderdale, Fla. 2002 SYSTEMWIDE SALES $2.8 billion 2003 SYSTEMWIDE SALES $2.95 billion * TOTAL UNITS 3,300 ...
Oven Mitt gets stuffed in a drawer, which is a pretty good idea - Marketing & Media - Arby's new television advertising campaign
- 2003-03-17
Oven Mitt hangs on a wall, looking at the kitchen crew. Oven Mitt speaks:
SANDWICHES DESIGNED FOR ADULT TASTES.(Arby's Inc. marketing sandwiches for adults)(Brief Article)
- 2001-08-01
Breaking with its 15-yearold tradition of buying local market broadcast ads, Fort Lauderdale, Fla.-based Triarc Restaurant Group's Arby's has launched its first national TV ad campaign to introduce Arby's Market Fresh, the chain's newest line of san Breaking with its 15-yearold tradition of buying local...
Arby's puts 'Fresh' spin ON ads as it launches sandwich line nationwide
- 2001-05-14
FORT LAUDERDALE, FLA. -- Arby's is rolling out its four Market Fresh deli sandwiches nationwide this month and plans to devote the bulk of its marketing efforts to promoting the line this year and beyond.
Arby's Appeals To Adults.
- 2000-03-20
Arby's has invested $60.6 million in a new advertising campaign called "Adult Truths." The campaign, which represents a 10% increase over last year's ad spending, is designed to position the 3,200 unit chain as the sandwich chain for adult Arby's has invested $60.6 million in...
NEWS IN A MINUTE
- 1998-06-29
- In an effort to spice up the image of vegetarians, Britain's Vegetarian Society recently launched an ad campaign in 250 BriTIsh cinemas to 15- to 35- year olds. The ads portray vegetables, fruits, and bakery products, in "compromising posiTIons" that resulted in the issuance of...
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