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NAICS Code Telephone Apparatus Manufacturing: 334210
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AT&T Wireless dumps mLife for updated 'reach out' campaign.(News)
AT&T Wireless Services Inc. launched a new brand advertising campaign, which the company said would invoke the carrier's former corporate parent AT&T Corp.'s heritage and encourage people to "reach out on the wireless service America t AT&T Wireless Services Inc. launched a new brand...
AT&T Wireless names branding agency.(News)
AT&T Wireless Services Inc. said it has named San Francisco-based advertising agency Goodby, Silverstein & Partners to handle the carrier's corporate branding advertising. AT&T Wireless added that ... AT&T Wireless Services Inc. said it has named San Francisco-based...
AT&T Wireless Offers a Sneak Peak at New Advertising Debuting in Super Bowl XXXVII
Business Editors
AT&T Wireless, Qualcomm plan Super Bowl pushes. (News).
The yearly advertising extravaganza at the end of January, which also happens to include a football game, looks to be lacking depth from wireless advertising this year as only a handful of wireless companies are planning on making a promotional spl The yearly advertising...
Idol signs three major sponsors: Ford, Coke, AT&T Wireless pay record $20m each. (TV Buyer).("American Idol" sponsorship)
Fox has re-enlisted Ford and Coca-Cola as primary sponsors for the second installment of hit talent show American Idol and added a third major sponsor, AT&T Wireless. Sources say the trio will pay record sums for reality-show ad packages: ...
Goat or Gloat. Chasers.(Cingular Wireless, AT&T Wireless advertisements evaluated)(Brief Article)
Company: Cingular Wireless, Atlanta Agency: BBDO, Atlanta and New York Market: Telecommunications managers Quick chase: Cingular Wireless cleverly illustrates its point that it has a wireless e-mail service for big businesses and small businesses ali Company: Cingular Wireless, Atlanta Agency: BBDO, Atlanta and New York...
StockPickReport.com Announces Investment Opinion With New Ratings on Compaq Computer Corp, Flextronics Internat Ltd, Qlogic Corp, Nokia Corp Ads, At&t Wireless Services
Business Editors
Confused by advertising campaign? That's 'mlife'.(Brief Article)
Last month, I wrote about the great good fortune of Andersen Consulting, which had been forced to change its name to Accenture-just in time to avoid the Enron Corp. disaster. Now, in another stroke of luck, AT&T Wireless is giving Metropolitan Li Last month, I wrote...
Will mLife bring m-success?
The closely played game on the field was not the only entertaining aspect of the Super Bowl this year as TV viewers again were bombarded with advertising, including a cryptic message from one of the wireless industry's most well-known names to get The...
Marketing Mix.(fund raising and related services in the advertising industry)(Brief Article)
Ad Assoc. asking members to aid victims of attack The Cleveland Advertising Association through the end of December will be collecting donations from its members to aid relief efforts stemming from the Sept. 11 terrorist attacks in New York City an Ad Assoc. asking...
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Decision Makers
| Name (plus bio) | Position |
|---|---|
| Edmond Legum | |
| Nancy Truitt Pierce | |
| Ronan Ellis | |
| William Wade |
| Organization | Position | Status |
|---|---|---|
| The Wireless Experience | President | Current |
| CenturyTel, Inc. | Current | |
| Telecorp, Inc. | Current | |
| Nextel | Current | |
| Sprint PCS | Current | |
| AT&T Wireless Services, Inc. | Current |
Nancy Truitt Pierce, the founder and President of Woods Creek Consulting Company, is a bottom-line-oriented organizational effectiveness consultant. She brings creativity, passion and compassion to every assignment. Nancy conducts data-driven organizational assessments to provide key leaders with information that frames and focuses critical decisions. Nancy also is strong at assisting with strategic and operational planning, executive team development, leadership training, and organizational design consistent with the client's values and stage of growth. Her specialty is fast growth companies in volatile markets with intelligent work groups. Nancy was the Managing Principal of The Washington Firm, Ltd. from 1989-1996. During her tenure the firm grew over 700% to become a recognized leader in providing organizational effectiveness and human resource services in the Seattle area. Nancy is recognized as a uniquely skilled facilitator by an impressive group of clients. They include; AutoDesk, IDX (formerly PHAMIS), Adobe, SafeWorks (formerly Flow International), AT&T Wireless Services, Safeco and Metro Transit. Additional professional experience is over ten years as a manager with Seattle Community Colleges. While there she founded and directed the Small Business Institute and Supervision and Management programs.
| Organization | Position | Status |
|---|---|---|
| Woods Creek Consulting Company | President | Current |
| Woods Creek Consulting Company | Founder | Current |
| Autodesk, Inc. | Current | |
| AT&T Wireless Services, Inc. | Current | |
| Small Business Institute | Founder | Former |
| Seattle Community Colleges | Manager | Former |
| Woods Creek Consulting Company | Manager | Former |
| Center for Leadership Development, Inc. | Principal | Former |
| The Washington Firm, Ltd. | Managing Principal | Former |
As Director of Technology Deployment, Ronan is responsible for developing and maintaining partnerships with key technology vendors, refining solutions for the Technology Deployment service line, recruiting, and team development. Leveraging fifteen years of experience in software design, product development, and systems implementation, Ronan leads critical engagements with strategic accounts, such as Microsoft and AT&T Wireless Services. Throughout his successful career at Codesic, Ronan has also been an effective project manager on multiple technology deployment, software development and operations management engagements. His experience managing diverse technical teams has been a pivotal contribution to the success of Codesic's complex IT projects. Prior to joining Codesic Consulting, Ronan worked for Cybersafe and Bridgeway Corporation as Senior Product Manager responsible for developing security and line of business products for the enterprise customer. Ronan is a graduate of the Western Michigan University and holds a degree in Computer Science.
| Organization | Position | Status |
|---|---|---|
| AT&T Wireless Services, Inc. | Current | |
| The Bridgeway | Former |
Array
| Organization | Position | Status |
|---|---|---|
| Central States Tower Holdings LLC | Chief Legal Officer | Current |
| Drake University | Juris Doctor | Former |
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