Audi AG

News & Analysis

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• New & Notable

  - 2008-03-10

  Luxury to go. Rolling Stones guitarist Keith Richards isn't exactly a GQ model, but fashion-focused Louis Vuitton put an Annie Leibovitz portrait of the wrinkled rocker on a billboard in London and soon coming to the USA, along with print ads. The subtle plug: Richards plays his guitar in a...

  Tags: advertisement, Audi AG, guitar

• Highlights and lowlights of this year's Super Bowl ads

  - 2008-02-03

  NEW YORK AP -- It's often called the "game within the game" -- the ads that do battle with each other for viewers' attention during the Super Bowl. There, the great brands go head to head: Coke and Pepsi; GM and Audi; Taco Bell and Doritos. Here,...

  Tags: advertisement, Audi AG, Games, PepsiCo

• Audi Super Bowl ad oozes drama

  - 2008-01-18

  NEW YORK -- Audi is betting it can rev up its image with a parody of rivals in a Super Bowl commercial backed by a Hollywood-size production budget. The Volkswagen-owned carmaker is looking to crown itself as the new luxury auto brand. Audi's first Big Game...

  Tags: advertisement, Audi AG, Branding, car, MARKETING

• Slow-'em-down spots get zapped by ad execs; 'DVR busters' generate buzz-but consumers continue to fast-forward.(News)(advertising executives)(digital video recorders)

  - 2007-08-13

  Byline: BRIAN STEINBERG bsteinberg@adage.com tom trenta sat on his couch in fall 2004 watching a recorded Bears football game with his son, using his TiVo to scan a touchdown play one moment at a time. That's when he was seized by an...

  Tags: advertisement, Audi AG, DVR, recorder

• Executive Lifestyles.(Readers)(Letter to the editor)

  - 2007-06-01

  I look to FLORIDA TREND to keep me apprised of the latest in business, government, technology and lifestyle here in our state. I was delighted to read the Executive Lifestyles section in the April issue [FloridaTrend.com], which highlighted the accomplishments of women entrepreneurs in...

  Tags: advertisement, Audi AG, women

• Audi of America Inc. Selects Venables Bell & Partners as Advertising Agency of Record

  - 2006-12-20

  AUBURN HILLS, Mich. -- Audi of America, Inc., today announced the selection of an advertising agency of record AOR following a four month review process. Venables Bell & Partners, based in San Francisco will be responsible for all aspects of Audi's national and regional advertising and promotions.

  Tags: advertisement, agency, Audi AG

• FRESH

  - 2006-11-27

  Seen the new Audi adverts? You know, the ones with close-ups of car parts with "Patent No. VO4RS8PRU4NG DUR3C7H TEC5HN2IK" stamped on them. B1LOO6DY PRE7TE92NTIO4US if you ask me.

  Tags: advertisement, Audi AG, car

• In the driver's seat: Regis Lefebure turned a passion for cars into a career of capturing sports car racing.(PROfile: REGIS LEFEBURE)

  - 2006-11-01

  A career that has led to shooting some of the fastest sports cars in the world began for Regis Lefebure on a quiet, hilly street overlooking the Transamerica Pyramid in San Francisco. [ILLUSTRATION OMITTED] Lefebure had read in...

  Tags: advertisement, Audi AG, car, career, image, photograph, Transamerica Corp.

• Audi taps ad whiz to direct branding; Automaker promotes wunderkind Berkov as part of marketing reorganization.(about marketing)

  - 2006-05-08

  Byline: JEAN HALLIDAY Byline: JEAN HALLIDAY

  Tags: advertisement, Audi AG, branding, marketing

• Audi spins a further GBP2 million for its new RS4; The Vorsprung Durch Technik' brand uses new media technologies.

  - 2006-02-07

  M2 PRESSWIRE-7 February 2006-Audi UK: Audi spins a further GBP2 million for its new RS4; The Vorsprung Durch Technik' brand uses new media technologiesC1994-2006 M2 COMMUNICATIONS LTD RDATE:07022006 Sinister yet beautiful' that's the theme of the groundbreaking GBP2million campaign to support...

  Tags: advertisement, Audi AG, brand, Branding, MARKETING