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BNET Business Dictionary
- Advertisement
- a public announcement by a company in a newspaper, on television or radio, or over the Internet, intended to attract buyers for a product or service
- Advertisement definition on BNET »
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- TechTarget Launches ''TargetROI: Brand'' Online Branding and Measurement Program; Newest ROI-focused Program Enables Clients to Easily Quantify Increases in Brand Awareness and Consideration Effected by Online Banner Advertising
- NEEDHAM, Mass. -- Information technology IT publisher TechTarget announced today the launch of "TargetROI: Brand," a managed online branding and measurement program designed to enable IT marketers to measure shifts in key attributes of brand consideration and awareness effected by targeted online display advertising. The program includes a ten-week campaign...
- Research articles 2005-09-29
- BBDO using AdMaximize to track banner ads.
- BBDO Worldwide, New York, will use i33's AdMaximize service to track banner ads and interactive campaigns for selected clients, including Visa USA, General Electric Co., M&M/Mars and others. ... BBDO Worldwide, New York, will use i33's AdMaximize service to track banner ads and interactive campaigns for...
- Research articles 1998-12-14
- ESPN.com's Big Impression Ad for Universal Pictures' the Mummy Returns Three Times More Impactful Than Traditional Banner Ad, According to Millward Brown Intelliquest
- Business Editors
- Research articles 2001-05-29
- Display Ad Spending Thaws, CBS Interactive Promises A Move Beyond The Banner Ad
- Recent reports have suggested that display advertising is experiencing a tentative comeback, which is partially being attributed to the adoption of larger ad formats over the past few months by publishers inside and outside the Online Publishers Association. CBS Interactive (NYSE: CBS), which posted 14 percent decline in revenues...
- External links 2009-11-09
- How to Purchase Banner Ad Space
- Article is about how to purchase banner advertising space? Ad agencies can do everything from helping you to design an ad campaign, from preparing the creative banner ad graphics and selecting sites on which to purchase ads, to making the media buys, serving the ads, and tracking the results, media...
- White papers 2000-07-01
- Advertising Online with Banners
- Article discusses about banner advertising and explains different ways of doing banner advertising as there are sites offering the service. On the surface it really is simple and breaks down into categories. Effective banners are a responsibility. One has to develop a banner program that works. It motivates people to...
- White papers 2003-01-01
- The Effect of Banner Advertising on Internet Purchasing
- The electronic business environment has given rise to new forms of advertising instruments such as banner advertising, pop-ups and search-based links. However, little research exists on the relationship between advertising exposure and actual purchasing on the Internet. In this research, one focuses on a hitherto unexplored question ' does banner...
- White papers 2004-08-01
- Placing Banner Ads Online: Look Before You Leap!
- The author recently designed a series of banner ads for a small company that provides employee benefits services. They had a great concept but needed more exposure on the web. After completing his design work and posting the ads online for the owner's review, curiosity got the best of the...
- White papers
- A Framework For Targeting Banner Advertising On The Internet
- Constraints that limit accurate targeting of advertising in traditional media may not hold in cyberspace. This paper presents a model for effectively and efficiently targeting hypermedia-based banner advertisements in an online information service. The model takes advantage of information technology to micro-target banner advertisements based on individual characteristics of users....
- White papers 2003-07-18
- Widgets, Banner Ads Are Out: E-Commerce, Branded Entertainment Are In
- As start-ups come to grips with the reality that the usual online advertising tools of banner ads and widgets won't keep the lights on even if the economy gets better, a few companies are significantly altering their business models. The WSJ profiles a few, like Slide, RockYou and Meez,...
- External links 2009-08-04
- Family Guy Creator Teams With Google to Re-create Banner Ads (and Mass Media)
- Seth MacFarlane, who helms Fox's raunchy cartoon Family Guy, and Google announced a new plan for advertising today, as reported in the New York Times. The plan will see MacFarlane creating a series of animated shorts, titled for now “Seth MacFarlane’s Cavalcade of Cartoon Comedy," that will be placed via...
- Blog posts 2008-06-30
- The First Banner Ads, Fifteen Years Later
- Late in 1994, when I first noticed HotWired, the original digital offshoot of Wired magazine, what really caught my eye were the banner ads that promised to help the new company monetize its content. I was working at the senior management level inside a traditional media company at the time,...
- Blog posts 2009-10-27
- CyberCritique: HP just as cool as ever, but ads skip vital point.(Hewlett-Packard banner advertising on Wired.com)(Brief Article)
- MARKETER: Hewlett-Packard Co. MARKETER: Hewlett-Packard Co.
- Research articles 2000-09-25
- Cybercritique: `The Grinch' gets creative with banner ad .(Universal Studios ad on Mplayer Entertainment Network)(Brief Article)
- MARKETER: Universal Studios' ``The Grinch'' MARKETER: Universal Studios' ``The Grinch''
- Research articles 2000-12-11
- Infoseek Signs Agreement With Bidnow.com For Advertising Banners in Month of April; Bidnow.com Launches Run of Sight Banner Advertising Campaign on GO Network
- SUNNYVALE, Calif.--BUSINESS WIRE--April 6, 1999--Infoseek Corporation (Nasdaq:SEEK), developer and operator of GO Network, today announced a one-month agreement with Bidnow.com to purchase banner ads for a portion of GO Network's run of site inventory for the month of April.
- Research articles 1999-04-06
Additional Resources
- Virtual Gaming Enterprises, Inc. Announces New Banner Advertisement On www.casinocenter.com
- Business Editors ESCONDIDO, Calif.--BUSINESS WIRE--Jan. 18, 2001 Virtual Gaming Enterprises, Inc. (OTCBB: VGAM) today announced that www.casinocenter.com, a world-renowned website operated by Casino Journal Publishing Group, Inc. (OTCBB: CJPG), has begun marketing www.thecasinothemepark.com through a banner advertisement on casino centers' home page. Mr. Virgil Williams, President and...
- Research articles 2001-01-18
- Ford Recall Banner Races to Number One On the Net, Reports AdRelevance Unit of Jupiter Media Metrix
- Business Editors NEW YORK--BUSINESS WIRE--Oct. 16, 2000 Ford ad recorded over 50 million impressions in just seven days and appeared on more than 200 different sites Ford Motor Company's recall banner advertisement is currently the number one banner on the Internet, according to a report released...
- Research articles 2000-10-16
- Liquid Compass Announces One of the First Microsoft Silverlight Media Players Specifically for Internet Radio
- DENVER -- Liquid Compass, a premier provider of streaming and creative media services, today announced that they are one of the first providers to offer a custom media player within the radio industry that utilizes Microsoft Silverlight technology to broadcast a live stream, while also using the cross-browser capabilities of...
- Research articles 2007-09-05
- Using Banner Ads to Promote Your Website
- The article is about the importance of the banner ads and the terms that were used in it. It provides an overall concept of banner ads that includes hits to advertisement, page impression and page views, banner views, CPM, CRT etc. Previously it was discussed that when banner advertising seems...
- White papers 2000-07-01
- cut to the chase.(Chasers)(Lexmark International Group Inc.'s advertisement by W.B. Doner and Co.)(Allsteel Inc.'s advertisement by BBDO Worldwide Inc.)(Brief article)
- Company: Lexmark International, Lexington, Ky. Agency: W.B. Doner, Southfield, Mich. Market: IT managers, small businesses Quick chase: From a visual perspective, the banner ad for Lexmark is nothing to write home about. A steel-gray printer set agai Company: Lexmark International, Lexington, Ky. Agency: W.B. Doner, ...
- Research articles 2006-12-11
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