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	<title><![CDATA[advertisement and banner advertisement Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/advertisement+and+banner+advertisement.html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to advertisement and banner advertisement]]></description>
	<s:counts start="0" returned="15" found="15" />
	<language>en-us</language>
	<item>
		<title><![CDATA[Display Ad Spending Thaws, CBS Interactive Promises A Move Beyond The Banner Ad]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-display-ad-spending-thaws-cbs-interactive-promises-a-move-beyond-the-ba%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ Recent reports have suggested that display advertising is experiencing a tentative comeback, which is partially being attributed to the adoption of larger ad formats over the past few months by publishers inside and outside the Online Publishers Association. CBS Interactive (NYSE: CBS), which posted 14 percent decline in revenues...]]></description>
		<s:doctype><![CDATA[External links]]></s:doctype>
		<pubDate>Mon, 09 Nov 2009 16:09:29 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/cbs+interactive+inc..html"><![CDATA[CBS Interactive Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/banner+advertisement.html"><![CDATA[Banner Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/cbs+corp..html"><![CDATA[CBS Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/gamestop.html"><![CDATA[GameStop]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/advertising.html"><![CDATA[Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/media+%2526+publishing.html"><![CDATA[Media & Publishing]]></category>
		<category domain="http://resources.bnet.com/topic/companies.html"><![CDATA[Companies]]></category>
		<category domain="http://resources.bnet.com/topic/cbs.html"><![CDATA[CBS]]></category>
		<category domain="http://resources.bnet.com/topic/cbs+interactive.html"><![CDATA[CBS Interactive]]></category>
		<category domain="http://resources.bnet.com/topic/david+kaplan.html"><![CDATA[David Kaplan]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">CBS</category>
		<category domain="tickers">CBS</category>
	</item>
	<item>
		<title><![CDATA[The First Banner Ads, Fifteen Years Later]]></title>
		<link><![CDATA[http://industry.bnet.com/media/10004796/the-first-banner-ads-fifteen-years-later/]]></link>
		<description><![CDATA[Late in 1994, when I first noticed HotWired, the original digital offshoot of Wired magazine, what really caught my eye were the banner ads that promised to help the new company monetize its content. I was working at the senior management level inside a traditional media company at the time,...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 27 Oct 2009 14:57:05 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/industry.html"><![CDATA[Industry]]></category>
		<category domain="http://resources.bnet.com/topic/hotwired.html"><![CDATA[HotWired]]></category>
		<category domain="http://resources.bnet.com/topic/banner+advertisement.html"><![CDATA[Banner Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/david+weir.html"><![CDATA[David Weir]]></category>
	</item>
	<item>
		<title><![CDATA[Widgets, Banner Ads Are Out: E-Commerce, Branded Entertainment Are In]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-widgets-banner-ads-are-out-e-commerce-branded-entertainment-are-in%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ As start-ups come to grips with the reality that the usual online advertising tools of banner ads and widgets won't keep the lights on even if the economy gets better, a few companies are significantly altering their business models. The WSJ profiles a few, like Slide, RockYou and Meez,...]]></description>
		<s:doctype><![CDATA[External links]]></s:doctype>
		<pubDate>Tue, 04 Aug 2009 15:02:35 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/second+life.html"><![CDATA[Second Life]]></category>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/banner+advertisement.html"><![CDATA[Banner Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/e-business.html"><![CDATA[E-business]]></category>
		<category domain="http://resources.bnet.com/topic/web+technology.html"><![CDATA[Web Technology]]></category>
		<category domain="http://resources.bnet.com/topic/e-business%252fe-commerce.html"><![CDATA[E-business/E-Commerce]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[Internet]]></category>
		<category domain="http://resources.bnet.com/topic/advertising.html"><![CDATA[Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/e-commerce.html"><![CDATA[E-Commerce]]></category>
		<category domain="http://resources.bnet.com/topic/social+media.html"><![CDATA[Social Media]]></category>
		<category domain="http://resources.bnet.com/topic/avatars.html"><![CDATA[Avatars]]></category>
		<category domain="http://resources.bnet.com/topic/virtual+worlds.html"><![CDATA[Virtual Worlds]]></category>
		<category domain="http://resources.bnet.com/topic/david+kaplan.html"><![CDATA[David Kaplan]]></category>
	</item>
	<item>
		<title><![CDATA[Family Guy Creator Teams With Google to Re-create Banner Ads (and Mass Media)]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/1000130/family-guy-creator-teams-with-google-to-re-create-banner-ads-and-mass-media/]]></link>
		<description><![CDATA[Seth MacFarlane, who helms Fox's raunchy cartoon Family Guy, and Google announced a new plan for advertising today, as reported in the New York Times. The plan will see MacFarlane creating a series of animated shorts, titled for now â€œSeth MacFarlaneâ€™s Cavalcade of Cartoon Comedy," that will be placed via...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 30 Jun 2008 17:56:25 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/google+inc..html"><![CDATA[Google Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/team.html"><![CDATA[Team]]></category>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/media.html"><![CDATA[Media]]></category>
		<category domain="http://resources.bnet.com/topic/network+television.html"><![CDATA[Network Television]]></category>
		<category domain="http://resources.bnet.com/topic/banner+advertisement.html"><![CDATA[Banner Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/advertiser.html"><![CDATA[Advertiser]]></category>
		<category domain="http://resources.bnet.com/topic/tvs.html"><![CDATA[TVs]]></category>
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		<category domain="http://resources.bnet.com/topic/personal+technology.html"><![CDATA[Personal Technology]]></category>
		<category domain="http://resources.bnet.com/topic/home+entertainment.html"><![CDATA[Home Entertainment]]></category>
		<category domain="http://resources.bnet.com/topic/jake+swearingen.html"><![CDATA[Jake Swearingen]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GOOG</category>
		<category domain="tickers">GOOG</category>
	</item>
	<item>
		<title><![CDATA[TechTarget Launches ''TargetROI: Brand'' Online Branding and Measurement Program; Newest ROI-focused Program Enables Clients to Easily Quantify Increases in Brand Awareness and Consideration Effected by Online Banner Advertising]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2005_Sept_29/ai_n15651932]]></link>
		<description><![CDATA[NEEDHAM, Mass. -- Information technology IT publisher TechTarget announced today the launch of "TargetROI: Brand," a managed online branding and measurement program designed to enable IT marketers to measure shifts in key attributes of brand consideration and awareness effected by targeted online display advertising. The program includes a ten-week campaign...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 29 Sep 2005 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/banner+advertisement.html"><![CDATA[banner advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[branding]]></category>
		<category domain="http://resources.bnet.com/topic/roi.html"><![CDATA[ROI]]></category>
		<category domain="http://resources.bnet.com/topic/techtarget.html"><![CDATA[TechTarget]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">TTGT</category>
		<category domain="tickers">TTGT</category>
	</item>
	<item>
		<title><![CDATA[The Effect of Banner Advertising on Internet Purchasing]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=162218]]></link>
		<description><![CDATA[The electronic business environment has given rise to new forms of advertising instruments such as banner advertising, pop-ups and search-based links. However, little research exists on the relationship between advertising exposure and actual purchasing on the Internet. In this research, one focuses on a hitherto unexplored question ' does banner...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Sun, 01 Aug 2004 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/banner+advertisement.html"><![CDATA[Banner Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/business+environment.html"><![CDATA[Business Environment]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[Internet]]></category>
	</item>
	<item>
		<title><![CDATA[A Framework For Targeting Banner Advertising On The Internet]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=276317]]></link>
		<description><![CDATA[Constraints that limit accurate targeting of advertising in traditional media may not hold in cyberspace. This paper presents a model for effectively and efficiently targeting hypermedia-based banner advertisements in an online information service. The model takes advantage of information technology to micro-target banner advertisements based on individual characteristics of users....]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Fri, 18 Jul 2003 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[Internet]]></category>
		<category domain="http://resources.bnet.com/topic/banner+advertisement.html"><![CDATA[Banner Advertisement]]></category>
	</item>
	<item>
		<title><![CDATA[Advertising Online with Banners]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=61111]]></link>
		<description><![CDATA[Article discusses about banner advertising and explains different ways of doing banner advertising as there are sites offering the service. On the surface it really is simple and breaks down into categories. Effective banners are a responsibility. One has to develop a banner program that works. It motivates people to...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/banner+advertisement.html"><![CDATA[Banner Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/jim+world.html"><![CDATA[Jim World]]></category>
	</item>
	<item>
		<title><![CDATA[ESPN.com's Big Impression Ad for Universal Pictures' the Mummy Returns Three Times More Impactful Than Traditional Banner Ad, According to Millward Brown Intelliquest]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2001_May_29/ai_75098889]]></link>
		<description><![CDATA[Business Editors]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 29 May 2001 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/banner+advertisement.html"><![CDATA[banner advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/espn.html"><![CDATA[ESPN]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Cybercritique: `The Grinch' gets creative with banner ad .(Universal Studios ad on Mplayer Entertainment Network)(Brief Article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200012/ai_n25595660]]></link>
		<description><![CDATA[MARKETER: Universal Studios' ``The Grinch''    MARKETER: Universal Studios' ``The Grinch''  ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 11 Dec 2000 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/banner+advertisement.html"><![CDATA[banner advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/universal+studios.html"><![CDATA[Universal Studios]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[CyberCritique: HP just as cool as ever, but ads skip vital point.(Hewlett-Packard banner advertising on Wired.com)(Brief Article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200009/ai_n25594424]]></link>
		<description><![CDATA[MARKETER: Hewlett-Packard Co.    MARKETER: Hewlett-Packard Co.  ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 25 Sep 2000 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/banner+advertisement.html"><![CDATA[banner advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/hewlett-packard+co..html"><![CDATA[Hewlett-Packard Co.]]></category>
		<category domain="http://resources.bnet.com/topic/wired+inc..html"><![CDATA[Wired Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">HPQ</category>
		<category domain="tickers">HPQ</category>
	</item>
	<item>
		<title><![CDATA[How to Purchase Banner Ad Space]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=61029]]></link>
		<description><![CDATA[Article is about how to purchase banner advertising space? Ad agencies can do everything from helping you to design an ad campaign, from preparing the creative banner ad graphics and selecting sites on which to purchase ads, to making the media buys, serving the ads, and tracking the results, media...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Sat, 01 Jul 2000 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/banner+advertisement.html"><![CDATA[Banner Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/web+marketing+today.html"><![CDATA[Web Marketing Today]]></category>
	</item>
	<item>
		<title><![CDATA[Infoseek Signs Agreement With Bidnow.com For Advertising Banners in Month of April; Bidnow.com Launches Run of Sight Banner Advertising Campaign on GO Network]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_1999_April_6/ai_54295968]]></link>
		<description><![CDATA[SUNNYVALE, Calif.--BUSINESS WIRE--April 6, 1999--Infoseek Corporation (Nasdaq:SEEK), developer and operator of GO Network, today announced a one-month agreement with Bidnow.com to purchase banner ads for a portion of GO Network's run of site inventory for the month of April.]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 06 Apr 1999 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/agreement.html"><![CDATA[agreement]]></category>
		<category domain="http://resources.bnet.com/topic/banner+advertisement.html"><![CDATA[banner advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[BBDO using AdMaximize to track banner ads.]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_199812/ai_n26183576]]></link>
		<description><![CDATA[BBDO Worldwide, New York, will use i33's AdMaximize service to  track banner ads and interactive campaigns for selected clients,  including Visa USA, General Electric Co., M&M/Mars and others. ...  BBDO Worldwide, New York, will use i33's AdMaximize service to  track banner ads and interactive campaigns for...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 14 Dec 1998 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/banner+advertisement.html"><![CDATA[banner advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/visa+inc..html"><![CDATA[Visa Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">V</category>
		<category domain="tickers">V</category>
	</item>
	<item>
		<title><![CDATA[Placing Banner Ads Online: Look Before You Leap!]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=242278]]></link>
		<description><![CDATA[The author recently designed a series of banner ads for a small company that provides employee benefits services. They had a great concept but needed more exposure on the web. After completing his design work and posting the ads online for the owner's review, curiosity got the best of the...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/author.html"><![CDATA[Author]]></category>
		<category domain="http://resources.bnet.com/topic/banner+advertisement.html"><![CDATA[Banner Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/go-fx.com.html"><![CDATA[Go-fx.com]]></category>
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