Ben & Jerry

News & Analysis

advertisement and ben & jerry - All News and Analysis

• Ben & Jerry's ad supports small family farms.

  - 2005-10-20

  Ben & Jerry's has launched an advertising campaign that tackles the issue of the rapid disappearance of America's farms. The first ad, in the form of a television commercial introduced on October 17, highlights the struggles of small-scale family Ben & Jerry's has launched an advertising...

  Tags: advertisement, Ben & Jerry, TV

• Ben & Jerry's returns to social issues

  - 2005-10-17

  NEW YORK -- Ben & Jerry's, the ice cream brand whose image and marketing was built on social consciousness, tonight revives that tradition in its first TV ad campaign in a decade. The ads focus on issues, not ice cream. In the first of five commercials to run throughout...

  Tags: advertisement, Ben & Jerry

• Ben & Jerry's jumping back on television, not to sell ice cream

  - 2005-10-17

  NEW YORK -- Ben & Jerry's, the ice cream brand whose image and marketing was built on social consciousness, tonight revives that tradition in its first TV ad campaign in a decade. The ads focus on issues, not ice cream. In the first of five commercials to run...

  Tags: advertisement, Ben & Jerry, farm, TV

• Ben & Jerry's Inaugural Ad Urges Americans to Put Aside Red and Blue Differences and Think Green

  - 2005-01-19

  BURLINGTON, Vt. -- Continuing a tradition of social advocacy, Ben & Jerry's Homemade, Inc., the Vermont-based ice cream manufacturer, will feature a full page ad in Thursday's Washington Post to highlight global warming and urge unity in taking immediate action to reduce its effect.

  Tags: advertisement, Ben & Jerry

• Ben & Jerry.(Last Licks)

  - 2004-12-20

  * The European press is reporting that Ben & Jerry's is the first company to sign up for a clever advertising program created by a group of Augustinian nuns in Amsterdam. The nuns live near the city's red light district where many homeless people * The...

  Tags: advertisement, Ben & Jerry

• Summer Forecast: Ice cream marketers chilly on ad spending ; Private-label, thin margins fuel the freeze.(Brief Article)(Statistical Data Included)

  - 2002-06-10

  It's nearly summer and everyone is screaming about ice cream. Everyone, that is, but ice cream marketers. The nearly $4.5 billion ice cream industry spent less than $40 million on measured media last year, and this year doesn't seem to be shaping up much better. ...

  Tags: advertisement, Ben & Jerry, brand, Branding, MARKETING, TV

• Player Profile: Sands returns to Snapple, plans to go against grain.(Michael Sands )(Brief Article)

  - 2001-10-29

  You can go home again. Now chief marketing officer at Snapple Beverage Group, Michael Sands returned after 18 months at Ben & Jerry's Homemade. Back on the job less than a year, he's launching products, consolidating advertising, and expanding his marketing team as competitors...

  Tags: advertisement, Ben & Jerry, brand, Branding, job, MARKETING

• Twisted cinema

  - 2000-09-23

  Ice cream maverick Ben & Jerry's makes its debut in worldwide cinema ads on September 22 when an ad for the Two Twisted range joins new release Me Myself and Irene in 246 UK cinemas for six weeks. The animated ad, which stars a bizarre Too Twisted Quentin character,...

  Tags: advertisement, Ben & Jerry, brand, Branding, MARKETING

• Ben & Jerry's and Haagen-Dazs gear up for UK ad battle.

  - 1999-07-20

  An 85% increase in sales by Ben & Jerry's in the United Kingdom over the past year has kicked off an advertising battle this summer between the Vermont-based manufacturer of superpremium frozen desserts and its arch-rival, Haagen-Dazs. According An 85% increase in sales by Ben...

  Tags: advertisement, Ben & Jerry

• Ben & Jerry.

  - 1999-06-20

  The May 17 Brandweek reports that Ben & Jerry's was planning to test a full scale television advertising campaign beginning on Memorial Day in Phoenix, AR and Sacramento, CA. The campaign will use two 30-second spots that are described as continu The May 17 Brandweek reports...

  Tags: advertisement, Ben & Jerry, Brandweek, TV