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• Fwix Aggregates Local News, Compensates Bloggers, Filling a Void

  BNET - 2009-12-04

  In the ongoing debate over the future of the media business, especially when it comes to news, the extremes tend to dominate, and not just ideologically. "The future is hyper-local." "The future is global." "Algorithms can do it all." (Google News.)...

  Tags: Google Inc., Journalist, Advertisement, Extremes, Blogger, Fwix, Blogging, Internet, David Weir

• The Importance Of Connecting Brands With Bloggers

  BNET - 2009-11-04

  In comparison to traditional advertising methods, including banner ads, billboards and telephone advertisements, which use the shotgun method to ineffectively scatter a non-trackable message to the masses, blogger outreach provides a quantifiable, traceable method for reaching a targeted audience. Through website analytics and an ongoing relationship with a blogger, a...

  Tags: Method, Advertisement, Brand, Blogger, Egg Marketing & Public Relations, Blogging, Internet

• Web group says FTC rules unconstitutional

  Financial Times - 2009-10-15

  The internet's largest advertising group called on the US Federal Trade Commission to withdraw its recently issued guidelines for endorsements in advertising, saying the new rules were unconstitutional and unfairly punish bloggers and users of social media.The Interactive Advertising Bureau said the FTC's "Guidelines Concerning the Use of Endorsements...

  Tags: Web, Advertisement, Media, Social Media, Interactive Advertising Bureau, FTC, Blogger, Blogging, Internet, Company News, Regulation of Business, Financial Times

• Grey Begs Bloggers to Stop Posting Mao Condom Ads; Grovels to "Offended" Chinese Officials

  BNET - 2009-04-21

  Grey Group is begging bloggers to stop posting an ad it created for Doc Morris Pharmacies condoms that shows an image of Mao Zedong in the form of a sperm. The ad suggests that using the condom will prevent you from creating a new diabolical world leader. by Jim Edwards

  Tags: Advertisement, Blogger, Grey Group, Blogging, Internet, Jim Edwards

• Advertisers Lobby FTC for Right to Not Tell the Truth

  BNET - 2009-03-08

  Advertising industry lobbyists have asked the FTC to stop proposed reforms for expanding its jurisdiction over infomercials, celebrity endorsements, bloggers and consumer testimonials. The advertisers' comments ask the FTC not to require that they disclose when they are making claims that don't tell the whole truth. A...

  Tags: Advertisement, Blog, Product, FTC, Advertiser, Blogger, Blogging, Internet, Jim Edwards

• FTC Considers Extending Ad Jurisdiction to Blogs and Bloggers

  BNET - 2008-11-22

  The FTC has published proposed new rules that would bring commercial endorsements by bloggers under its jurisdiction -- and therefore subject blogs and their authors to potential legal consequences for false or misleading advertising. The new proposed rules were published on the FTC’s website Nov. 21, in a Federal Register...

  Tags: Advertisement, Blog, FTC, Advertiser, Blogger, Register Item Discussion, Blogging, Internet, Jim Edwards

• All This Over Donuts?

  BNET - 2008-05-30

  They say opinions are like you-know-whats: Everybody's got one. And BNET bloggers and their readers are no exceptions. On the heady issue of Dunkin' Donuts pulling an ad showing actress Rachael Ray with what some pundits said appeared to be a keffiyah -- a traditional Arab head scarf --...

  Tags: Advertisement, Blogger, Blogging, Internet, Management, Michael Mattis, Strategy

• BNET Blogger, Jake Swearingen, Gets Blogged

  BNET - 2008-05-27

  They say that it's bad for a journalist to become a part of the story. But at BNET, it's hard not to. Fame just seems to dog us like Old Yeller chasing a stick of beef jerky. It's OK, we're used to it by now. TheFounder, an...

  Tags: Advertisement, Blogger, Blogging, Internet, Jake Swearingen, Management, Michael Mattis, Strategy

• Six Apart, Technorati, and Compete all Challenge Google

  BNET - 2008-05-14

  First, bloggers ended mainstream media's monopoly over content. Now, innovative ad networks are moving to loosen Google's domination of the blogger-ad market. But, as every blogger knows, monetizing your blog is a challenge. Last month, Six Apart announced a new set of advertising tools for bloggers...

  Tags: Google Inc., Advertisement, Network, Technorati, Blog, Google AdSense, Six Apart Ltd., Blogger, Ad Network, Blogging, Internet, David Weir

• UK Set to Pass Stringent New Online Marketing Regulations

  BNET - 2008-04-28

  Via Ad Age, the U.K. is about to pass some very strict laws about what marketers can and can't do in online spaces, specifically when it comes to identifying themselves around viral and blog marketing. by Jake Swearingen

  Tags: Advertisement, Brand, Blog, Regulation, U.K., Blogger, Blogging, Branding, Marketing Research, Internet, Marketing, Jake Swearingen