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• FDA Seeks Advice From Blogger; Google Solves Pharma's Ad Problems

  BNET - 2009-11-12

  The FDA sought the advice of John Mack, a blogger with 20,000 monthly readers who runs the Pharma Marketing Blog, on how drug companies should use the web to advertise their products. The agency usually likes to hear from lawyers, drug company executives and academics when it seeks regulatory advice....

  Tags: Google Inc., FDA, Advertisement, Advice, Drug Company, Pharmaceutical Company, Blogger, Federal Government, Government, Jim Edwards

• The Importance Of Connecting Brands With Bloggers

  BNET - 2009-11-04

  In comparison to traditional advertising methods, including banner ads, billboards and telephone advertisements, which use the shotgun method to ineffectively scatter a non-trackable message to the masses, blogger outreach provides a quantifiable, traceable method for reaching a targeted audience. Through website analytics and an ongoing relationship with a blogger, a...

  Tags: Method, Advertisement, Brand, Blogger, Egg Marketing & Public Relations, Blogging, Internet

• Web group says FTC rules unconstitutional

  Financial Times - 2009-10-15

  The internet's largest advertising group called on the US Federal Trade Commission to withdraw its recently issued guidelines for endorsements in advertising, saying the new rules were unconstitutional and unfairly punish bloggers and users of social media.The Interactive Advertising Bureau said the FTC's "Guidelines Concerning the Use of Endorsements...

  Tags: Web, Advertisement, Media, Social Media, Interactive Advertising Bureau, FTC, Blogger, Blogging, Internet, Company News, Regulation of Business, Financial Times

• Hyperlocal Newswire Fwix Launches In 12 UK Cities; But Is It Local Enough?

  PaidContent - 2009-10-05

  As local enthusiasts, laid-off journalists and established news publishers try to replace disappearing local newspapers with community-specific websites, Darian Shirazi, founder of US real-time local news aggregator Fwix, thinks he can help.Fwix runs 80 US city-based newsfeeds bringing together pro-amateur blogs and professional content and reaches some nine million...

  Tags: Advertisement, U.K., Blogger, Blogging, Internet, Patrick Smith

• New FTC Regs Require Greater Disclosure Of Advertising And Bloggers

  PaidContent - 2009-10-05

  The Federal Trade Commission has revised its guidelines governing endorsements in the age of blogging and the popularity of celebrities on sites like Twitter. This was the first time the FTC guidelines have been overhauled since 1980. Specifically, the rules now require experts, organizations, and celebrities and just about...

  Tags: Advertisement, FTC, Blogger, Blogging, Internet, Advertising, Legal, Regulatory, Marketing, Social Media, David Kaplan

• Grey Begs Bloggers to Stop Posting Mao Condom Ads; Grovels to "Offended" Chinese Officials

  BNET - 2009-04-21

  Grey Group is begging bloggers to stop posting an ad it created for Doc Morris Pharmacies condoms that shows an image of Mao Zedong in the form of a sperm. The ad suggests that using the condom will prevent you from creating a new diabolical world leader. by Jim Edwards

  Tags: Advertisement, Blogger, Grey Group, Blogging, Internet, Jim Edwards

• Advertisers Lobby FTC for Right to Not Tell the Truth

  BNET - 2009-03-08

  Advertising industry lobbyists have asked the FTC to stop proposed reforms for expanding its jurisdiction over infomercials, celebrity endorsements, bloggers and consumer testimonials. The advertisers' comments ask the FTC not to require that they disclose when they are making claims that don't tell the whole truth. A...

  Tags: Advertisement, Blog, Product, FTC, Advertiser, Blogger, Blogging, Internet, Jim Edwards

• BlogHer Cuts Payments To Bloggers By 10 Percent

  Content Next - 2008-12-12

  The well-funded BlogHer women's network is cutting the revenue share for its more than 2,500 blogs by 10 percent effective Jan.1. According to a memo posted by AllThingsD, the current revenue share based on 100 percent gross advertising fees will drop to 90 percent. In the memo, BlogHer's founders...

  Tags: Revenue, Advertisement, Payment, Blogger, BlogHer Women, Gender And Diversity, Operational Accounting, Human Resources, Finance, Media, Money, Social Media, Nanopublishing, Staci D. Kramer

• FTC Considers Extending Ad Jurisdiction to Blogs and Bloggers

  BNET - 2008-11-22

  The FTC has published proposed new rules that would bring commercial endorsements by bloggers under its jurisdiction -- and therefore subject blogs and their authors to potential legal consequences for false or misleading advertising. The new proposed rules were published on the FTC’s website Nov. 21, in a Federal Register...

  Tags: Advertisement, Blog, FTC, Advertiser, Blogger, Register Item Discussion, Blogging, Internet, Jim Edwards

• All This Over Donuts?

  BNET - 2008-05-30

  They say opinions are like you-know-whats: Everybody's got one. And BNET bloggers and their readers are no exceptions. On the heady issue of Dunkin' Donuts pulling an ad showing actress Rachael Ray with what some pundits said appeared to be a keffiyah -- a traditional Arab head scarf --...

  Tags: Advertisement, Blogger, Blogging, Internet, Management, Michael Mattis, Strategy