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• Seeking Influence And Recognition, Bloomberg Looks To Ad Agencies For Help

  PaidContent - 2009-11-23

  Even before Bloomberg agreed to buy BusinessWeek, the company wanted to be known for more than just operating financial news terminals—and was looking for an ad agency or agencies to do just that. The BW acquisition adds a high-profile magazine and news website to Bloomberg’s own consumer-facing offline and...

  Tags: Advertisement, Bloomberg L.P., BW Acquisition, Cable, Advertising & Promotion, Telecommunications, Personal Technology, Marketing, Advertising, Media & Publishing, David Kaplan

• Grow figure: there's more of everything in Asia this year as the media industry celebrates all manner of new outlets and opportunities. But, veterans of the past 12 years in Asian television say, believing all the hype may be dangerous and that basic busi

  - 2005-09-01

  The global media industry has high hopes for Asia at the moment. Pricewaterhouse Coopers expects China's compound annual media and entertainment growth to be 25.2% over the next five years. India's will be 14.9%. Pure television numbers--at 8.1% compound annual growth to 2009 are less spectacular,...

  Tags: advertisement, Bloomberg L.P., British Broadcasting Corp., CNBC, CNN, entertainment, MARKETING, media, TVs

• AdWatch.(Advertising expenditures)(Brief Article)

  - 2005-08-08

  Byline: Bradley Johnson Turnsignals U.S. measured ad spending grew a robust 8% in May, the biggest year-on-year gain since December and a turnabout from the weak single-digit gains of February, March and April. All media grew except spot TV and network...

  Tags: adidas AG, advertisement, Bloomberg L.P., MARKETING, Nike Inc., Reebok International Ltd.

• Discovery Channel, Advanced Results Marketing to Co-Host 'Corporate America Turns to Direct Response TV'; Wed. Sept. 22, 8:30 a.m., at Bloomberg, for Advertising Week in New York

  - 2004-09-15

  NEW YORK -- Direct response television advertising DRTV is the fastest-growing segment of TV advertising among major corporations, and a panel of corporate executives who use it successfully will explain why next Wednesday, September 22nd at 8:30 a.m. at Bloomberg headquarters at 499 Park Avenue (58th). "Corporate America Turns to...

  Tags: advertisement, Bloomberg L.P., marketing