Bloomberg L.P.

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• Seeking Influence And Recognition, Bloomberg Looks To Ad Agencies For Help

  PaidContent - 2009-11-23

  Even before Bloomberg agreed to buy BusinessWeek, the company wanted to be known for more than just operating financial news terminals—and was looking for an ad agency or agencies to do just that. The BW acquisition adds a high-profile magazine and news website to Bloomberg’s own consumer-facing offline and...

  Tags: Advertisement, Bloomberg L.P., BW Acquisition, Cable, Advertising & Promotion, Telecommunications, Personal Technology, Marketing, Advertising, Media & Publishing, David Kaplan

• Google Moves Further Into TV With Bloomberg

  BNET - 2008-09-26

  Two weeks after Google announced its ad deal with NBC, it has announced has a second partner, Bloomberg Television, moving the company closer to its dream of making Google TV a viable choice for media planning. It's an interesting move by the Mountain View search giant. Bloomberg...

  Tags: Google Inc., Advertisement, Bloomberg L.P., Bloomberg Television, Project Canoe, TVs, Tv & Home Theater, Personal Technology, Home Entertainment, Jake Swearingen

• Advertising Roundup: Google Sells Bloomberg Ads, GM Gets Green Cred, and More

  BNET - 2008-09-25

  Google platform to sell Bloomberg TV ads  -- Google says its TV Ads platform offers advertisers a better way to reach Bloomberg's wealthy viewers, who thus far have been very difficult to quantify. The deal comes just one month after NBC Universal's cable networks signed on to use Google's ad...

  Tags: Google Inc., Advertisement, Yahoo! Inc., Bloomberg L.P., General Motors Corp., APT, Lindsay Blakely

• Valley Forge Composite Technologies, Inc. to Launch National Advertising Campaign on Financial Television Networks That Will Include Bloomberg and CNBC

  - 2007-11-12

  COVINGTON, Ky. -- Valley Forge Composite Technologies, Inc. (OTC BB: VLYF) announced Friday it is launching a national advertising campaign, intended to bring global exposure to Valley Forge and its line of Homeland Security and Aerospace systems. Valley Forge Composite Technologies, Inc. and its wholly-owned subsidiaries are developers, manufacturers and...

  Tags: advertisement, aerospace, Bloomberg L.P., CNBC, financial

• Fox Business Network is ready for its close-up; Some media buyers plan to wait and see what type of audience the channel attracts.(News)

  - 2007-10-08

  Byline: MATTHEW SCHWARTZ Shari Cohen, co-president of national broadcast at media buyer MindShare North America, has been quick to consider Fox Business Network, which following months of buildup will debut on cable TV Oct. 15. "We have been trying to be...

  Tags: advertisement, Bloomberg L.P., CNBC, Cohen, network, NETWORKING

• Future Bulls GTHA, INXR, SBMI.

  - 2007-06-18

  M2 PRESSWIRE-18 June 2007-AheadoftheBulls.com: Future Bulls GTHA, INXR, SBMIC1994-2007 M2 COMMUNICATIONS LTD RDATE:18062007 New York - AheadoftheBulls.com, announces the following companies as high potential, Future Bulls: GeneThera Inc. (OTC BB: GTHA), Ifinix Corp New (Pink Sheets: INXR) and Siguiri Basin Mining...

  Tags: advertisement, Bloomberg L.P., CNBC, Company, FINANCE, financial, GeneThera Inc., TVs

• Business news in brief

  - 2006-05-16

  IN THE REGION Comcast and Gatorade to work on programming Comcast Corp., the biggest U.S. cable-television provider, and PepsiCo Inc.'s Gatorade unit signed an advertising agreement yesterday to develop programming. Gatorade and Comcast's network Exercisetv will create a series of sports-training programs, Philadelphia-based Comcast said. Terms of the...

  Tags: advertisement, agreement, Aramark Corp., Associated Press, Bloomberg L.P., Comcast Corp., Gatorade, Northwest Airlines Corp., on-demand, programming, U.S.

• AdWatch.(market research)(Brief Article)

  - 2005-10-10

  Byline: Bradley Johnson Turnsignals Since it revealed botched accounting in Aug. 2002, Interpublic Group has restated, revised and tweaked its numbers. Two big hits: Dec. 2002's $181.3 million in pre-tax charges for 1997-2001; last month's $550 million restatement for 2000-2004. How...

  Tags: advertisement, Bloomberg L.P., FINANCE, Investment, New York Times Co., stock

• Grow figure: there's more of everything in Asia this year as the media industry celebrates all manner of new outlets and opportunities. But, veterans of the past 12 years in Asian television say, believing all the hype may be dangerous and that basic busi

  - 2005-09-01

  The global media industry has high hopes for Asia at the moment. Pricewaterhouse Coopers expects China's compound annual media and entertainment growth to be 25.2% over the next five years. India's will be 14.9%. Pure television numbers--at 8.1% compound annual growth to 2009 are less spectacular,...

  Tags: advertisement, Bloomberg L.P., British Broadcasting Corp., CNBC, CNN, entertainment, MARKETING, media, TVs

• AdWatch.(Advertising expenditures)(Brief Article)

  - 2005-08-08

  Byline: Bradley Johnson Turnsignals U.S. measured ad spending grew a robust 8% in May, the biggest year-on-year gain since December and a turnabout from the weak single-digit gains of February, March and April. All media grew except spot TV and network...

  Tags: adidas AG, advertisement, Bloomberg L.P., MARKETING, Nike Inc., Reebok International Ltd.