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BNET Business Dictionary
- Advertisement
- a public announcement by a company in a newspaper, on television or radio, or over the Internet, intended to attract buyers for a product or service
- Advertisement definition on BNET »
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- Let the denim wars begin
- NEW YORK AP -- At a time when apparel sales are anemic, manufacturers and retailers, particularly those catering to teens, are reaching back to the past for fashion's latest fix: denim, particularly jeans. Two years ago, denim made headlines when designers including Oscar de la Renta played...
- Research articles 2001-07-31
- Brand USA: Tarnished?
- The US is a particularly nebulous challenge for branding, paradoxical in its ability to appeal and divide at the same time. For many, America stands for opportunity and the good life, even while US foreign policy continues to frustrate and confound. The goal of the advertisements was to emphasize "those...
- White papers 2003-02-03
- Do Online Ads Boost Brands?
- From the executive summary: ‘When the Internet was first used for advertising, the watchword was accountability. As visitors to Web sites could be traced from first sight of an ad to an online purchase, it seemed that marketers had finally found an instantly traceable way to account for the success...
- White papers 2003-03-17
- Is Advertising Effective In Brand Building?
- A brand is a set of promises delivered to a customer in the form of product attributes. It takes painstaking marketing effort over time to create a brand. Through intensive advertising over the years, a product is transformed into a brand when it develops certain hard-core associations with the target...
- White papers 2003-01-13
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