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- a public announcement by a company in a newspaper, on television or radio, or over the Internet, intended to attract buyers for a product or service
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- Category crowding could spell death for some business mags; Growth demands from publishers, rise of online rivals may cause shakeout.(News)
- Byline: NAT IVES nives@adage.com Most of the attention to Conde Nast's Portfolio so far has wondered about its effect on the old-guard business magazines: Forbes, Fortune and BusinessWeek. In reality, Portfolio or no Portfolio, the market trends we can already observe...
- Research articles 2007-05-21
- A Cratering Economy Forces New Economy Titles to Morph
- With the advertising dollars that fueled grandiose ambitions long gone, Business 2.0, The Industry Standard, Red Herring and others go about changing their suddenly out-of-fashion ways. * With Internet mania now a buzzless footnote of yesteryear, magazines once known as New Economy are busy transforming. In the middle of...
- Research articles 2001-07-01
- Chicago Tribune Marketing Column.
- By Jim Kirk, Chicago Tribune Knight Ridder/Tribune Business News Jun. 8--Advertising monolith General Motors may be considering big changes in where it places its money. Frustrated that it can't get from magazines the information it wants on how effective its...
- Research articles 2001-06-08
- The party's over; Tech mags.(Brief Article)(Statistical Data Included)
- Ask one industry executive what 2001 will bring for tech- and new-economy print publications, and you'll get a quick answer: ``What's that giant sucking sound?'' Kelly Conlin, president-CEO of International Data Group, which publishes The Industry Standard, PC World and InfoWorld, puts it a...
- Research articles 2001-01-01
- Top Net magazines lose dot-com bucks in advertiser shift.(Brief Article)
- Some dot-com and technology advertisers are bowing out of Internet behemoths Business 2.0, Fast Company, The Industry Standard, Red Herring and Upside -- just as the phone book-size publications vie for dominance based in part on their ad-page count. Citing ad dilution, high rates...
- Research articles 2000-06-26
- Not worth the paper ...(electronic magazines)(Brief Article)
- Journalism is at last being made subject to a market test. Hooray! Journalism is not at all being made subject to a market test. Huzzah!! I'm confused. In the past two weeks, the discipline of journalism-to be more specific, the craft of...
- Research articles 2000-06-19
- Tough lessons for magazines in tough times for Web zines.(Brief Article)(Statistical Data Included)
- Journalism is at last subject to a market test. Hooray! Journalism is not at all subject to a market test. Huzzah!! I'm confused. In the past two weeks, journalism -- to be more specific, the craft of magazine journalism --...
- Research articles 2000-06-19
- ADVERTISING IN NET MAGS BECOMING FASHIONABLE; RAPIDLY GROWING INTERNET-ORIENTED MAGAZINES AND APPAREL ADVERTISERS ARE GETTING BETTER ACQUAINTED.(Brief Article)
- While flipping through a recent copy of Fast Company, Eric Hasbrook, a marketing executive with Annuncio, a dot-com, noticed one particular ad among the countless technology and dot-com ads: DKNY. "It just seemed to come out from nowhere," said Hasbrook, who also added...
- Research articles 2000-04-28
- Publishing - Heavy reading.(technology magazines)(Brief Article)
- SAN FRANCISCO Technology magazines are booming, but there is a danger in their success ALL the talk in technology publishing is of the "thud factor". Subscribers are said to prefer computer magazines that make a loud slap when they hit the...
- Research articles 2000-05-06
- `Embracing high tech like never before'.(high tech magazines see increase in ad demand)(Brief Article)(Statistical Data Included)
- The publishing industry may have hit the jackpot with the onslaught of the growing business-tech book category. Titles such as The Industry Standard, Red Herring and Wired were born in the glow of a growing high-tech industry and have become fat. Wired,...
- Research articles 2000-03-13
- Dot-com companies wary of Net magazines.
- * Advertisers worry about dilution in ad-heavy publications Some dot-com and technology advertisers are bowing out of Internet behemoths Business 2.0, Fast Company, the Industry Standard, Red Herring and Upside -- just as the phone book-size p * Advertisers...
- Research articles 2000-07-10
- Magazines lose gloss; Glut spurs falling prices, but few are folding.(periodical publishing industry)(Brief Article)
- When Future Network put its Business 2.0 on the block late last year, it was hoping to make a killing on the growing new economy magazine. Early in the process, the publisher was rumored to have rejected a $125 million offer from Time Inc. ...
- Research articles 2001-06-11
- Business 2.0 Taps Advertising Industry Veteran to Head National Online Sales Effort
- Business Editors/High-Tech Writers
- Research articles 2001-04-18
- Retire `new economy' tag.(Brief Article)
- When it launched in July 1998, Business 2.0 branded itself as the publication that would provide ``perspective on the ideas, people and new rules driving today's business economy.'' It was a gutsy statement. Still, it wasn't just attitude but solid When it launched in...
- Research articles 2001-03-19
- Imagine Media's Business Division Selects Ad Agency for Business 2.0; Citron Haligman & Bedecarre Tapped For Multimillion Dollar Global Marketing Campaign
- Business Editors
- Research articles 2000-03-20
- Business 2.0 Online Taps Advertising Industry Veteran to Lead National Sales
- Business Editors
- Research articles 2000-07-10
- Going, Going, Gone! Business 2.0 Teams Up With Yahoo! Auctions to Put Premium Ad Pages On the Online Auction Block to Benefit Charity
- Business Editors/High-Tech Writers
- Research articles 2000-08-14
- Tech bibles try reincarnation; Surviving magazines reposition themselves to take on Forbes, et al.(News)(Fast Company, Business 2.0)
- Byline: anita jain While most magazines chronicling the new economy flamed out along with the tech boom, Fast Company and Business 2.0 are still on the racks. Problem is, they're gathering dust. Fast Company's newsstand sales plunged 55% in the ...
- Research articles 2003-09-08
- Soaring `Business 2.0' surfing for expansion; Spinoffs, foreign editions help accommodate Imagine's ever-widening set of ad categories.(Brief Article)
- Imagine media is riding a wave of success with Business 2.0, but it was more than lucky timing that created one of the year's hot-selling magazines. Imagine media is riding a wave of success with Business 2.0, but it was more than lucky timing...
- Research articles 2000-10-23
- Imagine grapples with its success ;`Business 2.0' publisher's dilemma: ad demand challenges edit capacity .(Brief Article)(Statistical Data Included)
- How high is Imagine Media Inc.'s Business 2.0 riding these days? Michela O'Connor Abrams, the magazine's publisher, says her staff recently made the unusual move of actually turning away advertisers. How high is Imagine Media Inc.'s Business 2.0 riding these days? Michela O'Connor...
- Research articles 2000-05-08
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