Resources
BNET Business Dictionary
- Advertisement
- a public announcement by a company in a newspaper, on television or radio, or over the Internet, intended to attract buyers for a product or service
- Advertisement definition on BNET »
BNET Resources
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- Revenue Building: Disney adds ads to kids' cable net.
- To eke out new revenue, struggling Walt Disney Co. is selling sponsorships on the Disney Channel, for 19 years an ad-free oasis of kids' cable. The shift is bound to affect the already depressed TV kids advertising market. To eke out new revenue, struggling...
- Research articles 2002-02-25
- Cable nets won't belly up to booze ads.(ban on liquor advertising still in effect)(Brief Article)
- With NBC back on the wagon, it doesn't seem as if cable networks are going to rush to the bar, either, The Peacock Network recently changed its position on accepting liquor advertising for the second time since last December. But despite the availa With...
- Research articles 2002-04-01
- CABLE NET BET SEEKS CPM HIKES FOR PARITY.(Black Entertainment Television; advertising rates)
- With the cable TV upfront marketplace rushing to conclusion last week, a number of buyers were concerned-in the wake of ongoing debate on whether black-oriented media get a fair shake in ad buying-that they still hadn't closed deals with Black EntertaiWith the cable TV upfront marketplace rushing...
- Research articles 1998-07-06
- Cable Nets Propel Viacom, Which Sees Ad 'Bottom'.(Viacom Inc. reports second quarter 2001 growth)(Brief Article)(Statistical Data Included)
- Viacom Inc.'s cable networks helped to drive 18-percent revenue growth and 12-percent cash-flow growth in the second quarter, even as soft ad sales affected its radio and broadcast-television properties. In the second quarter, Viacom reported Viacom Inc.'s cable...
- Research articles 2001-07-30
- Cable nets capture new ad dollars with Simpson. (cable TV networks; O.J. Simpson murder trial)
- Murder and mayhem, the mainstays of the O.J. Simpson trial, are translating into an advertising boost so far for cable networks covering the case. Cable News Network, Courtroom Television Network and E! Entertainment Television are generating inc Murder and mayhem, the mainstays...
- Research articles 1995-03-06
- Cable Nets Bolster Viacom.(Financial difficulties after terrorist attacks)(Brief Article)(Statistical Data Included)
- Viacom Inc.'s revenue and cash flow declined in the third quarter in the wake of the Sept. 11 terrorist attacks. But continued growth by its cable network and video segments kept a disappointing period from turning disastrous. Total revenue f ...
- Research articles 2001-10-29
- Ad options open up for VOD fare; Comcast pushing cable nets to test material, and marketers show interest.(Video-on-demand)
- Byline: ABBEY KLAASSEN Byline: ABBEY KLAASSEN
- Research articles 2005-09-19
Additional Resources
- Ad Targeter NebuAd, Already Tottering, Hit With Class Action
- NebuAd, the controversial company that was trying to sell deep-packet inspection technology as a means of delivering more relevant ads, has already had most of the life sucked out of it. Now, a class action lawsuit filed in U.S. District Court in San Francisco today, could put the final nail...
- Blog posts 2008-11-11
- The Brave New World of Direct-Response TV
- LET'S BEGIN THIS DISCUSSION about the mortgage industry, the Internet and marketing in general with a look at the "Contour Pillow." Anyone who has ever watched cable television has seen the advertisement in which a restless, pajama-clad model struggles for a comfortable sleeping position, even as X-ray-style animation portrays her...
- Research articles 2001-03-01
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