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advertisement and caldera systems inc. and marketing

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Advertisement
a public announcement by a company in a newspaper, on television or radio, or over the Internet, intended to attract buyers for a product or service
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Integrated approach key as Army enlists Burnett; Agency bests Campbell-Ewald in controversial review process.(Brief Article)
Now that Leo Burnett USA. has won the U.S. Army's four-year account that could bring billings of $110 million annually, the agency is eyeing another government contract: the U.S. Postal Service. "We're moving into a whole new era," said CEO Linda Wolf. The Bcom3 agency is...
Tags: advertisement, agency, billing, Caldera Systems Inc., MARKETING, U.S. Postal Service
Research articles 2000-07-03
DoD News Briefing.
M2 PRESSWIRE-28 June 2000-US DOD: DoD News Briefing C1994-2000 M2 COMMUNICATIONS LTD RDATE:27062000 Louis Caldera, Secretary of the Army Tuesday - (Also participating were Army Major General John G. Meyer, Chief of Public Affairs; Linda Wolf, Chief Executive Officer,...
Tags: advertisement, agency, Caldera Systems Inc., FINANCE, Hudson, MARKETING, partnership, recruiting, U.S. Department of Defense, Wolf
Research articles 2000-06-28
Army review draws fire on 2 fronts;Congresswoman, Sharpton press to include smaller minority shops.(Brief Article)
A leading civil rights activist and a U.S. congresswoman are seeking an audience with officials from the Department of Defense to protest the U.S. Army's decision to effectively exclude minority agencies not partnered with major shops from pitching its $130 million account. "The...
Tags: advertisement, agency, Caldera Systems Inc., MARKETING, Rep., U.S., U.S. Department of Defense
Research articles 2000-03-13
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