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• Why Fallon and Universal McCann Must Get Right With Chrysler's Dealers

  BNET - 2009-12-08

  Congratulations to Fallon and Universal McCann, who just won Chrysler's $1 billion creative and media advertising duties, respectively. Both these agencies have a difficult task ahead of them. They must persuade their clients that they are wrong about Chrysler's advertising strategy and their dealers are right. by Jim Edwards

  Tags: Advertisement, Chrysler LLC, Advertising & Promotion, Marketing, Jim Edwards

• Chrysler Defends Lancia Ad; Says Ad Age Report Is Wrong

  BNET - 2009-12-05

  Chrysler says a Lancia ad made by an Italian ad agency that calls for the release of Burmese pro-democracy leader Aung San Suu Kyi did not cost U.S. taxpayers anything and that Ad Age was wrong for reporting otherwise. by Jim Edwards

  Tags: Advertisement, Chrysler LLC, Advertising & Promotion, Marketing, Jim Edwards

• UPDATED: Chrysler Hires Italian Ad Agency to Create Non-Car Commercials

  BNET - 2009-12-04

  Chrysler, which was rescued from bankruptcy by American taxpayers in a $7 billion bailout, fired its U.S. ad agency BBDO Detroit and hired an Italian agency, Armando Testa to create a Lancia commercial. The commercial doesn't advertise cars -- the latest spot from Detroit in a trend of ads that...

  Tags: Advertising Agency, Advertisement, Commercial, Chrysler LLC, Advertising & Promotion, Marketing, Jim Edwards

• Government Leaves GM's Ad Budget Alone After Halving Chrysler's

  BNET - 2009-06-19

  Folks at Chrysler and its agency, BBDO, will likely be fizzing with anger at the news, reported in Ad Age, that General Motors' ad budget was passed by the Presidential Task Force on the Auto Industry without any changes. When Chrysler's bankruptcy went through that panel it was chopped in...

  Tags: Advertisement, Chrysler LLC, General Motors Corp., Government, Jim Edwards

• General Motors, Chrysler Ad Cuts Don't Spell Armageddon for Media

  BNET - 2009-04-06

  Ad Age has a far more detailed analysis of how the troubles at General Motors and Chrysler will affect media companies than the one I did last week, and it's worth a read. The magazine surmised, as did I, that the pain many media companies are feeling now isn't as...

  Tags: Advertisement, Media, Chrysler LLC, General Motors Corp., Ad Age, Catharine P. Taylor

• Advertising Roundup: BBDO, Altoids to Split? Fallon Wins Boston Market; USAA Taps C-E; Nationwide in Review

  BNET - 2008-12-23

  BBDO on thin ice with Altoids -- Sources said the agency is on very thin ice with high-profile client Altoids, which Wrigley placed at Energy BDDO after yanking the prize breath mints account from Leo Burnett/Chicago and briefly assigning it to a West Coast agency. [Source: Sun-Times] ...

  Tags: Advertisement, Agency, PepsiCo, Chrysler LLC, Marketing Position, Advertising & Promotion, Marketing Research, Marketing, Jim Edwards

• Advertising Roundup: Dentsu to Enter Russia; Levi's Picks Wieden; Layoffs at Euro RSCG; And More ...

  BNET - 2008-12-14

  Dentsu to enter Russia -- Dentsu, Japan's largest advertising company, will set up a subsidiary in Russia as it aims to expand out of its mature home market. PHD owed the most by Chrysler -- Chrysler could be headed to bankruptcy court -- a move that could...

  Tags: Layoff, Advertisement, Agency, Chrysler LLC, Levi, Jim Edwards

• Can Arnell the designer rescue Chrysler? Ad guru aims to bring automaker innovation, says it's not about Celine.(News)

  - 2008-03-10

  Byline: MATTHEW CREAMER And MICHAEL BUSH Byline: MATTHEW CREAMER And MICHAEL BUSH

  Tags: advertisement, Chrysler LLC

• 2008 Ad

  - 2008-01-01

  For roughly 100 years, the automobile generally has been configured the same way it was after it replaced the horse and buggy-four wheels, a steering wheel, an engine in the front. Albeit with massive improvements along the way, the automobile also has operated in the same way for a century,...

  Tags: advertisement, Chrysler LLC, gasoline, General Motors Corp., hybrid, Manufacturing

• Is Detroit losing all its auto-ad buying biz? Chrysler account shifts to New York; some think that Ford could be next.(News)(Ford Motor Co.)(General Motors Corp.)(advertising)

  - 2007-11-05

  Byline: JEAN HALLIDAY Byline: JEAN HALLIDAY

  Tags: advertisement, Chrysler LLC, Ford Motor Co., General Motors Corp.