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BNET Business Dictionary
- Advertisement
- a public announcement by a company in a newspaper, on television or radio, or over the Internet, intended to attract buyers for a product or service
- Advertisement definition on BNET »
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- New York, New York.(Brief Article)
- NOT YET AN EMPIRE The owner of the first Little Caesars in Manhattan, at 203 E. 26th St., has decided to pull the plug on the pizza shop after only nine months because of lackluster sales. Ronni Alshech, who holds the exclusive...
- Research articles 2001-12-17
- Philips' Digital Products Get Tailored Ad Service From Conde Nast Books
- Philips Electronics is joining with select Conde Nast magazine titles for the first time on specially tailored advertising that leverages its global brand theme, "Let's Make Things Better," via a sweepstakes that touts Philips' latest digital electronics for respective readers.
- Research articles 1998-11-02
- AT DEADLINE.(Brief Article)
- GM applies brakes General Motors ads will no longer be running in Conde Nast magazines beginning with May issues, according to today's Advertising Age. The decision appears to be the result of a stalemate over rates.GM ran about 500 pages of adver GM...
- Research articles 2001-03-12
- Conde Nast's Fuchs lands Hearst post - Conde Nast Publications Inc.; Vogue publisher Anne Sutherland Fuchs, Hearst Magazines; includes other publisher executive changes - Brief Article
- After months of speculation that Harper's Bazaar publisher Carl Portale would be getting the boot in favor of former Vogue publisher Anne Sutherland Fuchs, a variation on the theme finally played out in late August. Portale, who had been publisher since April 1991, becomes director of special projects for Hearst...
- Research articles 1994-10-01
- Newsweek: Condé Nast Mags Face $1 Billion Ad Decline
- As Condé Nast continues working through its McKinsey &Co.-imposed cost cuts, a Newsweek analysis of the publisher’s ad revenue situation suggests the company’s looking at particularly brutal ad declines. The publisher, which this week killed off the nearly 70-year-old Gourmet and three other mags, could see ad revenues drop...
- External links 2009-10-08
- Condé Nast Job Ax Hits Digital; 15 Jobs Cut
- Although Condé Nast’s print side is in significant distress, the digital side is not completely safe from the company’s deep cuts either. About 15 staffers at Condé Nast Digital have been laid off, mostly in ad sales, Mediaweek reported. The cuts came a day after Condé Nast dismissed the...
- External links 2009-10-09
- No More Easy Living for Conde Nast
- [by James Robinson] Early in September, as models and magazine editors arrive in the capital for London fashion week, a report by management consultants McKinsey & Co is set to land on the desk of "Si" Newhouse Jr at Vogue publisher Condé Nast. The octogenarian chairman of the luxury...
- External links 2009-08-17
- Condé Nast's Style.com Matches Advertising To E-Commerce
- Right in time for this month’s Fashion Week—and the usual companion traffic spike, Condé Nast’s is unveiling its latest e-commerce play: Shop The Look at Style.com, aka the web home of Vogue. Rachel Wintner, Style.com’s associate publisher, told paidContent the e-commerce service is a direct way to prove its...
- External links 2009-09-02
- Following McKinsey's Directives, Condé Nast Told To Start Cutting
- Now that McKinsey & Company’s review of how Condé Nast’s should manage its costs amid dwindling ad revenues, the decisions about where to start slicing are about to begin. AdAge has details of an e-mail sent to the heads of CN’s 21 mags from Chief Operating Officer John Bellando...
- External links 2009-09-15
- New Peapod software delivers Web-based ads to shoppes. (Peapod Inc.)
- Audio and animation available, as well as on-line links Putting the heat on its competitors, on-line grocery delivery service Peapod Inc. is releasing a new version of its service in November that for the first time will allow World Wide Web-based adveAudio and animation available, as well...
- Research articles 1997-10-20
- Magazines Continue to Be Ripped by the Economy
- Julia Boorstin submits: I've been writing for months about the economic impact of the downturn on the fashion magazine industry. As of the end of September, magazine ad pages were down 10 percent industry-wide. And with consumer spending pulling back dramatically, it should be no surprise that fashion magazines...
- External links 2008-11-15
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