BNET Industries
- Private
- US
Dow Jones Description
Founded in February 2005, acquired by Google Inc. in 2006, YouTube is a consumer media company for people to watch and share original videos worldwide through a Web experience. People can see first-hand accounts of current events, find videos about their hobbies and interests, and discover the quirky and unusual. As more people capture special moments on video, YouTube is empowering them to become the broadcasters of tomorrow.
CEOChad Hurley
Peer Companies
NAICS Code Other Motion Picture and Video Industries: 512199
Recent Events
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Rank For Competitve Keywords in Google Organic Search Results with Videos
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AOL Video Search Site Truveo Relaunches In 17 Nations; Lands Deal With Univision
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PolyU YouTube Channel Unveiled Today
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French Indie Label Group Sues YouTube
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YouTube's Losses Not as Bad as Once Thought
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Digital Dealmaker
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YouTube launches YouTube XL
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'SWAP' HOUSE RAID
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(815 emails)
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YouTube Moves Closer to the Boob Tube
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Midwest Region June People & Places
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BBC and YouTube may launch international iPlayer site
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Should YouTube Charge for User Generated Videos?
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Home Depot uses YouTube as PR tool
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Google: Where Failure Is Instructive
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The Morality And Effectiveness Of Process Journalism
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YouTube may revive music streaming as PRS for Music cuts royalties
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YouTube hit by porn storm
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Copyright Meets a New Foe
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YouTube showing Besson documentary 'Home'
News & Analysis
Filter by
advertisement and corporate communications and youtube inc. - All News and Analysis
Universal and YouTube to launch premium music site
Strategy Eye
- 2009-04-13
Universal Music and YouTube are set to launch a premium music video and entertainment site after the pair agreed new content licensing terms. Vevo, which will launch in the coming months, marks a concerted effort by Google to boost ad revenues for its music content. ...
Google to share ad space on YouTube
Strategy Eye
- 2009-01-22
Google could soon allow a number of big media partners to sell their own ads on YouTube, in a move designed to consolidate the media industry’s support for the video-sharing website and boost ad revenues. Videos containing content from the big media partners generate most of YouTube’s ad revenues,...
YouTube to Big Media: You Can Sell Your Own Ads
BNET
- 2009-01-22
It's hard to believe that, just as it was in January 2008, and January 2007, YouTube is still looking around for a viable ad model. As advertisers still have a love affair with video, and that's what YouTube serves, day in and day out, you'd think this would be an...
YouTube Isn't Where the Money Is, Despite What You Might Have Read
BNET
- 2008-12-12
It's somewhat alarming, but not at all surprising, to see that yesterday's New York Times' story titled "YouTube Videos Pull In Real Money" has leaped to the top of the nytimes.com's most emailed business stories. It focuses on one money-making producer of a celebrity gossip show who apparently makes six...
Maybe You Can Quit Your Day Job By Making YouTube Videos
Content Next
- 2008-12-11
Or in YouTube producer Michael Buckley's case, you can quit your day job and get a dream job. Buckley quit his job as a music promoter after earning $100,000 from YouTube ads on his a thrice-a-week giddy celebrity rant What The Buck?, he tells NYT. Since he first started...
Broadband Content Bits: YouTube Goes Classical; 5Min's Video Ad Net; Coldplay On Yahoo
Content Next
- 2008-12-02
—YouTube gets classical : When you think of YouTube, you may not think of classical music, but Google (NSDQ: GOOG) and a number of international orchestras are trying to change that with the YouTube Symphony Orchestra project. In the two-part project, amateur musicians from around the world can compete...
YouTube to sell games and music in Europe
Strategy Eye
- 2008-11-21
YouTube will start selling games and music in Europe "soon", Google's director of video partnerships in EMEA, Patrick Walker, tells StrategyEye. YouTube introduced 'click-to-buy' links below music and games clips in the US last month, in partnership with EMI, Universal and Electronic Arts, and is now working to expand...
Searching for Profit: YouTube Launches New Video Ads
Seeking Alpha
- 2008-11-14
Julia Boorstin submits: Google's GOOG YouTube is harnessing Google's search technology and the power of its video audience, launching new video ads tied to search results. When you go to YouTube to search for a certain video, these "YouTube Sponsored Videos" will pop up next to your search results,...
Online Video Advertising: From Analog Dollars to Digital Pennies
Seeking Alpha
- 2008-11-13
Erick Schonfeld submits: Here is the stark reality of online video: Nobody is making much money and the enthusiastic projections for online video advertising going from $500 million in 2008 to more than $5 billion in five years will undoubtedly be pared back in the coming weeks as analysts...
YouTube's Big TV Play and Advertising Future
Seeking Alpha
- 2008-10-17
Julia Boorstin submits: If you thought YouTube was just the go-to destination for videos of cat tricks and political parodies, the online video site is going to try to change your perception. The Google GOOG-owned site aims to become a go-to destination for full-length professional video content, while also...
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Decision Makers
| Name (plus bio) | Position |
|---|---|
| Chad Hurley | CEO |
| Steve Chen | CTO |
| Suzie Reider | Director, Sales |
| Organization | Position | Status |
|---|---|---|
| YouTube Inc. | CEO | Current |
| Organization | Position | Status |
|---|---|---|
| YouTube Inc. | CTO | Current |
Suzie Reider is the Chief Marketing Officer at YouTube. She is responsible for overseeing YouTubea s advertising sales and marketing teams, while also managing research, consumer insights and finding innovative way for marketers to participate in the YouTube community. Before joining YouTube, Suzie was Senior Vice President and General Manager of the Games and Entertainment Division at CNET Networks, Inc. which includes GameSpot, TV.com and MP3.com. At CNET Networks, Suzie oversaw all aspects of the business including product development, ad sales, marketing strategy and online advertising research trends. Under her leadership, the GameSpot and MP3.com sales and marketing teams created some of the most innovative online advertising campaigns in the industry. Suzie also spearheaded the ground-breaking first online Starch campaign which received critical acclaim in the advertising industry. Before joining CNET Networks, Suzie spent 14 years with Ziff-Davis publishing where she leveraged her expertise in advertising sales, promotions, events, research and marketing for various computer and gaming publications. Suzie received a BA in English from Middlebury College. A Boston native, she now resides in San Francisco with her husband and two daughters.
| Organization | Position | Status |
|---|---|---|
| Madison Avenue Consultants, LLC | Cmo, Youtube.Com | Current |
| YouTube Inc. | Director, Sales | Current |
| Millennials Conference | Head of Advertising, Youtube | Current |
| Madison Avenue Journal | Current | |
| CNET Networks, Inc. | Senior Vice President, Sales & Marketing, Games | Former |
| Middlebury College | BA In English | Former |
Executive News
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Wanted: A Few Disruptive Leaders
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IT'S PAYOFF TIME FOR YOUTUBE BACKERS
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Twitter's Innovation Drought
Industry Transcripts by Seeking Alpha
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American Greetings Corporation F1Q10 (Qtr End 05/29/09) Earnings Call Transcript
on Jun 24, 2009about AM
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New Frontier Media, Inc. F4Q09 (Qtr End 5/31/09) Earnings Call Transcript
on Jun 11, 2009about NOOF
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Playboy Q1 2009 Earnings Call Transcript
on May 11, 2009about PLA
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Gray Television, Inc. Q1 2009 Earnings Call Transcript
on May 08, 2009about GTN
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CBS Corporation Q1 2009 Earnings Call Transcript
on May 08, 2009about CBS
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