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	<title><![CDATA[advertisement and corporate communications and youtube inc. Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/advertisement+and+corporate+communications+and+youtube+inc..html?i=10]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to advertisement and corporate communications and youtube inc.]]></description>
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		<title><![CDATA[How Will Chrome OS Make Money? The Secret Is YouTube]]></title>
		<link><![CDATA[http://industry.bnet.com/technology/10004162/chrome-os-make-money-youtube/]]></link>
		<description><![CDATA[Yesterday Google showed off its forthcoming Chrome OS, leaving many to wonder how exactly the company will monetize it. The answer: it won't. Since Google derives 97% of its revenue from online ads, it simply wants you using a computer that is always online. Specifically, it wants you on a...]]></description>
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		<pubDate>Fri, 20 Nov 2009 13:56:58 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/monetization.html"><![CDATA[Monetization]]></category>
		<category domain="http://resources.bnet.com/topic/google+inc..html"><![CDATA[Google Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/operating+system.html"><![CDATA[Operating System]]></category>
		<category domain="http://resources.bnet.com/topic/youtube+inc..html"><![CDATA[YouTube Inc.]]></category>
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		<category domain="http://resources.bnet.com/topic/chris+dannen.html"><![CDATA[Chris Dannen]]></category>
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		<title><![CDATA[Warner sells own ads on branded YouTube videos]]></title>
		<link><![CDATA[http://www.bnet.com/2448-14052_23-364795.html]]></link>
		<description><![CDATA[ Warner Music videos are returning to YouTube with extensive branding after YouTube owner Google signed a deal with the record label. Warner&#8217;s agreement allows it to sell its own advertising against the videos and take the majority of revenues.           Warner...]]></description>
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		<pubDate>Thu, 12 Nov 2009 21:28:51 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/youtube+video.html"><![CDATA[YouTube Video]]></category>
		<category domain="http://resources.bnet.com/topic/youtube+inc..html"><![CDATA[YouTube Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/video.html"><![CDATA[Video]]></category>
		<category domain="http://resources.bnet.com/topic/warner+music+group+corp..html"><![CDATA[Warner Music Group Corp.]]></category>
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		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/youtube.html"><![CDATA[YouTube]]></category>
		<category domain="http://resources.bnet.com/topic/jasper+jackson.html"><![CDATA[Jasper Jackson]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">GOOG</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">WMG</category>
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		<title><![CDATA[Industry Moves: Former YouTube Ad Exec Shashi Seth To Head AOL's Global Ad Products]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-industry-moves-former-youtube-ad-exec-shashi-seth-to-head-aols-global-a%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ Another Googler has landed at AOL&#8230; The latest is former YouTube monetization head Shashi Seth, who will now serve as SVP for Global Ad Products at AOL (NYSE: TWX). Seth left as YouTube&#8217;s head of monetization in June 2008 to become chief revenue office for image and video searcher...]]></description>
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		<pubDate>Tue, 29 Sep 2009 16:23:42 -0700</pubDate>
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		<title><![CDATA[Warner Music agrees its return to YouTube]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fwww.ft.com%2Fcms%2Fs%2F0%2F5c84a860-ad24-11de-9caf-00144feabdc0.html&siteid=23&tag=financialtimes]]></link>
		<description><![CDATA[ Warner Music has made an agreement with YouTube to return before the end of the year to the online video site, on more favourable terms than it had before its abrupt departure from the service in late 2008.Shares of Warner Music rose 8 per cent after the announcement.The music...]]></description>
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		<pubDate>Tue, 29 Sep 2009 12:43:20 -0700</pubDate>
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		<category domain="http://rss.financialcontent.com/stocksymbol">WMG</category>
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		<title><![CDATA[Report: Warner, YouTube Reach A Deal?With Talks For Vevo, Too]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-report-warner-youtube-reach-a-deal-with-talks-for-vevo-too%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ Warner Music Group (NYSE: WMG) and YouTube have finally negotiated a deal that will bring music videos from artists like Madonna and U2 back to the video site, AdAge is reporting. Warner pulled all of its artists clips from YouTube in December, after the two companies could not agree...]]></description>
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		<pubDate>Fri, 25 Sep 2009 21:12:44 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/youtube+inc..html"><![CDATA[YouTube Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/warner+music+group+corp..html"><![CDATA[Warner Music Group Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/music+video.html"><![CDATA[Music Video]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">WMG</category>
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		<title><![CDATA[Google Expands Ad Revenue Sharing On YouTube]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-google-expands-ad-revenue-sharing-on-youtube%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ A year-and-a-half after first giving select users a cut of the revenue generated by ads that run near their clips, YouTube is greatly expanding the program. In its current setup, Google (NSDQ: GOOG) shares revenue mostly with users who regularly post videos on the site that reach big audiences...]]></description>
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		<pubDate>Tue, 25 Aug 2009 18:48:35 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/revenue.html"><![CDATA[Revenue]]></category>
		<category domain="http://resources.bnet.com/topic/google+inc..html"><![CDATA[Google Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/youtube+inc..html"><![CDATA[YouTube Inc.]]></category>
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		<category domain="http://resources.bnet.com/topic/finance.html"><![CDATA[Finance]]></category>
		<category domain="http://resources.bnet.com/topic/joseph+tartakoff.html"><![CDATA[Joseph Tartakoff]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GOOG</category>
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		<title><![CDATA[YouTube to show Time Warner clips]]></title>
		<link><![CDATA[http://www.bnet.com/2448-14061_23-333493.html]]></link>
		<description><![CDATA[ YouTube is set to show clips from channels such as CNN, the Cartoon Network and TNT after striking a deal with Time Warner, which will sell ad space alongside the clips and share the revenue with Google.          ?Working with YouTube, we expect to improve our ability to monetize...]]></description>
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		<pubDate>Thu, 20 Aug 2009 19:27:21 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/google+inc..html"><![CDATA[Google Inc.]]></category>
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		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
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		<title><![CDATA[Time Warner Will Put Clips On YouTube]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-time-warner-reaches-distribution-deal-with-youtube%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ YouTube&#8217;s plans to up the amount of premium content on its site got a big boost Wednesday, as Time Warner (NYSE: TWX) agreed to put content from a wide range of clips from its TV shows and movies on the video site. Walt Disney (NYSE: DIS) reached a similar...]]></description>
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		<pubDate>Wed, 19 Aug 2009 15:39:40 -0700</pubDate>
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		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
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		<title><![CDATA[Universal and YouTube to launch premium music site]]></title>
		<link><![CDATA[http://www.bnet.com/2448-13071_23-288181.html]]></link>
		<description><![CDATA[ Universal Music and YouTube are set to launch a premium music video and entertainment site after the pair agreed new content licensing terms. Vevo, which will launch in the coming months, marks a concerted effort by Google to boost ad revenues for its music content.    ...]]></description>
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		<pubDate>Mon, 13 Apr 2009 16:21:37 -0700</pubDate>
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		<category domain="http://resources.bnet.com/topic/universal+music+group.html"><![CDATA[Universal Music Group]]></category>
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	<item>
		<title><![CDATA[Google to share ad space on YouTube]]></title>
		<link><![CDATA[http://www.bnet.com/2448-14052_23-263407.html]]></link>
		<description><![CDATA[ Google could soon allow a number of big media partners to sell their own ads on YouTube, in a move designed to consolidate the media industry&#8217;s support for the video-sharing website and boost ad revenues. Videos containing content from the big media partners generate most of YouTube&#8217;s ad revenues,...]]></description>
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		<pubDate>Thu, 22 Jan 2009 14:24:07 -0800</pubDate>
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