Resources
BNET Business Dictionary
- Advertisement
- a public announcement by a company in a newspaper, on television or radio, or over the Internet, intended to attract buyers for a product or service
- Advertisement definition on BNET »
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- Breaking out of the box. (Special Report: International)
- MOST DIRECT marketing in Europe and around the world today is binary--it's 1 or 0, yes or no, either/or. This is true of many facets of direct marketing--from the media we use direct mail or TV or newspaper advertising to the choices we give...
- Research articles 1994-11-01
- AdForce Partners With Akamai to Enhance Internet Content Distribution for Advertising and Direct Marketing Campaigns
- Business/Technology Editors
- Research articles 2000-01-13
- The UK trade publication Marketing is reporting that Unilever Ice Cream & Frozen Food is reviewing the direct marketing accounts of its Walls Carte D'Or ice cream brand, as it considers shifting spend from traditional advertising to customer relations
- * The UK trade publication Marketing is reporting that Unilever Ice Cream & Frozen Food is reviewing the direct marketing accounts of its Walls Carte D'Or ice cream brand, as it considers shifting spend from traditional advertising to customer re * The UK trade publication Marketing...
- Research articles 2004-12-20
- How to Use Advertising Specialties and Premiums in Direct Marketing
- The article says that incentives work. They work to get results to ones direct mail, space ad, exhibit stand at a trade show, off a television commercial - in the hands of ones sales reps. Advertising specialties have some characteristics like: They are useful ideas for the office or home,...
- White papers 2003-01-01
- Lies, Damned Lies, And Internet Statistics
- In this article the writer has categorized Internet and e-Commerce statistics information into four categories - 1) Useful or at least interesting, 2) Useless, 3) Bad, 4) Scary, 5) Innumerate innumeracy is to numbers as illiteracy is to words. There is a precise correlation here between the longevity of the...
- White papers 2001-09-01
- Order Form- The Most Important Part Of Your Sales Presentation In Direct Mail Advertising..In Space Advertising. . .and On the Web!
- The order form projects its value from layout, from graphics, from premiums offered, and from the offer itself. A valuable looking coupon communicates value immediately. A poorly designed order form is the one single component of the mailing package that can kill the sale immediately. So it's vitally important that...
- White papers 2003-01-01
- Direct Marketing and Its Effects in the Twenty-First Century
- Different types of advertising inundate consumers every day. Whether it is by television, newspaper, or billboards, advertising has reached consumers one way or another. Yet, a majority of the ads that consumers encounter are often meaningless and uninteresting, because they are meant to reach a certain target audience (Nash, 2000)....
- White papers 2004-12-10
- Net Equity: Harnessing the Power of Search Engine Marketing for Your Offline Advertising, Direct Marketing, Branding and PR
- This White Paper addresses one of the key issues facing clients today - the integration of online and offline marketing. It examines the vital contribution that search engine marketing can make at a strategic as well as tactical level and discusses how a search engine marketing company can help to...
- White papers 2005-04-01
- Advertising Research
- Advertising is primarily a strategic weapon. Its total effects must be evaluated in the context of years, not weeks or months. Advertising cannot compete with sales promotion and direct marketing activities in generating short-term less than one year sales effects. But in the long-term, the cumulative force of good advertising...
- White papers 2005-08-02
- How to Figure Out Whether You're About to Lose Your Agency Job
- One way to understand the wave of layoffs that is running or about to run through IPG, WPP, Publicis and Omnicom is to look at how effective ad agency employees are at making money for their companies. The answer is often "not very," especially when you compare them to their...
- Blog posts 2008-11-06
- DELL'S $56 MIL EURO DIRECT ACCOUNT GOES TO WWAV.(includes brief articles on advertising contracts)(Statistical Data Included)
- [round rock, texas] Dell Computer Corp. awarded WWAV Rapp Collins, London, its $56 million direct marketing business in Europe. The appointment follows a pitch that also included D'Arcy Masius Benton & Bowles' direct marketing agency IMP and BBDO [round rock, texas] Dell Computer Corp. awarded WWAV...
- Research articles 1999-11-01
Additional Resources
- An Anatomy Of Direct Email Marketing
- Direct email marketing is the most successful form of online marketing. Direct marketing is delivering advertisement directly to prospects. This article explains the differences between direct email marketing and direct marketing. It also explains direct email marketing rules.
- White papers 2003-01-01
- J&J and Risperdal: New Claims of Kickbacks and Fraudulent Marketing
- The news on Risperdal continues to get worse for Johnson & Johnson and its antipsychotic unit, Janssen Pharmaceuticals. Texas officials filed suit against the company alleging Medicaid fraud, kickbacks and improper marketing of the drug to children and the poor in that state. J&J denies the claims. ...
- Blog posts 2008-12-17
- Localizing Marketing Programs for Diverse Markets
- Since conditions vary from market to market, particularly when a company is selling internationally, it is important to adapt or "localize" marketing programs. This could mean shifting to an entirely new strategy, or just making tactical changes to promotions, copy, language, photos, or other elements. What You Need to...
- Articles 2007-11-20
- Planning an Advertising and Communications Campaign
- Any communications campaign must have clear, measurable objectives. This is true whether the campaign is designed to communicate product benefits or to support an event. In order to achieve these objectives, a campaign requires careful planning. There are eight main stages to consider, from defining the target market to setting...
- Articles 2007-02-15
- Encouraging a Better Response to Direct Mail Campaigns
- Direct mail offers the advantage of a simple and immediate measure of success: the response rate. Another advantage of direct mail is that you can test the variables before committing all your resources to a particular approach. You can aim for realistic results while you keep your expenses within your...
- Articles 2007-02-15
- Mashable's Guide to Social Media & Web Marketing Jobs
- If you're seeking a job in social media, we'd like to help out. For starters, Mashable's Job Lists section gathers together all our resource lists, how-tos and expert guides to help you get hired. In particular, you might want to see our articles on...
- News items 2009-11-25
- Investigating Mobile Marketing
- Mobile marketing, which refers to marketing on a mobile device like a cell phone, allows you to target prospects anytime, anywhere. Assuming that mobile devices are always on and connected, they're always available as communications media. This means you can access customers and prospects when they are at home, at...
- Articles 2007-11-19
- Introduction to E-mail Marketing
- The phenomenon of emarketing is, of course, the age-old practice of direct marketing remade in modern dress. "Direct marketing" is often used interchangeably with "direct mail." But it can range from the catalog that arrives along with your letters and the advertisement inside your billing statement to the flyer slipped...
- White papers 2002-01-01
- Mashable's Guide to Jobs in Social Media Marketing
- If you're seeking a job in social media, we'd like to help out. For starters, Mashable's Job Lists section gathers together all our resource lists, how-tos and expert guides to help you get hired. In particular, you might want to see our articles on...
- News items 2009-12-02
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