BNET Industries
Last Fiscal Year Sales:$1.8B
- Private
- US
Dow Jones Description
Alkaline, Lithium & Zinc Air Batteries Mfr
President
Mark M. LeckieNumber of Employees 5,500
Contact Information
14 Research Dr Berkshire Corporate Pk
Bethel, Connecticut 06801
(203) 796-4000
Peer Companies
NAICS Code Storage Battery Manufacturing: 335911
Recent Events
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‘Makers’ produces a fascinating story
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Demo new video games, meet developers at event
News & Analysis
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advertisement and duracell - All News and Analysis
Duracell unleashes attack in bare-knuckle battery brawl; Hits heavy-duty brands hard via comparison ads.(News)
- 2004-11-29
Byline: JACK NEFF Byline: JACK NEFF
New Duracell Ads Address Misconceptions about ``Heavy Duty'' Batteries
- 2004-11-22
BETHEL, Conn. -- Duracell today introduced new advertising that addresses the widely held consumer misconception that "heavy duty" or "super heavy duty" zinc batteries provide long-lasting, strong performance. The advertising appears in print and radio under the umbrella of Duracell's award-winning "Trusted Everywhere" campaign, which was developed by the Acme...
Duracell TV Ad Shines Light on Rocky Mountain Rescue Group.
- 2002-09-08
By Steve Lipsher, The Denver Post Knight Ridder/Tribune Business News By Steve Lipsher, The Denver Post Knight Ridder/Tribune Business News
DURACELL Boldly Shifts Its Advertising Strategy With Launch of New 'Trusted Everywhere' Campaign
- 2002-09-03
Business Editors
Duracell bunny ad again ruled to be deceptive.
- 2002-01-30
Jan 31, 2002 (The Sydney Morning Herald Jan 31, 2002 (The Sydney Morning Herald
Duracell Launches New Advertising for America's Favorite Battery; 'Mr. Quackers,' A Lovable Robotic Duck, Demonstrates Long-Lasting Performance of DURACELL COPPERTOP Batteries.
- 2001-11-19
BETHEL, CONNECTICUT, NOVEMBER 19, 2001 BETHEL, CONNECTICUT, NOVEMBER 19, 2001
Duracell Launches New Advertising for America's Favorite Battery; 'Mr. Quackers,' A Lovable Robotic Duck, Demonstrates Long-Lasting Performance of DURACELL COPPERTOP Batteries
- 2001-11-19
Business Editors
Multimedia Available: Duracell Launches New Advertising for America's Favorite Battery
- 2001-11-19
Business Editors & Advertising/Marketing Writers
Energizing their bases; Duracell and Energizer focus ads on flagships.(battery companies to relaunch flagship brands)(Brief Article)(Statistical Data Included)
- 2001-06-04
After pouring most of their money into their premium lines last year, Gillette Co.'s Duracell and Energizer Corp.'s Energizer are returning to their bases with dueling $100 million relaunches of their flagship brands. After pouring most of their money into their premium lines last...
- 1
Decision Makers
| Name (plus bio) | Position |
|---|---|
| Mark M. Leckie | President |
| Francisco Marconcini | CTO |
| Duncan J. Adamson | Vice President, Finance |
| Mark Bertolami | Vice President, Marketing |
| Lynn Mepham | Global Marketing Director |
| Tim Hunt | Director, IT |
| Harold Wisener | Manager |
| Monica Gonzalez | Manager, Business |
| Rachel Calomeni | Brand Manager, Duracell, North America |
| Sally A. Arconti | Manager, HR |
| Organization | Position | Status |
|---|---|---|
| Duracell | President | Current |
| Braun North America | President | Current |
| Organization | Position | Status |
|---|---|---|
| Duracell | CTO | Current |
| Organization | Position | Status |
|---|---|---|
| Duracell | Vice President, Finance | Current |
| Organization | Position | Status |
|---|---|---|
| Duracell | Vice President, Marketing | Current |
| Organization | Position | Status |
|---|---|---|
| Duracell | Global Marketing Director | Current |
| Organization | Position | Status |
|---|---|---|
| Duracell | Director, IT | Current |
| Organization | Position | Status |
|---|---|---|
| Duracell | Manager | Current |
| Southbury Baptist Church | Board of Directors | Current |
| Organization | Position | Status |
|---|---|---|
| Duracell | Manager, Business | Current |
| Organization | Position | Status |
|---|---|---|
| Duracell | Brand Manager, Duracell, North America | Current |
| Organization | Position | Status |
|---|---|---|
| Duracell | Manager, HR | Current |
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