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banner advertisement (44 results), video advertisement (43 results), text advertisement (1 results)
BNET Business Dictionary
- Advertisement
- a public announcement by a company in a newspaper, on television or radio, or over the Internet, intended to attract buyers for a product or...
- Advertisement definition on BNET »
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- Top Advertising Blunders
- The simple truth is, most advertisers feel just like you do, but their pride won't let them admit it. Unfortunately, the author doesn't have a "Success pill" for you to swallow, but he can describe each of the most common mistakes you will need to avoid. Spending all your money...
- White papers 2007-05-03
- How to Track Ad Results
- A person cannot always track the effectiveness of his or her advertising dollars. No matter how powerful and persuasive the ad, most of the people the person is paying to reach won't currently need what he or she is selling. But if the ad makes a deep enough impression on...
- White papers 2006-06-12
- Put It in Its Place
- A person should put a marketing message where the best prospects can't miss it. From posters in college campus laundry rooms and major health clubs to ads on hospitality carts that cruise golf courses, a person can choose the right place and context for advertising. Place-based advertising, or what the...
- White papers 2006-06-01
- Yellow Pages Ads
- The unfortunate part of advertising there is that when a customer looks up a topic, rather than the specific business name, they're treated to a display of the listings and ads of all competitors, some of whom will provide a larger range of products or services or who are in...
- White papers 2006-01-17
- TV Ads
- Almost everyone would like to advertise on television. And really, it's not so hard to buy TV schedules. Why? Because no matter what demographic the audience falls into, a person can find appropriate programming on any one of the networks. Every station reaches every audience daily, with schedules that include...
- White papers 2006-01-17
- Transit Ads
- The most familiar types of transit advertising are the signs placed on the interiors and exteriors of buses that carry the message to passengers and pedestrians alike. While the interior Signs were once used primarily for PSA Public Service Announcement messages because bus riders were thought to have little expendable...
- White papers 2006-01-17
- Radio Ads
- Choosing the right radio stations from the many that are available isn't as difficult as it may seem at first. Radio divides it's audiences into age ranges (18 - 34, 18 - 49, 25 - 54, 45+ and so on) and gender (female, male and adults - choose adults if...
- White papers 2006-01-17
- Outdoor Billboard Advertising
- Outdoor billboards are a great place to advertise a business because rather than having to find customers, customers will find a person's advertising! No matter whether a person buys one board or a whole "Showing". The message is visible to anyone old enough to drive or ride all day long...
- White papers 2006-01-17
- Newspaper Ads
- Newspaper advertising has been around longer than any other form of advertising seen today and is still the first kind of advertising that businesses think about doing. These ads can do a lot more than just advertise one item or one sale - each one can work really hard to...
- White papers 2006-01-17
- Magazine Ads
- When it comes to magazine advertising, most people think of the large, glossy, national publications full of big brand advertisers. And it may seem like a person's business doesn't belong alongside the "Big guys," especially if the person does not sell his or her product outside a one-hundred-mile radius -...
- White papers 2006-01-17
- Classified Ads
- Classified ads certainly have their place in advertising - just look at the back pages of any newspaper or magazine to see how many businesses use them. The classifieds section is the only section of a publication - with the exception of crossword puzzles - that people read with active...
- White papers 2006-01-17
- Take a Stand
- Magazine advertising allows a person to tell an in-depth story, particularly when full-page and other large-size ad units are employed, and can provide all the information prospects need to make a buying decision. This is critical, particularly if one has a new product or service in the education phase of...
- White papers 2005-11-01
- Make More Money From Your Online Ads
- Google's AdSense places contextual ads on web pages, and keywords defined by advertisers are matched to a site's content by Google. A person makes money each time someone on the site clicks on one of the ads. Filters can be set so competitors' ads aren't displayed on the site, and...
- White papers 2005-10-31
- Promotional Budget Worksheet
- Before you begin your marketing and advertising campaigns, determine what you're going to spend using this Promotional Budget Template.
- Tools & templates 2005-08-02
- Boost Sales With a TV Commercial
- Many businesses and organizations don't consider advertising on TV because they think it's too expensive. While this might be true for advertising on prime time network television or once a year Super-Bowl commercials, there are other affordable on-air alternatives and strategies to consider. Mention television, and immediately people think big-company...
- White papers 2005-06-27
- The No. 1 Rule in Advertising
- In the past, decisions to purchase revolved primarily around features and benefits. All a person had to do was explain - intellectually - why the product was better than the competitor's. So a person has spelled out the "Features and benefits, features and benefits, features and benefits." And companies everywhere...
- White papers 2005-06-13
- Target Your Market With Appropriate Ad Copy
- For years, advertisers have attempted to target "The right customers" through carefully selected media vehicles. But mailing lists aimed at specific demographic, geographic and psychographic profiles have fallen short so often that a 3-percent conversion rate is considered a big success. Carefully selected TV shows and radio formats have also...
- White papers 2005-04-11
- The Advantages of Transit Advertising
- At one time, advertisers tended to shy away from internal transit advertising because of the perception of who the bus rider might be. Was the desired audience the person who could not afford a car? Today, concern for the environment and the popularity of programs such as Park-and-Ride have caused...
- White papers 2005-03-18
- How Radio Ads Are Produced
- A well-produced radio spot can inspire the imagination like nothing else. Without a video aspect, the listener's mind is free to wander - to conjure up splendid and impossible scenarios to hold their interest, make them laugh, and, most of all, to pay attention! People listening to radio are usually...
- White papers 2005-03-18
- How to Write Ads That Build Brands
- Creating branding ads that resonate with the audience is certainly not the easiest thing one will ever do. However, following the tips provided in this paper will help to simplify the process. Brand development isn't measured in months, but in years. Twenty-four months is the soonest that one can hope...
- White papers 2005-02-07
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