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BNET Business Dictionary
- Advertisement
- a public announcement by a company in a newspaper, on television or radio, or over the Internet, intended to attract buyers for a product or service
- Advertisement definition on BNET »
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- How Advertising Fits Into Your Marketing Plan
- A business plan projects business volume, the costs of doing business, cash flow needs and possible expansion needs for additional staff and square footage. The purpose of a business plan is to provide one with realistic projections and their accompanying budgets to serve as milestones and touch points, letting the...
- White papers 2004-03-01
- How to Write Ads That Build Brands
- Creating branding ads that resonate with the audience is certainly not the easiest thing one will ever do. However, following the tips provided in this paper will help to simplify the process. Brand development isn't measured in months, but in years. Twenty-four months is the soonest that one can hope...
- White papers 2005-02-07
- Sock It to 'Em
- Mudslinging, name-calling, accusations and counterattacks. Sounds like a bad way to run a marketing campaign - particularly during a presidential race - but all those negative ads may have a more positive result than a person thinks. What many call "Negative" or "Attack" ads are termed "Comparative" ads by those...
- White papers 2004-11-01
- Make Your Advertising Work for You
- A person should be congratulated on his or her ability to think creatively and willingness to explore alternative promotional efforts. The person should however keep in mind that creative advertising is great, but it must be effective to be considered successful. Effective advertising can only be developed when one's strategies...
- White papers 2003-07-14
- Put It in Its Place
- A person should put a marketing message where the best prospects can't miss it. From posters in college campus laundry rooms and major health clubs to ads on hospitality carts that cruise golf courses, a person can choose the right place and context for advertising. Place-based advertising, or what the...
- White papers 2006-06-01
- The No. 1 Rule in Advertising
- In the past, decisions to purchase revolved primarily around features and benefits. All a person had to do was explain - intellectually - why the product was better than the competitor's. So a person has spelled out the "Features and benefits, features and benefits, features and benefits." And companies everywhere...
- White papers 2005-06-13
- The Advantages of Transit Advertising
- At one time, advertisers tended to shy away from internal transit advertising because of the perception of who the bus rider might be. Was the desired audience the person who could not afford a car? Today, concern for the environment and the popularity of programs such as Park-and-Ride have caused...
- White papers 2005-03-18
- Wow Customers With Your Ads
- In any product category, roughly half the public will be in relational shopping mode, while the other half will be thinking transactionally. Transactional customers are always the quickest to respond to advertising. And what they respond to is predictable. There's a big difference between saying something powerful and merely saying...
- White papers 2004-11-08
- When Will My Ads Start Working?
- The length of the "Ramping up period" a person's ad campaign will require before a person begins to see results is determined by the following factors, listed in descending order of their importance: product purchase cycle, share of voice, impact quotient of message and media delivery vehicle. This paper takes...
- White papers 2004-08-09
- Building a Successful Advertising Plan
- Which is a better advertising plan: $2,000 in direct postcards reaching roughly 3,500 people, or $2,000 in a newspaper ad reaching 750,000 readers? It depends entirely on what is said in the ad. If the impact quotient is high enough, the best bet will be the newspaper. If the direct...
- White papers 2004-05-10
- Get the Word Out
- Should one hire an advertising agency? If the person's startup will be spending less than $25,000 per year on advertising, probably not. The person will either be too small for an agency to take on, or too unimportant to them even if they do take the person on as a...
- White papers 2004-05-01
- Hot on the Trail
- If a person running a comprehensive marketing program, with a solid combination of advertising media plus direct mail and e-mail, chances are the person has got leads and responses coming in from just about everywhere. Tracking marketing responses is easier than a person thinks, and it's the smartest way to...
- White papers 2004-05-01
- Get Your Message Out - On a Shoestring
- The four things to remember when considering a shoestring marketing plan are these: Time and money are interchangeable. A person can always save one by spending more of the other. High rent accomplishes the same thing as advertising. It gives a person exposure. The cost of giving away a sample...
- White papers 2004-04-12
- Take It Outside!
- Outdoor advertising is effective and priced just right for a growing business. Conventional vehicles, including billboards, taxi tops and more, are part of a marketing category called "Out-of-home," which includes many new place-based opportunities-from ads in health clubs and airports to naming rights for a local baseball diamond. There's bound...
- White papers 2004-02-01
- Selecting the Most Effective Advertising Media
- Ads that speak to the heart of the customer and touch a nerve are the ones that turn little companies into big companies. But few people know how to write such an ad. Most business owners approach advertising with the goal of merely getting their name out. But there is...
- White papers 2003-10-06
- Outdoor Ads That Get Results
- Outdoor advertising is an appealing option due to its ability to target geographically and its extremely low cost per person reached. The problem is that billboards can easily become invisible. How many billboards does one drive past each day without seeing them? Yet others will seemingly smack a person in...
- White papers 2003-08-04
- How to Spend Your Ad Dollars
- The idea of targeting a certain type of car buyer through mass media is largely a pipe dream perpetuated by sales reps who want one to believe they have an efficient and cost-effective way of reaching the perfect customer. Generally speaking, mass media (TV, cable, radio and newspaper) should be...
- White papers 2003-02-03
- Selecting the Best Media for Your Ad
- With many media choices, it's easy to become overwhelmed when deciding where to advertise the business, and choosing the right media without going broke. Fortunately, over the years the author has defined a few simple guidelines any entrepreneur can use to select the best media for an advertising program. It's...
- White papers 2002-09-02
- Reassess Your Ad Strategy
- Drastically cutting back on advertising efforts will set up a cycle that can put a person out of business. If advertisers suddenly get quiet, it spooks consumers. It's wiser to make other kinds of money-saving adjustments - like changing inventory to better suit the current weather or economic conditions -...
- White papers 2001-11-12
- Finding Ad Inspiration
- A person should study the competition with booming businesses - the ones that have been around for a long time. The person should keep track of what TV programs and radio stations they're on and the location and size of their print ads and outdoor billboards. Whatever they're doing is...
- White papers 2001-09-10
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