BNET Industries
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- US
Dow Jones Description
Cable Television Services
Number of Employees 5,000
Peer Companies
NAICS Code Offices of Other Holding Companies: 551112
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Should CNN and ESPN Be So Excited About Word-of-Mouth?
BNET
- 2009-07-27
To hear many people in marketing tell it, there is no marketing more powerful than word-of-mouth, the phenomenon in which a friend recommends a product or service to a friend. So, with that in mind, It's probably little wonder that some TV networks are trying to capitalize on word-of-mouth as...
FOR 2008, BUSINESS BEATS PLEASURE.(The Upfront)
- 2008-05-12
Byline: ANN MARIE KERWIN The networks are promising a businesslike approach to this year's upfront presentations, so expect more nuts-and-bolts pitches from the likes of ABC, CBS, NBC and Fox. CBS and NBC are promising to point out the many ways marketers can spend...
ESPN wins first round of commercial ratings; Sports networks' viewers stick around for the ads, according to C3 data.(advertising)(Company rankings)
- 2007-10-29
Byline: ANDREW HAMPP Byline: ANDREW HAMPP
Cable Tactic: Skip Ad-Skipping.(Cox Communications, ESPN and Abc Inc. partner to provide on demand video with advertisiements that cannot be fast forwarded)
- 2007-05-14
By Stewart Schley Las Vegas - Thanks to an upcoming trial between Cox Communications, ESPN and ABC, the cable operator's customers in Orange County, Calif., will soon be able to watch key college football games and top series like Grey's Anat...
Symetra teams up with ESPN.(BRANDING)
- 2007-05-01
SYMETRA FINANCIAL launched a nationwide advertising campaign on ESPN Radio on Major League Baseball's Opening Day, April 1. ... SYMETRA FINANCIAL launched a nationwide advertising campaign on ESPN Radio on Major League Baseball's Opening Day, April 1. Several ads will air during all of ESPN Radio's...
Fast Track.(Turner Broadcasting System agrees to pay for trouble caused by its marketing campaign)(DirecTV expansion to go on despite satellite failure)(The Tennis Channel inks deal with ESPN for coverage of Grand Slam)
- 2007-02-05
Staff Turner To Pay Boston for Trouble John Eggerton Company apologizes for guerilla campaign The office of Boston Mayor Thomas Menino confirms that Turner Broadcasting...
Made for TV: Barry's childhood foretold of NBA analyst career
- 2006-11-01
Correction ran 11/3/2006: An item in Wednesday's Sports on TV column referred incorrectly to the circumstances that led to ESPN's airing of a feature about an ad campaign starring LeBron James. ESPN said the piece, shown on SportsCenter last Friday, was planned before Nike purchased ad time to become the...
ESPN, Quigo Reach Exclusive Agreement for Sponsored Link Contextual Advertising on ESPN.com
- 2006-09-07
ESPN.com, the Web's leading online sports destination with an average of more than 17 million fans each month, and Quigo, a leading provider of targeted, pay-for-performance advertising, announced an agreement today that will launch a new approach for ESPN.com sponsored link advertising. The agreement, which will go into effect this...
Market play: Charles Less, ESPN STAR Sports' SVP of Advertising Sales, looks ahead to a year of greater market differentiation as the key to growing the advertising pie.(advertising)
- 2006-07-01
Charles Less, Senior Vice President of Advertising Sales, ESPN STAR Sports, figures that he has had a good year. In FY2005/2006, the network has seen a year-on-year increase of 13% in advertising revenue. In the coming year, Less is aiming for more Charles Less,...
Transit TV Continues to Penetrate the Hispanic-American Market Through Key Transactions; American Latino Added to Programming Mix; ESPN Deportes Signs Advertising Deal
- 2006-06-05
LOS ANGELES -- Transit TV, the largest transit broadcast network across North America, announced today further deals with Hispanic focused outlets including American Latino TV and ESPN Deportes.
Glass Door
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