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BNET Business Dictionary
- Advertisement
- a public announcement by a company in a newspaper, on television or radio, or over the Internet, intended to attract buyers for a product or...
- Advertisement definition on BNET »
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- West Palm Beach, Fla., Bank Courts Its Rivals' Disgruntled Customers.
- By Antonio Fins, South Florida Sun-Sentinel Knight Ridder/Tribune Business News Jul. 17--The First Union-Wachovia merger is not a done deal, but that's not stopping a small West Palm Beach institution from attempting to cash in on dissatisfaction with major bank mergers. ...
- Research articles 2001-07-17
- First Union Doubles Ad Budget, Begins Brand Campaign.(Originated from The Charlotte Observer, N.C.)
- Feb. 27--First Union today kicks off its first-ever image-building campaign in television ads, which describe the Charlotte bank as the "first union" between a banker and a broker. Feb. 27--First Union today kicks off its first-ever image-building campaign in television ads,...
- Research articles 1997-02-27
- Veteran of Wine Cooler Wars to Make First Union Ads for East Coast Market.(Originated from The Charlotte Observer, N.C.)
- Jun. 27--First Union said Wednesday it's handing its advertising business to Hal Riney & Partners, the agency that gave the world Bartles and Jaymes wine coolers and won kudos for its Saturn automobile ads. Jun. 27--First Union said Wednesday it's handing its advertising business to...
- Research articles 1996-06-27
- Rebranding: Wachovia debuts effort after First Union merger; Brokerage arm gets first ads; local ads for name-change follow.
- Wachovia Corp. will break a campaign this month to introduce its post-merger identity. Wachovia Corp. will break a campaign this month to introduce its post-merger identity.
- Research articles 2002-07-15
- Wachovia, First Union Ads Explain Proposed Merger, Reassure Customers.
- By Jane Seccombe, Winston-Salem Journal, N.C. Knight Ridder/Tribune Business News By Jane Seccombe, Winston-Salem Journal, N.C. Knight Ridder/Tribune Business News
- Research articles 2001-04-24
- First Union, SunTrust Vie for Wachovia Bank Via Ad Blitz.
- By Donna De Marco, The Washington Times Knight Ridder/Tribune Business News By Donna De Marco, The Washington Times Knight Ridder/Tribune Business News
- Research articles 2001-07-27
- 'C' Comes Before 'D'.(advertising campaign created by Becker Multimedia for First Union)(Brief Article)
- This was supposed to be the year that DVD-ROM came into its own in corporate communications, and there is anecdotal information to support the claims that this is at least beginning to happen. Ironically, one of the hurdles DVD must overcome is the s This was...
- Research articles 2000-04-01
- First Union Hopes Image Ads on Television Will Earn High Interest.(Originated from The Charlotte Observer, N.C.)
- Mar. 7--It sounds simple: Create a campaign that connects smart, straightforward financial solutions in the customer's best interest with First Union. But the campaign took a lot of work even settling on that brand identity. Mar. 7--It sounds simple: Create a...
- Research articles 1997-03-07
- First Union Launches Ad Campaign to Lure NationsBank, Barnett Customers.
- By Barry Flynn, The Orlando Sentinel, Fla. Knight Ridder/Tribune Business News By Barry Flynn, The Orlando Sentinel, Fla. Knight Ridder/Tribune Business News
- Research articles 1998-01-27
Additional Resources
- On this day
- December 19,1958 HUDDERSFIELD Co-op was advertising a "better-than-ever" toy fair at its central store in Buxton Road, with free rides on Santa's roundabout. 1851: Painter Joseph Turner died in his Chelsea house under the assumed name of Admiral Booth. 1863: Frederick Walton of London...
- Articles 2008-12-19
- Newcomer, two incumbents win low-key New Haven race
- UNION CITY -- In contrast to other political contests where candidates shelled out tens of thousands of dollars marketing themselves, this year's New Haven school board race was defined more by the lack of fundraising and advertising. The winners -- Kevin Harper, Michelle Matthews and Jonas Dino...
- Articles 2008-11-05
- Arbitron Confirms 'Currency' Status of New PPM Radio Audience Estimates as the Basis for Buy/Sell Transactions in New PPM Markets
- NEW YORK, Oct. 7 /PRNewswire-FirstCall/ -- Arbitron Inc. today confirmed the use of Portable People MeterTM radio audience estimates as the basis for buy/sell transactions of radio commercial time among subscribing stations, agencies and advertisers. The Company also stated that the September 2008 PPMTM survey month...
- Articles 2008-10-07
- Market To Your Members' Passions Not To Your CU's Promotions
- The traditional model for marketing is not as effective today, forcing credit unions to develop "member-centric" methods of generating account growth. That is the message from one analyst who is calling on credit unions to dump the traditional product-centric method of marketing-building an advertising campaign around a CD...
- Articles 2008-09-01
- Western Union® Selects Publicis Hong Kong as First-Ever Global Agency of Record
- Worldwide Brand Launch Planned for Late 2008 ENGLEWOOD, Colo. & HONG KONG -- The Western Union Company (NYSE: WU) announced today that it has selected Publicis Hong Kong as its first-ever global advertising agency of record to launch a brand campaign later this year. Publicis Hong...
- Articles 2008-08-19
- Clickable Completes $14.5 Million Series B Funding
- Innovative Online Advertising Startup Attracts Investment from Renowned Venture Capital Firms: Founders Fund, Union Square Ventures and FirstMark Capital NEW YORK -- Clickable (www.Clickable.com), the online solution that makes search advertising simple, instant and profitable, today announced completion of its Series B round of investment. The $14.5 million...
- Articles 2008-07-30
- SELCO Breaks Out By Giving Members A Break In TV Ads
- And the Big Break goes to...SELCO Community CU, which managed to break out of the crowd of financial services advertising with its “Your Big Break” contest that allowed the CU’s members to vie for the opportunity to produce the credit union’s next ad campaign. SELCO members Marshall and...
- Articles 2008-07-21
- U.S. First Credit Union Chooses Gumas Advertising as Agency of Record
- SAN FRANCISCO & SAN MATEO, Calif. -- Award-winning Gumas Advertising of San Francisco was named agency of record for U.S. First Credit Union of San Mateo. Gumas will handle all marketing and advertising duties including traditional and interactive media. USFCU got its start in 1937 as...
- Articles 2008-07-15
- MEDIA
- PRINT, BROADCAST, ONLINE, ADVERTISING, MARKETING 6 month secondment for Sky Arts channel director John Cassy to 'The Wall Street Journal' to develop the paper's online video strategy 13% year-on-year drop in ad revenue expected by ITV1, the bellwether...
- Articles 2008-07-13
- Pennsylvania Credit Union Association Is Big Winner In Pro & Blockbuster Awards
- CUNA has named the winners of its 2008 Pro & Blockbuster Awards for excellence in public relations, marketing, and advertising by state leagues and league service corporations. The Best of Show Pro Award went to the Pennsylvania Credit Union Association for its “Credit Union Better Choice” program, while...
- Articles 2008-07-07
- EU may force car makers to reveal emissions in adverts
- The European Union is preparing to introduce tough new rules on car advertising, forcing manufacturers to include conspicuous and easily understood information about petrol consumption and emissions. The new line follows the EU's decision to exert ever-greater control on the way that tobacco, alcohol and food products...
- Articles 2008-05-17
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