BNET Industries
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Dow Jones Description
On October 1, 2005, Procter & Gamble finalized its purchase of The Gillette Company. The company was based in Boston, Massachusetts and was a leading global supplier of products under various brands.
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Peer Companies
NAICS Code Electric Housewares and Household Fan Manufacturing: 335211
News & Analysis
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The Tiger Woods Sponsor Deathwatch: AT&T, Gillette, Accenture Waver; Nike Digs in Heels
Tiger Woods' sponsors were in disarray last week as they scrambled to gauge just how damaging -- and how long -- the scandal was going to go on. With the alleged mistress count rising to 16, and allegations that he spent $60,000 on prostitutes, AT&T, Accenture and Gillette all canceled...
Tiger Woods Cursed by BBDO's Gillette Ad?
Has BBDO cursed Tiger Woods, Thierry Henry and Roger Federer by using them in its ads for Gillette? That's the argument made by The London Times. Woods' life has become a punchline following his adulterous-sex-car-crash-golfclub scandal. Henry is Public Enemy No. 1 in Ireland...
Four Successful Products Launched During Downturns
It s easy to forget, but many products that we now remember as stunning successes were actually launched during economic downturns. Here are four examples of companies that saw market opportunity where others failed to look and went on to launch superior products with the understanding that good ideas never...
Pepsi, Looking for Economies, Splits With the Expensive David Beckham
David Beckham has split with Pepsi, a brand with whom the soccer player has had an advertising contract for 10 years, according to Ad Age. The report doesn't cite a reason for the split but offers this piece of background: It's worth noting that he's among the most expensive...
Gillette to launch new ad in AP.
Jan. 19--HYDERABAD, India -- Gillette India is planning to launch a new advertising campaign in Andhra Pradesh soon. It has also introduced some special price offers on Gillette Vector Plus and cartridge packs in the state. "Shaving blade market Jan. 19--HYDERABAD, India -- Gillette India is...
Bad ads, big sales: how fusion went nuclear; Gillette launch defies convention, but it says razor rules are different.(News)
Byline: JACK NEFF Byline: JACK NEFF
Gillette Fusion™ Advertising Debuts During Super Bowl XL; Super Bowl Sunday and Gillette Fusion: The Best a Man Can Get
BOSTON -- Gillette today announced that the advertising campaign introducing Gillette Fusion and Gillette Fusion PowerTM, the revolutionary new wet shaving systems for men, will debut during Super Bowl XL, the most watched sporting event of the year.
Energizer Holdings, Inc. Announces Federal Judge's Ruling Clarifying Preliminary Injunction Prohibiting Gillette From Making False Advertising Claims for Its Mach 3 Power Razor.
ST. LOUIS, June 22 /PRNewswire/ -- Energizer Holdings, Inc. (NYSE: ENR), today announced that Judge Janet C. Hall of the United States District Court, District of Connecticut, denied Gillette's motion for clarification to limit the applicabilit ST. LOUIS, June 22...
Gillette changes ads following ruling.(The Week)
Gillette Co.'s M3Power vibrating razor doesn't really make men's hair stand up straight, a U.S. District Court in Connecticut ruled June 1. That decision could put a scare into the company and its prospective new owners, Procter & Gamble Co. Gillette Co.'s M3Power vibrating...
Gillette's ad gets the cut.
Jun 05, 2005 (The Australian - ABIX via COMTEX) Jun 05, 2005 (The Australian - ABIX via COMTEX)
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