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- Advertisement
- a public announcement by a company in a newspaper, on television or radio, or over the Internet, intended to attract buyers for a product or service
- Advertisement definition on BNET »
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- Activision, Nielsen and Massive Present State of In-Game Advertising Session at Advertising Week 2007
- Session Details Why Video Games are the Advertising World's New Medium of Choice for Reaching Elusive 13-34 Year Old Males
- Research articles 2007-09-28
- Left Behind Games Launches New In-Game Advertising Program With Dell and Jeep Leading the Way
- Left Behind Games Inc. (OTCBB: LFBG) and Double Fusion Inc., a leading advertising technology provider, have executed a new amendment which provides Left Behind Games the opportunity to develop its own sales force to offer advertising in their PC games. Currently, Dell, Jeep, game retailers and public service announcements...
- Research articles 2007-05-31
- Microsoft's In-Game Advertising Unit Stands Up For Itself
- It’s been a difficult year for Massive, the in-game ad company that Microsoft (NSDQ: MSFT) purchased for between $200 and $400 million in 2006: The unit was disproportionately hard-hit in Microsoft’s recent layoffs (28 percent of Massive’s staff was let go)—and we had heard that Microsoft was shopping the...
- External links 2009-10-05
- In-Game Advertising Moves to Playstation 3, But What Works?
- Sony announced today that they'll open up the Playstation 3 for in-game advertising. From the AdWeek article: Sony is opening up its PlayStation 3 platform to allow brands to advertise on the medium. The deal could be worth $100 million over three years to Sony Computer Entertainment America, Foster...
- Blog posts 2008-06-05
- IGA Scores More In-Game Advertising for Sims 3
- Selling virtual space in video games has been a dream for years now, even if sometimes the reaction from gamers themselves is less than stellar. But agency IGA seems to have cracked the code, scoring two deals within the last two weeks during a time when many agencies are worried...
- Blog posts 2008-10-07
- Obama Using In-Game Advertising
- In another sign that in-game advertising has come of age, the Obama campaign has placed ads urging early voting inside the video game Burnout Paradise. The game, a popular racing title for the XBox 360, has been featuring billboards for the Democratic nominee while players race each other online. ...
- Blog posts 2008-10-14
- 28% of Microsoft's Massive In-Game Ad Unit Laid Off
- Game news website Gamasutra reported that as part of Microsoft's effort to lay off 5,000 employees, 28 percent of staff at its Massive in-game advertising unit have been given the boot. You have to do a little math to figure out how many, exactly, have been let...
- Blog posts 2009-05-07
- IGA Worldwide and Atari Rev Up In-game Advertising; Photorealistic Test Drive® Unlimited joins IGA's Radial network
- NEW YORK -- IGA Worldwide, the leading independent in-game advertising company has secured Atari, Inc.'s (Nasdaq: ATAR) next major PC game release, Test DriveR Unlimited, for its in-game advertising network.
- Research articles 2006-05-15
- Macrovision and Double Fusion Partner to Offer In-Game Advertising
- SAN FRANCISCO -- The Trymedia Games division of MacrovisionR Corporation (Nasdaq:MVSN) and Double Fusion, a leading provider of in-game advertising technology and marketing solutions, today announced that they have come together to launch a new in-game advertising offering via the Trymedia Network of online portals, ISPs and e-commerce sites.
- Research articles 2006-06-09
Additional Resources
- Planning an Advertising and Communications Campaign
- Any communications campaign must have clear, measurable objectives. This is true whether the campaign is designed to communicate product benefits or to support an event. In order to achieve these objectives, a campaign requires careful planning. There are eight main stages to consider, from defining the target market to setting...
- Articles 2007-02-15
- Interactive; Turbocharged VW, easy-to-use site of metmuseum.org, animation of DiscoveryHealth win praise.(Advertising Age Best)(Brief Article)
- In the beginning there was the static banner ad. But interactive advertising has evolved. Recently, there has been the animated banner and the rich media advertisement. In the beginning there was the static banner ad. But interactive advertising has evolved. Recently, there has been...
- Research articles 2000-05-29
- Progress in Internet advertising standards.
- At Procter & Gamble-organised conference on Internet advertising attended by selected US companies last month, it was agreed to draft standards for measuring on-line advertising audiences by November 1998, to establish a set of advertisement types that World Wide Web sites will accept, also by November...
- Research articles 1998-09-01
- Darby & Darby â??Shoots Downâ?? Preliminary Injunction in False Advertising Case
- SANTA ANA, Calif. -- A district court in Santa Ana, California denied a motion for preliminary injunction earlier this week in Surefire, LLC v. Advanced Armament Corp., Case No....
- Research articles 2009-04-21
- Pennsylvania Attorney General Corbett Announces Multi-Million Dollar Lawsuit Against R.J. Reynolds Tobacco Company for Violating Cartoon Advertising Ban
- To: STATE EDITORSContact: Nils Hagen-Frederiksen, deputy press secretary of Pennsylvania Office of Attorney General, +1-717-787-5211, Cell +1- 717-319-2252, nhf@attorneygeneral.gov HARRISBURG, Pa.,Dec. 4/PRNewswire-USNewswire/ --Attorney General Tom Corbett today announced that Pennsylvania, along with several other states, have filed a series of multi-million dollar lawsuits against R.J. Reynolds Tobacco Company for violating...
- Research articles 2007-12-04
- Staples Celebrates the Entrepreneur in New Advertising Spot; Speaks Directly to SOHO Market
- WESTBOROUGH, Mass.--BUSINESS WIRE--Feb. 8, 1999--Staples Inc. today begins rotation of a new television advertisement celebrating one of the company's most unique and growing customer populations: the entrepreneur. Called "Wingtip," the 30-second spot was created by Cliff Freeman and Partners of New York City, and will air the weeks of February...
- Research articles 1999-02-08
- Extreme Machine Awards program.(Special Advertising Section: Extreme Machines)(Advertisement)
- Each year, engineers from all over the country and in a variety of industries design new equipment and machines that demonstrate creative application of leading-edge automation technologies. This year we are pleased to announce that Rockwell Automa Each year, engineers from all over the...
- Research articles 2004-10-11
- Dupont Corian[R]; Dupont Corian[R]: brand leader in versatility and design. (Special Advertising Supplement: 2002 Brand Leader Countertop Material (Solid)).(advertisement)
- DuPont Conan[R], which pioneered solid surfacing more than 30 years ago, continues to be a leader in the industry today. Home builders rely on Conan[R], a brand that consumers know and trust, for keeping up with current design trends. Corian[R] sol DuPont Conan[R], which...
- Research articles 2002-09-01
- Acacia Technologies Licenses Pop-Up and Interstitial Advertisement Technology to Move Inc
- NEWPORT BEACH, Calif. -- Acacia Research Corporation (Nasdaq:ACTG)(Nasdaq:CBMX) announced today that InternetAd Systems, LLC, a wholly owned subsidiary that is part of the Acacia Technologies Group, a leader in technology licensing, has entered into a settlement and license Agreement with Move, Inc. (formerly Homestore, Inc.), covering a portfolio of patents...
- Research articles 2007-05-22
- American Greetings teeing off with online advertising venture; deal links with GolfWeb.
- In its quest to find the best way to sell cards and gifts over the Internet, American Greetings Corp. is experimenting with how it advertises online. For sponsoring a contest by GolfWeb, a golf news site on the Internet, American Greetings will be billed based on...
- Research articles 1997-02-10
- Sandhills: golf isn't region's only treasure.(Special Advertising Section: Regional Focus)(Advertisement)
- About 1.1 million tourists make pilgrimages each year to the Sandhills region of North Carolina. Many are coming to Pinehurst, mostly for the worldclass golf courses there and in neighboring Southern Pines and Aberdeen. But while golf gets them to the Sandhills, the region southeast of...
- Research articles 2004-05-01
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