<?xml version="1.0" encoding="iso-8859-1" ?>
<rss version="2.0" xmlns:s="http://resources.bnet.com/">
<channel>
	<title><![CDATA[advertisement and in-game advertising Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/advertisement+and+in-game+advertising.html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to advertisement and in-game advertising]]></description>
	<s:counts start="0" returned="9" found="9" />
	<language>en-us</language>
	<item>
		<title><![CDATA[Microsoft's In-Game Advertising Unit Stands Up For Itself]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-microsofts-in-game-advertising-unit-stands-up-for-itself%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ It&#8217;s been a difficult year for Massive, the in-game ad company that Microsoft (NSDQ: MSFT) purchased for between $200 and $400 million in 2006: The unit was disproportionately hard-hit in Microsoft&#8217;s recent layoffs (28 percent of Massive&#8217;s staff was let go)&#8212;and we had heard that Microsoft was shopping the...]]></description>
		<s:doctype><![CDATA[External links]]></s:doctype>
		<pubDate>Mon, 05 Oct 2009 18:50:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/in-game+advertising.html"><![CDATA[In-game Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/microsoft+corp..html"><![CDATA[Microsoft Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
		<category domain="http://resources.bnet.com/topic/advertising.html"><![CDATA[Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/entertainment.html"><![CDATA[Entertainment]]></category>
		<category domain="http://resources.bnet.com/topic/gaming.html"><![CDATA[Gaming]]></category>
		<category domain="http://resources.bnet.com/topic/companies.html"><![CDATA[Companies]]></category>
		<category domain="http://resources.bnet.com/topic/microsoft.html"><![CDATA[Microsoft]]></category>
		<category domain="http://resources.bnet.com/topic/joseph+tartakoff.html"><![CDATA[Joseph Tartakoff]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">MSFT</category>
		<category domain="tickers">MSFT</category>
	</item>
	<item>
		<title><![CDATA[28% of Microsoft's Massive In-Game Ad Unit Laid Off]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/10002003/28-of-microsofts-massive-in-game-ad-unit-laid-off/]]></link>
		<description><![CDATA[Game news website Gamasutra reported that as part of Microsoft's effort to lay off 5,000 employees, 28 percent of staff at its Massive in-game advertising unit have been given the boot.    You have to do a little math to figure out how many, exactly, have been let...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 07 May 2009 11:04:13 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/layoff.html"><![CDATA[Layoff]]></category>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/in-game+advertising.html"><![CDATA[In-game Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/microsoft+corp..html"><![CDATA[Microsoft Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">MSFT</category>
		<category domain="tickers">MSFT</category>
	</item>
	<item>
		<title><![CDATA[Obama Using In-Game Advertising]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/1000262/obama-using-in-game-advertising/]]></link>
		<description><![CDATA[In another sign that in-game advertising has come of age, the Obama campaign has placed ads urging early voting inside the video game Burnout Paradise. The game, a popular racing title for the XBox 360, has been featuring billboards for the Democratic nominee while players race each other online. ...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 14 Oct 2008 00:16:06 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/in-game+advertising.html"><![CDATA[In-game Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/electronic+arts+inc..html"><![CDATA[Electronic Arts Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/microsoft+xbox.html"><![CDATA[Microsoft Xbox]]></category>
		<category domain="http://resources.bnet.com/topic/gamer.html"><![CDATA[Gamer]]></category>
		<category domain="http://resources.bnet.com/topic/obama.html"><![CDATA[Obama]]></category>
		<category domain="http://resources.bnet.com/topic/games.html"><![CDATA[Games]]></category>
		<category domain="http://resources.bnet.com/topic/game+players.html"><![CDATA[Game Players]]></category>
		<category domain="http://resources.bnet.com/topic/personal+technology.html"><![CDATA[Personal Technology]]></category>
		<category domain="http://resources.bnet.com/topic/consumer+electronics.html"><![CDATA[Consumer Electronics]]></category>
		<category domain="http://resources.bnet.com/topic/jake+swearingen.html"><![CDATA[Jake Swearingen]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">ERTS</category>
		<category domain="tickers">ERTS</category>
	</item>
	<item>
		<title><![CDATA[IGA Scores More In-Game Advertising for Sims 3]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/1000252/iga-scores-more-in-game-advertising-for-sims-3/]]></link>
		<description><![CDATA[Selling virtual space in video games has been a dream for years now, even if sometimes the reaction from gamers themselves is less than stellar. But agency IGA seems to have cracked the code, scoring two deals within the last two weeks during a time when many agencies are worried...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 07 Oct 2008 15:57:29 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/billboard.html"><![CDATA[Billboard]]></category>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/in-game+advertising.html"><![CDATA[In-game Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/sims+2.html"><![CDATA[Sims 2]]></category>
		<category domain="http://resources.bnet.com/topic/games.html"><![CDATA[Games]]></category>
		<category domain="http://resources.bnet.com/topic/personal+technology.html"><![CDATA[Personal Technology]]></category>
		<category domain="http://resources.bnet.com/topic/jake+swearingen.html"><![CDATA[Jake Swearingen]]></category>
	</item>
	<item>
		<title><![CDATA[In-Game Advertising Moves to Playstation 3, But What Works?]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/100096/in-game-advertising-moves-to-playstation-3-but-what-works/]]></link>
		<description><![CDATA[Sony announced today that they'll open up the Playstation 3 for in-game advertising.Ã‚Â  From the AdWeek article:  Sony is opening up its PlayStation 3 platform to allow brands to advertise on the medium. The deal could be worth $100 million over three years to Sony Computer Entertainment America, Foster...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 05 Jun 2008 19:09:08 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/in-game+advertising.html"><![CDATA[In-game Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/electronic+arts+inc..html"><![CDATA[Electronic Arts Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/sony+playstation+3.html"><![CDATA[Sony PlayStation 3]]></category>
		<category domain="http://resources.bnet.com/topic/sony+playstation.html"><![CDATA[Sony Playstation]]></category>
		<category domain="http://resources.bnet.com/topic/games.html"><![CDATA[Games]]></category>
		<category domain="http://resources.bnet.com/topic/personal+technology.html"><![CDATA[Personal Technology]]></category>
		<category domain="http://resources.bnet.com/topic/jake+swearingen.html"><![CDATA[Jake Swearingen]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">ERTS</category>
		<category domain="tickers">ERTS</category>
	</item>
	<item>
		<title><![CDATA[Activision, Nielsen and Massive Present State of In-Game Advertising Session at Advertising Week 2007]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2007_Sept_28/ai_n20526039]]></link>
		<description><![CDATA[Session Details Why Video Games are the Advertising World's New Medium of Choice for Reaching Elusive 13-34 Year Old Males]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Fri, 28 Sep 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/activision+inc..html"><![CDATA[Activision Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/in-game+advertising.html"><![CDATA[in-game advertising]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">ATVI</category>
		<category domain="tickers">ATVI</category>
	</item>
	<item>
		<title><![CDATA[Left Behind Games Launches New In-Game Advertising Program With Dell and Jeep Leading the Way]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_pwwi/is_200705/ai_n19196930]]></link>
		<description><![CDATA[Left Behind Games  Inc. (OTCBB: LFBG) and Double Fusion Inc., a leading advertising technology provider, have executed a new amendment which provides Left Behind Games the opportunity to develop its own sales force to offer advertising in their PC games. Currently, Dell, Jeep, game retailers and public service announcements...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 31 May 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/dell+computer+corp..html"><![CDATA[Dell Computer Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/game.html"><![CDATA[game]]></category>
		<category domain="http://resources.bnet.com/topic/in-game+advertising.html"><![CDATA[in-game advertising]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">DELL</category>
		<category domain="tickers">DELL</category>
	</item>
	<item>
		<title><![CDATA[Macrovision and Double Fusion Partner to Offer In-Game Advertising]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2006_June_9/ai_n26891974]]></link>
		<description><![CDATA[SAN FRANCISCO -- The Trymedia Games division of MacrovisionR Corporation (Nasdaq:MVSN) and Double Fusion, a leading provider of in-game advertising technology and marketing solutions, today announced that they have come together to launch a new in-game advertising offering via the Trymedia Network of online portals, ISPs and e-commerce sites.]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Fri, 09 Jun 2006 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/in-game+advertising.html"><![CDATA[in-game advertising]]></category>
		<category domain="http://resources.bnet.com/topic/macrovision+corp..html"><![CDATA[Macrovision Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">MVSN</category>
		<category domain="tickers">MVSN</category>
	</item>
	<item>
		<title><![CDATA[IGA Worldwide and Atari Rev Up In-game Advertising; Photorealistic Test Drive® Unlimited joins IGA's Radial network]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2006_May_15/ai_n16361514]]></link>
		<description><![CDATA[NEW YORK -- IGA Worldwide, the leading independent in-game advertising company has secured Atari, Inc.'s (Nasdaq: ATAR) next major PC game release, Test DriveR Unlimited, for its in-game advertising network.]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 15 May 2006 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/in-game+advertising.html"><![CDATA[in-game advertising]]></category>
		<category domain="http://resources.bnet.com/topic/network.html"><![CDATA[network]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
</channel>
</rss>
