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- a public announcement by a company in a newspaper, on television or radio, or over the Internet, intended to attract buyers for a product or service
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- IAB Internet Advertising Revenue Report Shows First Half of '08 Up 15.2% from Same Period '07
- Second Quarter '08 Increases 12.8% from Same Period in '07 NEW YORK -- The Interactive Advertising Bureau IAB and PricewaterhouseCoopers PwC today released the IAB Internet Advertising Revenue Report covering the first six months and the second quarter of 2008. Internet advertising revenues (U.S.) for the first six months...
- Research articles 2008-10-07
- Traffic Dude Joins IAB as First General Member Adult Ad Agency
- PUEBLO, Colo. -- Traffic Dude is pleased to announce that it has been accepted for general membership with the Interactive Advertising Bureau. According to Scott Rabinowitz, Traffic Dude Co-Founder, "We are pleased to be the first pure play adult focused interactive media agency to be accepted for membership by...
- Research articles 2008-10-07
- IAB Announces 55 MIXX Awards Winners across 18 Categories
- Best in Show Awarded to TEQUILA| and Nissan for "Rogue Launch"-- Adobe, BMW among Marketers Receiving Multiple Honors NEW YORK -- The Interactive Advertising Bureau IAB closed this year's highly successful MIXX Conference and Expo with the presentation tonight of the fourth annual MIXX Awards. The MIXX Awards are...
- Research articles 2008-09-24
- The IAB Issues Ad Campaign Measurement Process Guidelines
- New Roadmap for Process Improvement and Discrepancy Reduction in Interactive Advertising NEW YORK -- The Interactive Advertising Bureau IAB today announced the release of "Ad Campaign Measurement Process Guidelines," at its annual MIXX Conference & Expo in New York. The guidelines address the process of a publisher's or advertising...
- Research articles 2008-09-22
- Forbes.com is the First Business or Financial News Web Site to Receive MRC Ad Measurement Certification
- Media Rating Council Accreditation Granted for Compliance with MRC and IAB Standards NEW YORK -- Forbes.com (www.forbes.com), home page for the world's business leaders, is the first business or financial Web site to complete the auditing process and receive ad measurement accreditation by the Media Rating Council MRC, it...
- Research articles 2008-09-22
- MIXX 2008 Attracts Influential Lineup of Speakers, to Explore Transformation of the Media Industry
- Chrysler CMO Deborah Meyer, CBS CEO Les Moonves, Author Clay Shirky Join Roster of Notable Speakers; Set to Investigate Theme of "Invention & Reinvention" as Key to Harnessing the Digital Revolution NEW YORK -- The Interactive Advertising Bureau IAB today announced the full lineup of participants in this year's...
- Research articles 2008-08-20
- Break Media and Panache Research Findings Show IAB Standard Video Ad Formats Effectively Engage Consumers
- Industry-First Research Provides Valuable Step for Supporting Online Video Advertising LOS ANGELES -- Break Media, the Internet's premier entertainment community for men, and Panache, the video advertising delivery-platform leader, today announced key findings from joint research which tested the effectiveness of four popular in-stream video advertising standard formats established...
- Research articles 2008-08-18
- IAB Announces The Release of "VAST," a Digital Video Ad Serving Template, for Public Comment
- Improves Efficiencies for Explosive Growth in Digital Video NEW YORK -- To meet the need for standardization in the expanding digital video landscape, the Interactive Advertising Bureau IAB today announced the release of a "Digital Video Ad Serving Template" VAST, designed to standardize communication protocol between video players and...
- Research articles 2008-07-31
- The IAB Issues Ad Campaign Measurement Process Guidelines for Public Comment
- Standardizing Processes to Ensure High Quality in Interactive Ad Campaign Measurement NEW YORK -- The Interactive Advertising Bureau IAB today announced the public comment release of "Ad Campaign Measurement Process Guidelines," a document that addresses the process of a publisher's or advertising agency's use of a third-party ad server...
- Research articles 2008-07-24
- The IAB Launches Revised Ad Unit and Rich Media Creative Guidelines
- Compliant Companies Receive IAB Seal Recognizing Adherence to Accepted Industry Standards NEW YORK -- The Interactive Advertising Bureau IAB today announced the release of Revised Ad Unit and Rich Media Creative Guidelines. By providing the industry with a common minimum set of creative specifications, these revised guidelines help simplify...
- Research articles 2008-07-01
- IAB President Randall Rothenberg to Testify at House Small Business Committee Hearing
- Will Outline How Interactive Advertising Fuels Small Business Growth WASHINGTON -- Randall Rothenberg, President and CEO of the Interactive Advertising Bureau IAB, will testify as an expert witness today about the critical role that Internet advertising plays for small businesses in the U.S. economy during the U.S. House of...
- Research articles 2008-06-25
- David J. Moore, Chairman and CEO, 24/7 Real Media, Inc. Elected Vice Chair of IAB
- IAB Also Elects Six New Directors to Its Board and Appoints New Members to Its Executive Committee NEW YORK -- The Interactive Advertising Bureau IAB today announced that its Board of Directors has elected David J. Moore as Vice Chair. In addition, others elected to the Board were Lynda...
- Research articles 2008-06-18
- Internet Advertising Revenues up 18.2% YOY, $5.8 Billion for Q1 '08, Second Highest Quarter Ever
- Online Advertising Remains Vibrant Despite Tough Economic Times NEW YORK -- The Interactive Advertising Bureau IAB today announced that Internet advertising revenues reached $5.8 billion for the first quarter of 2008. The 2008 first quarter revenues are an 18.2 percent increase over the same period in 2007, and represent...
- Research articles 2008-06-17
- Goodmail Systems Executives to Present at Industry-Leading Marketing and Advertising Conferences This Month
- Peter Horan and Jordan Cohen to Lead Sessions at IAB Connect 2008 and DM Days New York MOUNTAIN VIEW, Calif. -- Goodmail Systems[R], creator of CertifiedEmail[TM], the industry's standard trusted class of email, today announced that Chief Executive Officer Peter Horan and Senior Director of Industry Relations Jordan Cohen...
- Research articles 2008-06-11
- MIXX Awards 2008 Open for Entries — Unprecedented Cross-Industry Panel of Judges
- Leading Marketers, Agencies and Publishers to Select Best Interactive Campaigns NEW YORK -- With a transformation in judging procedures it labeled "unprecedented," the Interactive Advertising Bureau IAB today issued a call for entries to its annual MIXX Awards celebrating interactive advertising excellence. The big change this year: The digital...
- Research articles 2008-06-02
- 1020 Placecast Elects Online Advertising Industry Leader Rich LeFurgy To Board Of Directors
- Archer Advisors Principal and Founding Chairman of Interactive Advertising Bureau to Counsel New Media Company on Growth, Product Evolution SAN FRANCISCO -- 1020 Inc., developer and owner of Placecast[TM], the first online media network that targets advertising based on a user's real-time physical location, today announced that online advertising...
- Research articles 2008-05-22
- Internet Advertising Revenues Top $21 Billion in '07, Reaching Record High
- Q4 '07 Revenues Total $5.9 Billion; Unabated Growth Defies Other Economic Trends NEW YORK -- The Interactive Advertising Bureau IAB and PricewaterhouseCoopers LLP PwC today announced that the 2007 Internet Advertising Revenue Report shows Internet advertising revenues in the U.S. continued their upward climb. * For the full...
- Research articles 2008-05-15
- ZEDO, Inc. Applies for BPA Worldwide Interactive Membership
- ZEDO has contracted with BPA Worldwide for certification and accreditation of its ad server system. ZEDO is published by ZEDO, Inc. (San Francisco, CA). BPA Interactive's System Certification Accreditation complies with all Interactive Advertising Bureau IAB guidelines and provides additional systems verification that go above and beyond the IAB...
- Research articles 2008-05-01
- INTERACTIVE BYTES : Online advertising for the Masses
- Our IAB PWC Advertising Expenditure report shows NZ interactive advertising is growing at pace, while most other media channels - according to the ASA - are not. Yet, as we all know, interactive's share of the total ad pie is ludicrously small when you look at the correlation...
- Research articles 2008-05-01
- The Interactive Advertising Bureau Issues Digital Video Ad Format Guidelines for Public Comment
- Continues Its Work To Bring Efficiency and Standardization Online NEW YORK -- In its continuing strategy to enhance marketplace efficiency the Interactive Advertising Bureau IAB today announced the release of a set of Digital Video Ad Format Guidelines. These guidelines and best practices address the most widely used current...
- Research articles 2008-04-03
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