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	<title><![CDATA[advertisement and interactive advertising bureau Resources | BNET]]></title>
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	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to advertisement and interactive advertising bureau]]></description>
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		<title><![CDATA[IAB: Online Ad Spend Slipped 5.4 Percent In Q3; Signs Of Recovery Emerge?But Keep Hope In Check]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-iab-online-ad-spend-slipped-5.4-percent-in-q3-small-signs-of-recovery-e%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ The final numbers for Q3 are in from the Interactive Advertising Bureau and the main takeaway is that things may actually be looking up&#8212;or less worse, depending on your disposition. While online spending was down 5.4 percent to $5.5 billion in Q3, it&#8217;s slightly better than the $5.4 billion...]]></description>
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		<pubDate>Wed, 25 Nov 2009 04:36:44 -0800</pubDate>
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		<category domain="http://resources.bnet.com/topic/david+kaplan.html"><![CDATA[David Kaplan]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">JPM</category>
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		<title><![CDATA[Web group says FTC rules unconstitutional]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fwww.ft.com%2Fcms%2Fs%2F0%2Fb0ef5b6c-b9e4-11de-a747-00144feab49a.html&siteid=23&tag=financialtimes]]></link>
		<description><![CDATA[ The internet's largest advertising group called on the US Federal Trade Commission to withdraw its recently issued guidelines for endorsements in advertising, saying the new rules were unconstitutional and unfairly punish bloggers and users of social media.The Interactive Advertising Bureau said the FTC's "Guidelines Concerning the Use of Endorsements...]]></description>
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		<pubDate>Thu, 15 Oct 2009 20:17:05 -0700</pubDate>
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		<title><![CDATA[JP Morgan: Media Buyers Expect Ad Spend To Rise At Least 5 Percent In H209]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-jp-morgan-media-buyers-expect-ad-spend-to-rise-at-least-5-percent-in-h2%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ While the 5.3 percent decline in online ad spend recorded by the Interactive Advertising Bureau this week served as an unnecessary reminder of how bad things were in the first six months of the year, a survey of media buyers by JP Morgan analyst Imran Khan offers some hope...]]></description>
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		<pubDate>Wed, 07 Oct 2009 12:48:36 -0700</pubDate>
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		<title><![CDATA[Net Now Takes More Ad Spend Than TV In UK]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-net-now-takes-more-ad-spend-than-tv-in-uk%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ Something of a watershed. Online ad spend grew to make up 23.5 percent of all UK ad spend between in the first half of the year, says an IAB UK survey by PwC and WARC. That&#8217;s compared with 21.9 percent taken by TV.The net gobbled 4.6 percent more ad...]]></description>
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		<pubDate>Wed, 30 Sep 2009 07:45:43 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
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		<title><![CDATA[2008 Online Ad Spend Strong, Compared to Everything Except Online Ad Spend]]></title>
		<link><![CDATA[http://industry.bnet.com/media/10001503/2008-online-ad-spending-strong-compared-to-everything-except-online-ad-spending/]]></link>
		<description><![CDATA[The full-year interactive advertising spending numbers are in, and they're up! ... but not by as much as they might have been had Lehman Brothers not folded and brought the entire universe down with it. Here's the topline from the Interactive Advertising Bureau, which hires PricewaterhouseCoopers on a quarterly basis...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 30 Mar 2009 10:21:44 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/revenue.html"><![CDATA[Revenue]]></category>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
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		<category domain="http://resources.bnet.com/topic/catharine+p.+taylor.html"><![CDATA[Catharine P. Taylor]]></category>
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		<title><![CDATA[Newspaper Online Ad Revenues Lag Far Behind Online as a Whole]]></title>
		<link><![CDATA[http://industry.bnet.com/media/10001477/newspaper-online-ad-revenues-lag-far-behind-online-as-a-whole/]]></link>
		<description><![CDATA[OK, we all know the newspaper business is really bad right now, in some cases terminally bad, but just how bad is it? With the release of its fourth quarter 2008 ad revenue numbers yesterday, the Newspaper Advertising Association has quantified it, and it's baaaaaad. Overall ad revenue is down...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Fri, 27 Mar 2009 10:33:14 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/revenue.html"><![CDATA[Revenue]]></category>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/interactive+advertising+bureau.html"><![CDATA[Interactive Advertising Bureau]]></category>
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		<category domain="http://resources.bnet.com/topic/online+advertising.html"><![CDATA[Online Advertising]]></category>
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		<category domain="http://resources.bnet.com/topic/catharine+p.+taylor.html"><![CDATA[Catharine P. Taylor]]></category>
		<category domain="http://resources.bnet.com/topic/catharine+p.+taylor.html"><![CDATA[Catharine P. Taylor]]></category>
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		<title><![CDATA[IAB Internet Advertising Revenue Report Shows First Half of '08 Up 15.2% from Same Period '07]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2008_Oct_7/ai_n29481047]]></link>
		<description><![CDATA[Second Quarter '08 Increases 12.8% from Same Period in '07  NEW YORK -- The Interactive Advertising Bureau IAB and PricewaterhouseCoopers PwC today released the IAB Internet Advertising Revenue Report covering the first six months and the second quarter of 2008. Internet advertising revenues (U.S.) for the first six months...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 07 Oct 2008 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
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		<title><![CDATA[Traffic Dude Joins IAB as First General Member Adult Ad Agency]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2008_Oct_7/ai_n29481637]]></link>
		<description><![CDATA[PUEBLO, Colo. -- Traffic Dude is pleased to announce that it has been accepted for general membership with the Interactive Advertising Bureau.  According to Scott Rabinowitz, Traffic Dude Co-Founder, "We are pleased to be the first pure play adult focused interactive media agency to be accepted for membership by...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 07 Oct 2008 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/interactive+advertising+bureau.html"><![CDATA[Interactive Advertising Bureau]]></category>
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		<title><![CDATA[IAB Announces 55 MIXX Awards Winners across 18 Categories]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2008_Sept_24/ai_n28578421]]></link>
		<description><![CDATA[Best in Show Awarded to TEQUILA| and Nissan for "Rogue Launch"-- Adobe, BMW among Marketers Receiving Multiple Honors  NEW YORK -- The Interactive Advertising Bureau IAB closed this year's highly successful MIXX Conference and Expo with the presentation tonight of the fourth annual MIXX Awards. The MIXX Awards are...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 24 Sep 2008 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
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		<category domain="http://resources.bnet.com/topic/interactive+advertising+bureau.html"><![CDATA[Interactive Advertising Bureau]]></category>
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		<category domain="http://resources.bnet.com/topic/nissan+motor+co.+ltd..html"><![CDATA[Nissan Motor Co. Ltd.]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">NSANY</category>
		<category domain="tickers">NSANY</category>
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		<title><![CDATA[The IAB Issues Ad Campaign Measurement Process Guidelines]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2008_Sept_22/ai_n28573626]]></link>
		<description><![CDATA[New Roadmap for Process Improvement and Discrepancy Reduction in Interactive Advertising  NEW YORK -- The Interactive Advertising Bureau IAB today announced the release of "Ad Campaign Measurement Process Guidelines," at its annual MIXX Conference & Expo in New York. The guidelines address the process of a publisher's or advertising...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 22 Sep 2008 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/interactive+advertising+bureau.html"><![CDATA[Interactive Advertising Bureau]]></category>
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		<title><![CDATA[Forbes.com is the First Business or Financial News Web Site to Receive MRC Ad Measurement Certification]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2008_Sept_22/ai_n28575274]]></link>
		<description><![CDATA[Media Rating Council Accreditation Granted for Compliance with MRC and IAB Standards  NEW YORK -- Forbes.com (www.forbes.com), home page for the world's business leaders, is the first business or financial Web site to complete the auditing process and receive ad measurement accreditation by the Media Rating Council MRC, it...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 22 Sep 2008 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/certification.html"><![CDATA[certification]]></category>
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		<category domain="http://resources.bnet.com/topic/forbes.html"><![CDATA[Forbes]]></category>
		<category domain="http://resources.bnet.com/topic/interactive+advertising+bureau.html"><![CDATA[Interactive Advertising Bureau]]></category>
		<category domain="http://resources.bnet.com/topic/media.html"><![CDATA[Media]]></category>
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		<title><![CDATA[MIXX 2008 Attracts Influential Lineup of Speakers, to Explore Transformation of the Media Industry]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2008_August_20/ai_n28012743]]></link>
		<description><![CDATA[Chrysler CMO Deborah Meyer, CBS CEO Les Moonves, Author Clay Shirky Join Roster of Notable Speakers; Set to Investigate Theme of "Invention & Reinvention" as Key to Harnessing the Digital Revolution  NEW YORK -- The Interactive Advertising Bureau IAB today announced the full lineup of participants in this year's...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 20 Aug 2008 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/interactive+advertising+bureau.html"><![CDATA[Interactive Advertising Bureau]]></category>
		<category domain="http://resources.bnet.com/topic/speaker.html"><![CDATA[speaker]]></category>
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		<title><![CDATA[Break Media and Panache Research Findings Show IAB Standard Video Ad Formats Effectively Engage Consumers]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2008_August_18/ai_n28008306]]></link>
		<description><![CDATA[Industry-First Research Provides Valuable Step for Supporting Online Video Advertising  LOS ANGELES -- Break Media, the Internet's premier entertainment community for men, and Panache, the video advertising delivery-platform leader, today announced key findings from joint research which tested the effectiveness of four popular in-stream video advertising standard formats established...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 18 Aug 2008 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/interactive+advertising+bureau.html"><![CDATA[Interactive Advertising Bureau]]></category>
		<category domain="http://resources.bnet.com/topic/video.html"><![CDATA[video]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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		<title><![CDATA[IAB Announces The Release of "VAST," a Digital Video Ad Serving Template, for Public Comment]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2008_July_31/ai_n27965258]]></link>
		<description><![CDATA[Improves Efficiencies for Explosive Growth in Digital Video  NEW YORK -- To meet the need for standardization in the expanding digital video landscape, the Interactive Advertising Bureau IAB today announced the release of a "Digital Video Ad Serving Template" VAST, designed to standardize communication protocol between video players and...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 31 Jul 2008 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/interactive+advertising+bureau.html"><![CDATA[Interactive Advertising Bureau]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
		<category domain="http://resources.bnet.com/topic/video.html"><![CDATA[video]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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		<title><![CDATA[The IAB Issues Ad Campaign Measurement Process Guidelines for Public Comment]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2008_July_24/ai_n27944780]]></link>
		<description><![CDATA[Standardizing Processes to Ensure High Quality in Interactive Ad Campaign Measurement  NEW YORK -- The Interactive Advertising Bureau IAB today announced the public comment release of "Ad Campaign Measurement Process Guidelines," a document that addresses the process of a publisher's or advertising agency's use of a third-party ad server...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 24 Jul 2008 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/interactive+advertising+bureau.html"><![CDATA[Interactive Advertising Bureau]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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		<title><![CDATA[The IAB Launches Revised Ad Unit and Rich Media Creative Guidelines]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2008_July_1/ai_n27878369]]></link>
		<description><![CDATA[Compliant Companies Receive IAB Seal Recognizing Adherence to Accepted Industry Standards  NEW YORK -- The Interactive Advertising Bureau IAB today announced the release of Revised Ad Unit and Rich Media Creative Guidelines. By providing the industry with a common minimum set of creative specifications, these revised guidelines help simplify...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 01 Jul 2008 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/interactive+advertising+bureau.html"><![CDATA[Interactive Advertising Bureau]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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		<title><![CDATA[IAB President Randall Rothenberg to Testify at House Small Business Committee Hearing]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2008_June_25/ai_n27508259]]></link>
		<description><![CDATA[Will Outline How Interactive Advertising Fuels Small Business Growth  WASHINGTON -- Randall Rothenberg, President and CEO of the Interactive Advertising Bureau IAB, will testify as an expert witness today about the critical role that Internet advertising plays for small businesses in the U.S. economy during the U.S. House of...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 25 Jun 2008 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/interactive+advertising+bureau.html"><![CDATA[Interactive Advertising Bureau]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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		<title><![CDATA[David J. Moore, Chairman and CEO, 24/7 Real Media, Inc. Elected Vice Chair of IAB]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2008_June_18/ai_n27502501]]></link>
		<description><![CDATA[IAB Also Elects Six New Directors to Its Board and Appoints New Members to Its Executive Committee  NEW YORK -- The Interactive Advertising Bureau IAB today announced that its Board of Directors has elected David J. Moore as Vice Chair. In addition, others elected to the Board were Lynda...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 18 Jun 2008 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/24%252f7+real+media+inc..html"><![CDATA[24/7 Real Media Inc.]]></category>
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		<title><![CDATA[Internet Advertising Revenues up 18.2% YOY, $5.8 Billion for Q1 '08, Second Highest Quarter Ever]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2008_June_17/ai_n27502907]]></link>
		<description><![CDATA[Online Advertising Remains Vibrant Despite Tough Economic Times  NEW YORK -- The Interactive Advertising Bureau IAB today announced that Internet advertising revenues reached $5.8 billion for the first quarter of 2008. The 2008 first quarter revenues are an 18.2 percent increase over the same period in 2007, and represent...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 17 Jun 2008 23:59:59 -0700</pubDate>
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		<title><![CDATA[Goodmail Systems Executives to Present at Industry-Leading Marketing and Advertising Conferences This Month]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2008_June_11/ai_n25494881]]></link>
		<description><![CDATA[Peter Horan and Jordan Cohen to Lead Sessions at IAB Connect 2008 and DM Days New York  MOUNTAIN VIEW, Calif. -- Goodmail Systems[R], creator of CertifiedEmail[TM], the industry's standard trusted class of email, today announced that Chief Executive Officer Peter Horan and Senior Director of Industry Relations Jordan Cohen...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 11 Jun 2008 23:59:59 -0700</pubDate>
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