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- Advertisement
- a public announcement by a company in a newspaper, on television or radio, or over the Internet, intended to attract buyers for a product or service
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- Channel 4 heads closer to the edge
- How much do you hate Big Brother? A lot perhaps; but enough to welcome the demise of Channel 4? This is a real possibility: an Ofcom report due in a few days time will detail just how precarious Channel 4's finances are becoming. While the report's contents are still unknown,...
- Research articles 2007-03-31
- 2006 in journalism: advertising's hard times
- MOST of the important things that happened in media in 2006 were linked to the horrendous advertising market and the digital future's coming of age. Channel 3 companies SMG and ITV might have tottered on with dismal programmes and poor digital strategies for years, but they were both...
- Research articles 2006-12-31
- Time Warner Pops ITV Spots in NYC.(Brief article)
- By Steve Donohue and Todd Spangler New York-- Time Warner Cable is delivering interactive ads in the nation's No. 1 TV market, with the launch of its "active advertising" platform here last week. The operator, which...
- Research articles 2006-11-20
- COI champions use of Zip TV interactive ads
- COI Communications is urging more broadcasting sales houses to sign up to the Zip Television interactive advertising channel which launched last month. But the government agency said it wouldn't join fellow Zip consortium member Honda in refusing to run its iTV campaigns through any channel other than Zip....
- Research articles 2004-08-19
- Can Zip give a new lease of life to boring buttons? Interactive TV is widely available, but hasn't captured viewers' imaginations. A new channel is determined to harness its true potential
- Have you pressed the red button recently? If so, was it for a programme or an advertisement? And was it worth the effort? Interactive television iTV is at something of a crossroads. Half the population now have access to it, and the BBC says about half of those use its...
- Research articles 2004-07-22
- Zip TV dispute cuts launch audience for Honda i-ads: competition came to the iTV ad market last week when Honda screened its first commercial via Zip TV. But a row over sales house contracts means only Channel 4 is showing the campaign
- When Honda's latest interactive TV ad went live last week on Channel 4 it was a momentous occasion for Andrew Howells and Donna Barradale, founders of Zip Television. Honda is a big name in advertising and in the comparatively small world of iTV advertising it's even bigger, having...
- Research articles 2004-07-15
- Zip TV goes live with Honda ads but rivals stay with Sky
- Zip Television, the interactive TV ad channel, finally went live this week with its first campaign for Honda, as rival car makers BMW and Mercedes launched their debut iTV ads with Sky. The Zip launch, which was set back last Friday by last-minute contractual wranglings, finally happened on...
- Research articles 2004-07-08
- Honda ad row tarnishes launch of Zip Television
- Honda is at loggerheads with ITV, Sky and Flextech/UK TV over interactive TV advertising, in a row which threatens to embroil other big brands and escalate into a full-scale stand-off costing media sales houses millions of pounds. A war of words has erupted over the launch of Zip...
- Research articles 2004-07-01
- Thailand's BEC World Expects to Match TV Industry's Growth Rate.
- By Bamrung Amnatcharoenrit, Bangkok Post, Thailand Knight Ridder/Tribune Business News Feb. 25--BEC World Plc, the operator of television Channel 3, has not been making headlines with dramatic programming changes like some rival free TV stations, but it remains confident that it can...
- Research articles 2004-02-25
- The learning curve: a panel of iTV industry figures share their thoughts with NMA on lessons the sector has learned and the financial and creative challenges it still faces
- Nigel Walley: The main lesson from the last five years is that the things that work on TV around interactivity are actually things to do with watching TV. When Open first launched five years ago, there was a sense it was going to be a great leap forward into commerce...
- Research articles 2003-09-11
- Crusha ad shows there are alternatives to Sky on iTV: an iTV ad for milkshake has become the first to bypass the usual Sky route. Is this the end of Sky's iTV dominance?
- Last week NMA reported how an interactive TV campaign for Crusha milkshake, featuring xylophone-playing cats, could deal a blow to Sky's dominance of the iTV advertising market and its hopes for industry-wide adoption of its new WTVML ad templates. The campaign, developed by 3rd Sense for British Sugar,...
- Research articles 2003-08-21
- ITV Tweaks Prime-Time Thai Television Slot.
- By Bamrung Amnatcharoenrit, Bangkok Post, Thailand Knight Ridder/Tribune Business News Jun. 25--Barely four months after a major change in its programming, iTV Plc yesterday announced another revamp in its prime time lineup in a bid to boost its share of television advertising...
- Research articles 2003-06-25
- Open University backs iTV with second cable ad push
- The Open University has returned to interactive TV a year after its first flirtation with the medium, launching a marketing campaign on a significantly greater scale. The OU's iTV recruitment drive kicked off earlier this month and runs till the end of November on digital cable platforms NTL...
- Research articles 2003-05-22
- What will DMA involvement bring to iTV?
- Last week the Direct Marketing Association DMA officially announced its arrival on the interactive TV advertising scene. The DMA, one of Europe's most influential trade bodies, formally launched its iTV Council, comprising representatives from companies such as IDS, Claritas, Channel 4 and Sky. It has also published its...
- Research articles 2003-04-10
- Honda runs first interactive TV campaign with ad tie-in
- Honda is launching its first major interactive TV ad campaign to support its current above-the-line ad, a two-minute film promoting the new Honda Accord. The iTV campaign will break on 14 April on Sky and allow viewers to access a 24/7 loop of the TV ad, as well...
- Research articles 2003-04-10
- IAB appoints Eyre to push use of online advertising
- The IAB has appointed former ITV and Capital Radio boss Richard Eyre as chairman to spearhead its drive to double the amount that advertisers spend online. Eyre's appointment, after months of negotiations, is the latest stage in a renewed attempt by the IAB to establish itself as the...
- Research articles 2003-03-06
- The United Kingdom
- T HE U NITED K INGDOM B ASIC D ATA Official Country Name: United Kingdom of Great Britain and Northern Ireland Region Map name: Europe ...
- Research articles 2003-01-01
- Making a monkey out of TV; It's been an unusual media year, finds
- 2002 will go down in history as the year when a funny woollen monkey managed to make a monkey out of the giant's of British commercial broadcasting. Inevitably the biggest media story (and cock-up) of the year was the ignominious collapse of ITV Digital - a well-marketed,...
- Research articles 2002-12-22
- Observers Are Unimpressed by Thai TV Station's Effort to Modernize.
- By Bamrung Amnatcharoenrit, Bangkok Post, Thailand Knight Ridder/Tribune Business News Nov. 8--The high-profile attempt to project Channel 9 as a "modern" news channel appears to be largely cosmetic, allege critics who believe the Mass Communications Organisation of Thailand has not delivered...
- Research articles 2002-11-08
- Granada's winter of discontent?; The wobbly ITV giant's proposed
- CONFLICT, tragedy, revolution and long cold winters. This list could refer to the central themes of Granada's new winter drama Zhivago or to what lies ahead for the ITV network giant in the coming months. How the story ends will also be determined by how the media...
- Research articles 2002-09-01
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