Some of the most effective slogans in history took a lot of chutzpah and wit. Alliteration and 30-second television jingles are out. It seems that many of the most recent successes bucked the trend and set a path different from standard practice. What is touted as the most effective tourism...
Getting the big picture view of a user's interest in a site helps target the sweet spot of a typical page on your site. On the web, this was most commonly done with eye tracking. The problem with eye tracking for the vast majority of web marketers was that its...
Gone are the days that a local hardware store built its foundations upon local trust by word of mouth. No longer do you have to know the first name of your clients or take them out for a game of golf. Today, transactions are done online -- sometimes even without...
Type. Click. Look. Drawing in web visitors is its own game, but once you have them hooked, how do you get them to navigate to your ads? Jakob Nielsen says he has the answers. But he reveals them with one caveat in mind: they pose ethical dilemmas. Why? One of...
The 20% annual growth of the advertising sector in China (compared with a global 5% average) caught the eye of marketing giant Publicis Groupe. In July of this year, they purchased China's biggest digital marketing agency for an undisclosed bag o' cash.What do they plan to do with this valuable...
