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- Advertisement
- a public announcement by a company in a newspaper, on television or radio, or over the Internet, intended to attract buyers for a product or service
- Advertisement definition on BNET »
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- The Cadillac of spectacle; Leo Burnett's opus for GM brand gets Super Bowl debut; J. Walter Thompson ad to spotlight Ford hybrid sport-utility.(News)
- Byline: Tom Henderson If blockbuster, eye-popping ads during the Super Bowl have become as big or bigger than the game itself - and many would argue that they have - then we can already name a winner. Forget Pittsburgh. Forget Seattle. Drum...
- Research articles 2006-01-30
- ABC-TV. (Final Words).(Leo Burnett hired for new ad campaign)(Brief Article)
- Say goodbye to ABC-TV's "yellow" campaign (or what's left of it, anyway). ABC has hired Chicago-based Leo Burnett to develop a new on-air ad campaign for ... Say goodbye to ABC-TV's "yellow" campaign (or what's left of it, anyway). ABC has hired Chicago-based Leo...
- Research articles 2002-05-06
- Washington Mutual Selects Leo Burnett USA as Ad Agency Of Record
- SEATTLE -- Washington Mutual Inc. (NYSE:WM) today announced it has selected Leo Burnett USA as its new ad agency of record.
- Research articles 2005-12-19
- GM ad shifts may mean Burnett, McCann changes.(News)
- Byline: Bill Shea The local fallout, both good and bad, from General Motors Corp.'s decision to shift its Buick creative work from one metro Detroit ad agency to another will play out over the next three months. Troy-based Leo Burnett Detroit, w...
- Research articles 2007-07-02
- Ad firms stew over lost car biz; Diversifying business is uphill battle.(News)
- Byline: Jean Halliday Advertising Age Detroit's ad community is very, very nervous. Much of the swagger of Motown's once-mighty auto-ad-agency population, fed by clients with big egos and even bigger budgets, is gone - replaced by fear as strugg Byline: Jean...
- Research articles 2007-07-30
- Newswire
- Hewlett-Packard launched an infomercial via the Tyee Group, Portland, Ore., supporting its Printable Expressions line of greeting card software. Program runs on E!, CNBC, Discovery Channel, other cable nets through November ... ASSIGNMENTS: Rosewood Hotels & Resorts, Dallas, hired Ketchum, N.Y., for pr ... U.S. Satellite Broadcasting, St. Paul, Minn.,...
- Research articles 1998-10-26
- NASA.
- It's been said that buying commercial time isn't rocket science. But the folks at Leo Burnett USA's Starcom Media Services say their consumer research on the role that programming environment plays in viewers' attentiveness to ads is rocket science It's been said that buying...
- Research articles 1998-11-30
- Leo Burnett Detroit downshifts; Agency says it's looking to replace Cadillac work.(General Motors Corp.)(General Motors Corp. Cadillac Motor Car Div.)(Leo Burnett Company Inc.)
- Byline: Bill Shea With the last of its $225 million Cadillac advertising work ending Friday, Troy-based Leo Burnett Detroit is left to chart an uncertain future. The office, which lost the Cadillac account in June to Boston-based Modernista, ha Byline:...
- Research articles 2006-09-25
- Leo Burnett Readies Another Move on China
- It looks like Publicis Groupe-owned ad shop Leo Burnett Worldwide is about to make an aquisition in China, according to Reuters, but Chairman Tom Bernardin remains tight lipped about who exactly is getting brought into the corporate fold. "You might see one next week," Bernardin told Reuters in an interview...
- Blog posts 2008-05-13
- Leo Burnett Pays $15.5 Million to Settle Allegations It Defrauded the U.S. Army
- Leo Burnett has agreed to settle a whistleblower lawsuit alleging that it overbilled the U.S. Army by $20 million on its advertising account. The suit alleges that Burnett systematically overbilled the government by pretending that agencies it owned were independent subcontractors. It funnelled the excess billings into a secret account,...
- Blog posts 2009-01-07
- 18: Dave Johnson, President-North America Commercial, Kraft Foods Altria Group; Ad budget: $1.08 billion.(Special Report: Power Players)(Brief Article)
- AGENCY ROSTER INCLUDES: Interpublic's Foote Cone & Belding Worldwide, Chicago and New York. Publicis' Leo Burnett USA, Chicago; MediaVest, New York. WPP's Bravo Group, Ogilvy & Mather Worldwide and UniWorld Group, all New York; J. Walter Thom AGENCY ROSTER INCLUDES: Interpublic's Foote Cone & Belding ...
- Research articles 2004-10-04
- 1: James R. Stengel, Global marketing officer, Procter & Gamble Co. Ad budget: $3.32 billion.(Special Report: Power Players)(Brief Article)
- AGENCY ROSTER INCLUDES: Grey Global Group's Grey Worldwide, Wing Latino Group and MediaCom, all New York; Grey, Toronto. Publicis Groupe's Bromley Communications, San Antonio; Leo Burnett USA and Burrell Communications Group, both Chicago; Leo Burnet AGENCY ROSTER INCLUDES: Grey Global Group's Grey Worldwide, Wing Latino...
- Research articles 2004-10-04
- 6: Larry Light, Exec VP-global chief marketing officer McDonald's Corp. Ad budget: $1.37 billion.(Special Report: Power Players)(Vice President)(Brief Article)
- AGENCY ROSTER INCLUDES: Havas' Arnold Worldwide, Boston. Omnicom's DDB Worldwide, Chicago; Tribal DDB and OMD Worldwide, both New York. Publicis' Leo Burnett USA and Burrell Communications Group, both Chicago. Omnicom-backed Del Rivero Messianu DDB, AGENCY ROSTER INCLUDES: Havas' Arnold Worldwide, Boston. Omnicom's DDB Worldwide,...
- Research articles 2004-10-04
- Spots: Nintendo.(new ad introduces company's GameBoy Advance SP)(Brief Article)
- A root is shown pushing through the soil and blooming into a deep red daisy, followed by the tagline ``Brilliant,'' in new work from Publicis Groupe's Leo Burnett, Chicago, to introduce ... A root is shown pushing through the soil and blooming into a deep ...
- Research articles 2003-03-31
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