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	<title><![CDATA[advertisement and leo burnett Resources | BNET]]></title>
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	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to advertisement and leo burnett]]></description>
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		<title><![CDATA[Leo Burnett Pays $15.5 Million to Settle Allegations It Defrauded the U.S. Army]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/1000487/leo-burnett-pays-155-million-to-settle-allegations-it-defrauded-the-us-army/]]></link>
		<description><![CDATA[Leo Burnett has agreed to settle a whistleblower lawsuit alleging that it overbilled the U.S. Army by $20 million on its advertising account. The suit alleges that Burnett systematically overbilled the government by pretending that agencies it owned were independent subcontractors. It funnelled the excess billings into a secret account,...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 07 Jan 2009 09:12:10 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/u.s.+army.html"><![CDATA[U.S. Army]]></category>
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		<category domain="http://resources.bnet.com/topic/agency.html"><![CDATA[Agency]]></category>
		<category domain="http://resources.bnet.com/topic/leo+burnett.html"><![CDATA[Leo Burnett]]></category>
		<category domain="http://resources.bnet.com/topic/army.html"><![CDATA[Army]]></category>
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		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
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		<title><![CDATA[Leo Burnett Readies Another Move on China]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/100060/leo-burnett-readies-another-move-on-china/]]></link>
		<description><![CDATA[It looks like Publicis Groupe-owned ad shop Leo Burnett Worldwide is about to make an aquisition in China, according to Reuters, but Chairman TomÂ Bernardin remains tight lipped about who exactly is getting brought into the corporate fold.  "You might see one next week," Bernardin told Reuters in an interview...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 13 May 2008 18:16:06 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/revenue.html"><![CDATA[Revenue]]></category>
		<category domain="http://resources.bnet.com/topic/china.html"><![CDATA[China]]></category>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/leo+burnett.html"><![CDATA[Leo Burnett]]></category>
		<category domain="http://resources.bnet.com/topic/agencyspy.html"><![CDATA[AgencySpy]]></category>
		<category domain="http://resources.bnet.com/topic/jake+swearingen.html"><![CDATA[Jake Swearingen]]></category>
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	<item>
		<title><![CDATA[Ad firms stew over lost car biz; Diversifying business is uphill battle.(News)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5251/is_200707/ai_n20123517]]></link>
		<description><![CDATA[Byline: Jean Halliday Advertising Age    Detroit's ad community is very, very nervous.    Much of the swagger of Motown's once-mighty auto-ad-agency  population, fed by clients with big egos and even bigger budgets, is  gone - replaced by fear as strugg  Byline: Jean...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 30 Jul 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/agency.html"><![CDATA[agency]]></category>
		<category domain="http://resources.bnet.com/topic/chrysler+llc.html"><![CDATA[Chrysler LLC]]></category>
		<category domain="http://resources.bnet.com/topic/general+motors+corp..html"><![CDATA[General Motors Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/leo+burnett.html"><![CDATA[Leo Burnett]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GMGMQ</category>
		<category domain="tickers">GMGMQ</category>
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		<title><![CDATA[GM ad shifts may mean Burnett, McCann changes.(News)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5251/is_200707/ai_n20123462]]></link>
		<description><![CDATA[Byline: Bill Shea    The local fallout, both good and bad, from General Motors  Corp.'s decision to shift its Buick creative work from one metro  Detroit ad agency to another will play out over the next three months.    Troy-based Leo Burnett Detroit, w...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 02 Jul 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/buick.html"><![CDATA[Buick]]></category>
		<category domain="http://resources.bnet.com/topic/general+motors+corp..html"><![CDATA[General Motors Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/leo+burnett.html"><![CDATA[Leo Burnett]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">GMGMQ</category>
		<category domain="tickers">GMGMQ</category>
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		<title><![CDATA[Leo Burnett Detroit downshifts; Agency says it's looking to replace Cadillac work.(General Motors Corp.)(General Motors Corp. Cadillac Motor Car Div.)(Leo Burnett Company Inc.)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5251/is_200609/ai_n20137599]]></link>
		<description><![CDATA[Byline: Bill Shea    With the last of its $225 million Cadillac advertising work ending  Friday, Troy-based Leo Burnett Detroit is left to chart an uncertain  future.    The office, which lost the Cadillac account in June to Boston-based  Modernista, ha  Byline:...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 25 Sep 2006 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/agency.html"><![CDATA[agency]]></category>
		<category domain="http://resources.bnet.com/topic/general+motors+corp..html"><![CDATA[General Motors Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/leo+burnett.html"><![CDATA[Leo Burnett]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">GMGMQ</category>
		<category domain="tickers">GMGMQ</category>
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		<title><![CDATA[The Cadillac of spectacle; Leo Burnett's opus for GM brand gets Super Bowl debut; J. Walter Thompson ad to spotlight Ford hybrid sport-utility.(News)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5251/is_200601/ai_n20120131]]></link>
		<description><![CDATA[Byline: Tom Henderson    If blockbuster, eye-popping ads during the Super Bowl have become  as big or bigger than the game itself - and many would argue that they  have - then we can already name a winner.    Forget Pittsburgh. Forget Seattle. Drum...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 30 Jan 2006 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
		<category domain="http://resources.bnet.com/topic/ford+motor+co..html"><![CDATA[Ford Motor Co.]]></category>
		<category domain="http://resources.bnet.com/topic/game.html"><![CDATA[game]]></category>
		<category domain="http://resources.bnet.com/topic/general+motors+corp..html"><![CDATA[General Motors Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/leo+burnett.html"><![CDATA[Leo Burnett]]></category>
		<category domain="http://resources.bnet.com/topic/super+bowl.html"><![CDATA[Super Bowl]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">F</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GMGMQ</category>
		<category domain="tickers">F,GMGMQ</category>
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		<title><![CDATA[Washington Mutual Selects Leo Burnett USA as Ad Agency Of Record]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2005_Dec_19/ai_n15952637]]></link>
		<description><![CDATA[SEATTLE -- Washington Mutual Inc. (NYSE:WM) today announced it has selected Leo Burnett USA as its new ad agency of record.]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 19 Dec 2005 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/leo+burnett.html"><![CDATA[Leo Burnett]]></category>
		<category domain="http://resources.bnet.com/topic/washington+mutual+inc..html"><![CDATA[Washington Mutual Inc.]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">WM</category>
		<category domain="tickers">WM</category>
	</item>
	<item>
		<title><![CDATA[18: Dave Johnson, President-North America Commercial, Kraft Foods Altria Group; Ad budget: $1.08 billion.(Special Report: Power Players)(Brief Article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200410/ai_n25572701]]></link>
		<description><![CDATA[AGENCY ROSTER INCLUDES: Interpublic's Foote Cone & Belding  Worldwide, Chicago and New York. Publicis' Leo Burnett USA,  Chicago; MediaVest, New York. WPP's Bravo Group, Ogilvy &  Mather Worldwide and UniWorld Group, all New York; J. Walter Thom  AGENCY ROSTER INCLUDES: Interpublic's Foote Cone & Belding ...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 04 Oct 2004 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/interpublic.html"><![CDATA[Interpublic]]></category>
		<category domain="http://resources.bnet.com/topic/kraft+foods+inc..html"><![CDATA[Kraft Foods Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/leo+burnett.html"><![CDATA[Leo Burnett]]></category>
		<category domain="http://resources.bnet.com/topic/publicis.html"><![CDATA[Publicis]]></category>
		<category domain="http://resources.bnet.com/topic/wpp.html"><![CDATA[WPP]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">KFT</category>
		<category domain="tickers">KFT</category>
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		<title><![CDATA[1: James R. Stengel, Global marketing officer, Procter & Gamble Co. Ad budget: $3.32 billion.(Special Report: Power Players)(Brief Article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200410/ai_n25572731]]></link>
		<description><![CDATA[AGENCY ROSTER INCLUDES: Grey Global Group's Grey Worldwide,  Wing Latino Group and MediaCom, all New York; Grey, Toronto. Publicis  Groupe's Bromley Communications, San Antonio; Leo Burnett USA and  Burrell Communications Group, both Chicago; Leo Burnet  AGENCY ROSTER INCLUDES: Grey Global Group's Grey Worldwide,  Wing Latino...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 04 Oct 2004 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/leo+burnett.html"><![CDATA[Leo Burnett]]></category>
		<category domain="http://resources.bnet.com/topic/procter+%2526+gamble+co..html"><![CDATA[Procter & Gamble Co.]]></category>
		<category domain="http://resources.bnet.com/topic/publicis+groupe.html"><![CDATA[Publicis Groupe]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">PG</category>
		<category domain="tickers">PG</category>
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		<title><![CDATA[6: Larry Light, Exec VP-global chief marketing officer McDonald's Corp. Ad budget: $1.37 billion.(Special Report: Power Players)(Vice President)(Brief Article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200410/ai_n25572770]]></link>
		<description><![CDATA[AGENCY ROSTER INCLUDES: Havas' Arnold Worldwide, Boston.  Omnicom's DDB Worldwide, Chicago; Tribal DDB and OMD Worldwide,  both New York. Publicis' Leo Burnett USA and Burrell Communications  Group, both Chicago. Omnicom-backed Del Rivero Messianu DDB,   AGENCY ROSTER INCLUDES: Havas' Arnold Worldwide, Boston.  Omnicom's DDB Worldwide,...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 04 Oct 2004 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/leo+burnett.html"><![CDATA[Leo Burnett]]></category>
		<category domain="http://resources.bnet.com/topic/mcdonald%2527s+corp..html"><![CDATA[McDonald's Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/publicis.html"><![CDATA[Publicis]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">MCD</category>
		<category domain="tickers">MCD</category>
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	<item>
		<title><![CDATA[Spots: Nintendo.(new ad introduces company's GameBoy Advance SP)(Brief Article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200303/ai_n26182208]]></link>
		<description><![CDATA[A root is shown pushing through the soil and blooming into a deep  red daisy, followed by the tagline ``Brilliant,'' in new work  from Publicis Groupe's Leo Burnett, Chicago, to introduce  ...  A root is shown pushing through the soil and blooming into a deep ...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 31 Mar 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/leo+burnett.html"><![CDATA[LEO BURNETT]]></category>
		<category domain="http://resources.bnet.com/topic/nintendo+co.+ltd..html"><![CDATA[Nintendo Co. Ltd.]]></category>
		<category domain="http://resources.bnet.com/topic/publicis+groupe.html"><![CDATA[Publicis Groupe]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">NTDOY</category>
		<category domain="tickers">NTDOY</category>
	</item>
	<item>
		<title><![CDATA[ABC-TV. (Final Words).(Leo Burnett hired for new ad campaign)(Brief Article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5053/is_200205/ai_n18376473]]></link>
		<description><![CDATA[Say goodbye to ABC-TV's "yellow" campaign (or  what's left of it, anyway). ABC has hired Chicago-based Leo Burnett  to develop a new on-air ad campaign for ...    Say goodbye to ABC-TV's "yellow" campaign (or  what's left of it, anyway). ABC has hired Chicago-based Leo...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 06 May 2002 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/abc+inc..html"><![CDATA[ABC Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/leo+burnett.html"><![CDATA[Leo Burnett]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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	<item>
		<title><![CDATA[NASA.]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb4895/is_199811/ai_n17972399]]></link>
		<description><![CDATA[It's been said that buying commercial time isn't rocket  science. But the folks at Leo Burnett USA's Starcom Media Services  say their consumer research on the role that programming environment  plays in viewers' attentiveness to ads is rocket science    It's been said that buying...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 30 Nov 1998 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/leo+burnett.html"><![CDATA[Leo Burnett]]></category>
		<category domain="http://resources.bnet.com/topic/nasa.html"><![CDATA[NASA]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Newswire]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0BDW/is_1998_Oct_26/ai_53413183]]></link>
		<description><![CDATA[Hewlett-Packard launched an infomercial via the Tyee Group, Portland, Ore., supporting its Printable Expressions line of greeting card software. Program runs on E!, CNBC, Discovery Channel, other cable nets through November ... ASSIGNMENTS: Rosewood Hotels & Resorts, Dallas, hired Ketchum, N.Y., for pr ... U.S. Satellite Broadcasting, St. Paul, Minn.,...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 26 Oct 1998 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/leo+burnett.html"><![CDATA[Leo Burnett]]></category>
		<category domain="http://resources.bnet.com/topic/procter+%2526+gamble+co..html"><![CDATA[Procter & Gamble Co.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">PG</category>
		<category domain="tickers">PG</category>
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