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- a public announcement by a company in a newspaper, on television or radio, or over the Internet, intended to attract buyers for a product or service
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- The Katie Couric factor: media buyers rate the value of Dan Rather's anchor replacements in ratings and ad dollars.(AD Infinitum)
- No wonder CBS Chairman Les Moonves is interested in Katie Couric. With Dan Rather exiting the CBS Evening News amid a nasty controversy, Couric is the best bet to restore order--and ratings (see B&C, 12/20/04, page 3)--even if Moonves has to wa No wonder...
- Research articles 2005-01-24
- CBS, NBC claim victory.
- Peacock preens over 18-49; CBS eyes total picture With the television season coming to a close last week, two networks came out claiming victory in the Nielsen ratings. NBC executives exited the May sweep last week proud...
- Research articles 1999-05-31
- CBS Call: Redstone: Light At The End Of The Tunnel
- [In progress] Before turning the call over to CBS Corp. (NYSE: CBS) president and CEO Les Moonves, Sumner Redstone, the company’s executive chairman, CBS Corp. heaped praise on the company’s efforts to manage the downturn and sounded relieved to say “there is finally light at the end of the...
- External links 2009-11-05
- CBS sweeps blunder under ratings gains; Reagan biopic fiasco rare static for top network, but NBC pulls most ad dollars.(News)(CBS president Leslie Moonves under fire)
- Byline: valerie block Last week, CBS stumbled into the crucial November sweeps with a massive black eye, the result of buckling to political pressure and pulling its controversial biopic, The Reagans. Looking past the scathing editorials, a radi Byline: valerie block...
- Research articles 2003-11-10
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