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	<title><![CDATA[advertisement and leslie moonves Resources | BNET]]></title>
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		<title><![CDATA[CBS Call: Redstone: Light At The End Of The Tunnel]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-cbs-call-redstone-light-at-the-end-of-the-tunnel%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ [In progress] Before turning the call over to CBS Corp. (NYSE: CBS) president and CEO Les Moonves, Sumner Redstone, the company&#8217;s executive chairman, CBS Corp. heaped praise on the company&#8217;s efforts to manage the downturn and sounded relieved to say &#8220;there is finally light at the end of the...]]></description>
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		<pubDate>Thu, 05 Nov 2009 21:33:48 -0800</pubDate>
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		<title><![CDATA[The Katie Couric factor: media buyers rate the value of Dan Rather's anchor replacements in ratings and ad dollars.(AD Infinitum)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5053/is_200501/ai_n18348209]]></link>
		<description><![CDATA[No wonder CBS Chairman Les Moonves is interested in Katie Couric.  With Dan Rather exiting the CBS Evening News amid a nasty controversy,  Couric is the best bet to restore order--and ratings (see B&C,  12/20/04, page 3)--even if Moonves has to wa    No wonder...]]></description>
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		<pubDate>Mon, 24 Jan 2005 00:00:00 -0800</pubDate>
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		<title><![CDATA[CBS sweeps blunder under ratings gains; Reagan biopic fiasco rare static for top network, but NBC pulls most ad dollars.(News)(CBS president Leslie Moonves under fire)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5254/is_200311/ai_n20235414]]></link>
		<description><![CDATA[Byline: valerie block    Last week, CBS stumbled into the crucial November sweeps with a  massive black eye, the result of buckling to political pressure and  pulling its controversial biopic, The Reagans.    Looking past the scathing editorials, a radi  Byline: valerie block...]]></description>
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		<pubDate>Mon, 10 Nov 2003 00:00:00 -0800</pubDate>
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		<title><![CDATA[CBS, NBC claim victory.]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5053/is_199905/ai_n18370396]]></link>
		<description><![CDATA[Peacock preens over 18-49; CBS eyes total picture       With the television season coming to a close last week, two  networks came out claiming victory in the Nielsen ratings.       NBC executives exited the May sweep last week proud...]]></description>
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		<pubDate>Mon, 31 May 1999 00:00:00 -0700</pubDate>
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