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BNET Business Dictionary
- Advertisement
- a public announcement by a company in a newspaper, on television or radio, or over the Internet, intended to attract buyers for a product or service
- Advertisement definition on BNET »
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- For the Record;M&M/Mars serves Grey $45 mil Twix treat.(Brief Article)
- M&M/Mars selected Grey Advertising, New York, for its $45 million Twix account, formerly at D'Arcy Masius Benton & Bowles, St. Louis. Grey already handled Mars' Starburst brand; D'Arcy retains its Skittles and Milky Way accounts, and Twix in the Asia-Pacific. Roster shop BBDO Worldwide, New York,...
- Research articles 2000-03-06
- Publicis, Havas up; Grey's profits fall 24%.
- Two French ad giants boasted strong year-to-date performances last week, while a U.S. agency company had less impressive news: * Publicis Groupe, Paris, reported consolidated revenue of $4.85 billion for the first nine months of the year, up 22% from the same period in...
- Research articles 1999-11-15
- From computers to soap, Web is the place to be. (World Wide Web, interactive advertising)(Year in Review)
- The World Wide Web sites of 10 marketers are evaluated. These sites belong to Procter and Gamble, Intel, General Motors, Dell Computer, Levi Strauss, NBC, Barnes and Noble, Warner Bros, America Online and the Wall Street Journal. Some companies use these sites for purchasing their products while others use them...
- Research articles 1997-12-22
- TODAY'S ADS AREN'T DELIVERING WHEN FIRMS NEED IT THE MOST.
- Advertising's failure to produce results is reaching crisis proportions. Consider: Campbell Soup Co., blaming unusually mild weather, announced that profits would fall short of expectations in its current quarter; Coca-Cola Co., blaming lower cons Advertising's failure to produce results is reaching crisis ...
- Research articles 1999-01-25
- Levi Strauss chooses Metro International for ad campaign
- NORDIC BUSINESS REPORT-11 March 2003-Levi Strauss chooses Metro International for ad campaignC1994-2003 M2 COMMUNICATIONS LTD http://www.m2.com
- Research articles 2003-03-11
- Wink Links with GE, AT&T, Levi Strauss
- ALAMEDA, CALIF. -- Three large national advertisers will air TV commercials using Wink Communications Inc.'s enhanced-broadcast platform, showing continued interest by advertisers in interactive platforms and the narrow-cast capabilities that they en ALAMEDA, CALIF. -- Three large national advertisers will air TV commercials using Wink...
- Research articles 1998-09-14
- Work: Levi Strauss.(The World: Ad Age Global News & Data)(Brief Article)
- In one of four flirtatious fall spots running on European TV and online at eu.levi.com by Bartle Bogle Hegarty, London, a man takes his jeans to an alterations store purely to show them off. ... In one of four flirtatious fall spots running on European TV and...
- Research articles 2004-09-06
- Levi's Silvertab - Levi Strauss' 'Lost Arcade' ad campign for Silvertab clothes - Brief Article
- Building on the success of its fall 2000 "Lost But Not Lost" campaign, Levi's Silvertab last week launched "Lost Arcade," an integrated print and online effort to connect with Gen Y types via interactive games, high-tech prizes and Silvertab clothes. ThinkThinkThink, based in Toronto and Santa Monica, Calif., developed the...
- Research articles 2001-03-05
Additional Resources
- DOCKERS' ADS MOVE BEYOND `NICE PANTS' ; NEW MULTIMEDIA CAMPAIGN DESIGNED TO GROW NON-BOTTOMS, WOMEN'S BUSINESSES.(Levi Strauss & Co. releases advertisement for casual clothes)(Brief Article)
- Byline: Adam Tschorn LOS ANGELES -- Levi Strauss & Co.'s Dockers division is rolling out a multimedia marketing campaign this week geared toward positioning the casual pants maker as a full-blown lifestyle brand for both sexes. "Seven...
- Research articles 2005-09-12
- ARTFUL ATTIRE.(Levi Strauss and Co.'s advertisement)
- Seduction is the theme of new spots from Levi Strauss & Co. breaking Aug. 16 for back-to-school. In one, an artist and friend roll around on a canvas, smearing red paint over themselves. The ads -- tagged ``Opt. for the original.'' -- are from TBWA/Chiat/Day, San...
- Research articles 1999-08-02
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