Better, more sophisticated software analytic tools are allowing Web advertisers to precisely target ads to their most coveted consumers How It Works ...
Consumer review site Rate It All explains the Long Tail is getting longer, making it increasingly important to deliver your Web service to consumers where they are. Enter widgets. Newsweek predicted 2007 would be the year of the widget, and they certainly garnered a lot of attention with over 87 million people using 239 million widgets during...
Advertisers and entrepreneurs have long seen the human body as a potential bill board. The sandwich board and branded clothing are child's play in comparison with the Australian-based TelePAK ad vest, which boasts a TV that runs advertising spots. And let's not forget the man who received a $30,000 offer after posting his forehead...
How can you not read a post with that title? Unfortunately, we can't take credit for it. The blogger over at Gawker published a post that we found pretty interesting about a type of advertising that uses your skull as a speaker. Definitely a lot more creative than using tattoos...
Have you ever wished you could communicate with your customers at the very moment they reach for the shelf to choose a product? Modstream gets you pretty close. The company modifies shopping cart handles, adding a small screen to the hard plastic case. Retailers and advertisers enter marketing messages at...
The advertising world is changing -- no new insight there. Unless you live under a rock, you're aware the interactive digital age has dramatically changed the way consumers access content and receive advertising messages. However, you may not be aware just how rapidly the advertising landscape is shifting. IBM's new...
...sleeping pills advertised to children (although they may look appealing when the kids are all pumped-up on sugar later tonight.) Consumers International, a global consumer group, accepted submissions from consumer organizations around the world, and formulated an abridged list of bad products based on the following criteria: the size of the company,...
The LA Daily News has diminished and moved its business section to make room for KNOW, a section that will "contain in-depth information about everything from relationships to cars, from issues of faith to the history of the region." The business section, now located in B2, no longer includes stock listings. Likely, KNOW will start...
Dove's done something pretty cool with the latest ad in its "Campaign for Real Beauty." Pretty cool, and just as ironic as the other ads. "Onslaught," created by Ogilvy & Mather, opens with a young girl staring into the camera. She's smiling a little -- looking trusting and...
The American Psychological Association found that children under 8 digest all commercials in the same way -- whether it's Barney or Matt Lauer, it's all the same, and it's all fact. If children can't understand the difference between fact and persuasion, is it fair to try to influence them? ...
In the social media age, it's easier than ever to capitalize on your competitors' missteps with creative online advertising. In the article "Don't Just Manage Your Reputation, Respond to Your Competitor's" search marketing consultant Jennifer Laycock describes a scandal that became a missed opportunity for competitors: For...
There's an interesting post on MSNBC's Ads of the Weird blog today about Levi's 501 jeans and their latest commercial, made in two versions: one that brings a mystery woman to the man in 501s -- for straight audiences -- and one with a mystery man -- for gay audiences. The gay rendition...
When the Fort-Worth Star Telegram announced its plan to deliver over 200,000 New Testaments with newspapers on the last Sunday of the year, some expressed concern the bibles would be tossed to the side of the road, since many people already own a copy. Other readers were simply outraged to...
