BNET Industries
Last Fiscal Year Sales:$3.7B
- Private
- US
Dow Jones Description
Mfr, Distr & Marketer of Footwear & Athletic Apparel
Number of Employees 9,102
Contact Information
1895 JW Foster Blvd
PO Box 1060
Canton, Massachusetts 02021-1099
1 800 934 3566
Peer Companies
NAICS Code Sporting and Athletic Goods Manufacturing: 339920
Recent Events
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Seamstress Fined $5.7 Million for Insider Trading
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Croatian seamstress ordered to pay $5.7 million
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Reebok-CCM Hockey: Ice, Innovation, Image
News & Analysis
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advertisement and marketing and reebok international ltd. - All News and Analysis
Late News; Saturn taps Target for co-branding effort.(General Motors Corp.'s marketing agreement, Accenture Ltd. acquires Media Audits International and Reebok International Ltd.'s endoresement contract with Jason Giambi )
- 2005-11-07
[Detroit] General Motors Corp.'s Saturn brand, trying to exit incentives, is offering buyers or lessees of any of its vehicles a $500 gift card from Target. Saturn Marketing Director Dave Smidebush said online is the main ad medium for the co-promoti [Detroit] General Motors Corp.'s Saturn...
AdWatch.(Advertising expenditures)(Brief Article)
- 2005-08-08
Byline: Bradley Johnson Turnsignals U.S. measured ad spending grew a robust 8% in May, the biggest year-on-year gain since December and a turnabout from the weak single-digit gains of February, March and April. All media grew except spot TV and network...
Athletes on the outs in ads
- 2005-07-05
Rap artists are moving into a field formerly dominated by pro athletes: big-money endorsements. Rappers 50 Cent, Snoop Dogg and Xzibit, host of MTV's Pimp My Ride, will roll out signature shoes nationwide in July and August through Reebok, Pony and DaDa footwear, respectively. Female hip-hop artists are getting...
RBK PUMPS UP AD SPEND; THE BRAND'S NEW GLOBAL BRANDING CAMPAIGN WILL INCREASE AD DOLLARS BY 30 PERCENT THIS YEAR.
- 2005-02-14
Byline: Brian Russak, With contributions from Jennifer Carofano NEW YORK -- Reebok last week announced the details for its most ambitious marketing campaign in a decade. The overarching, global Rbk branding initiative, with the tag line "I Am...
Singer Jamelia to appear in RBK ads.(The World: Ad Age Global News & Data)(Brief Article)
- 2004-11-22
Byline: Alexandra Jardine [London] Reebok has signed Jamelia, a British R&B singer tipped for global fame, as the latest face of its RBK clothing brand in the U.K., as it rolls out a range of NFL- inspired apparel for women. Pictures of...
NEXT NEWS.
- 2003-06-16
Quiksilver Still Shines NEW YORK -- Quiksilver Inc. rode a revenue wave to substantial earnings growth in the second quarter, but concerns about inventory levels kept shareholders from cashing in on the strong profit performance. For the three months...
The race for publicity at marathon. (running shoe vendors, 101st Boston Marathon)
- 1997-04-28
Running shoe vendors seized the opportunity to market their products at the 101st Boston Marathon. Marketing campaigns were seen all over Boston, including a city bus advertising Reebok shoes, a plane towing a New Balance banner, and billboards covered with Adidas advertising. In addition, New Balance promoted its pledge to...
Avia's bold adventure. (Avia Group International, athletic shoe company)
- 1995-01-23
Avia Group International's hope for 1995 is to become the main alternative to the megabrands such as Nike, Adidas and Reebok. The company has hired a new advertising agency, Minneapolis, MN-based Carmichael Lynch, which specializes in brand building. New advertisements reflect the company's desire to attract a broader customer base...
L.A. Gear marketing revamped. (L.A. Gear Inc. hires new marketing personnel and advertising agency)
- 1991-12-23
L.A. Gear marketing revamped LOS ANGELES - L.A. Gear Inc. has overhauled its marketing and advertising departments with the hiring of three former executives from Reebok International Ltd., Stoughton, Mass., along with Ogilvy & Mather, the New York ad agency. ...
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