BNET Industries
- Private
- US
Dow Jones Description
Credit Card & Financial Services
President, Global Technology and Operations
W. Roy DunbarNumber of Employees 2,700
Peer Companies
NAICS Code Financial Transactions Processing, Reserve, and Clearinghouse Activities: 522320
News & Analysis
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advertisement and mastercard international - All News and Analysis
Every Rare Once In While, A 'Priceless' Idea Is Executed
How often has someone asked you, "Have you seen that TV commercial...," before they launch into a detailed description of the spot's storyline? The problem: they have no idea which advertiser created and paid for the commercial. In other cases, you might How often has someone asked you, "Have...
MasterCard Launches New Ad Campaign Geared Towards Affluent Consumers; Latest Priceless® Execution Communicates the Benefits of World MasterCard
PURCHASE, N.Y. -- MasterCard International today announced a new advertising campaign for World MasterCard, a card program that combines flexible, personalized rewards with no pre-set spending limit to appeal to today's expanding affluent market. The campaign is the most recent component of a broader MasterCard strategy to continue to increase...
Super Bowl to be chock-full of movie trailers, ads about office politics
Have a great Super Bowl ad idea? It may not be too late to sign up for the ABC broadcast. As of late Thursday, ABC still had a few 30-second ad slots up for grabs -- good news for an advertiser looking to get a deep discount on the...
MasterCard Launches First Priceless® Ad Campaign to Support MasterCard® PayPass™; New Creative to Target Consumers Who Desire Increased Speed, Convenience and Ease-of-Use
PURCHASE, N.Y. -- MasterCard International today launched a new iteration of its award-winning PricelessR national advertising campaign, with its first broadcast execution supporting MasterCardR PayPassTM, its contactless payment program. The execution supports MasterCard's broader strategy of furthering its positioning in the burgeoning contactless payment market. In the last year alone,...
Get emotional: reaching out to consumers' feelings is the key to successful insurance marketing.(Q & A Insurance Marketing)(Interview)
Insurers must learn to bond with consumers through advertising. That's the message from Joseph V. Tripodi, senior vice president and chief marketing officer for Allstate. Tripodi has experience reaching out to what he calls customers' touch-points--he helped develop MasterCard's "Priceless" advertising campaign. ...
New MasterCard Ad Campaign Promotes Commitment to Helping Large Corporations ``Find Profits in New Places''; U.S. Campaign Represents a Significant Increase in MasterCard's Advertising Spend Targeted to Large Corporations
NEW YORK -- MasterCard International has launched a new U.S. print advertising campaign that spotlights the suite of MasterCard Corporate Payment Solutions designed to help companies optimize their card programs to achieve greater efficiency and cost savings. This new campaign represents a 46 percent increase in MasterCard's large market commercial...
MasterCard Launches New Priceless-R- Ad Campaign; Initiative Targets Mass-Affluent Consumers with Enhanced World MasterCard
PURCHASE, N.Y. -- MasterCard International today launched a new execution of its award-winning PricelessR national advertising campaign featuring the newly enhanced World MasterCard, a card program offering an innovative mix of customized incentives and rewards to mass affluent consumers. The campaign supports MasterCard's broader strategy to further increase its leadership...
Opportunity: Asia: MasterCard International's Global Hospitality Forum defines strategies for succeeding in the world's hottest market.(Special Advertising Section)(Advertisement)
MasterCard International sponsored a one-day Global Hospitality Forum in Shanghai on November 10 to discuss the coming consumption-driven growth in Asia Pacific and its implications on the hospitality industry. The Grand Hyatt Shanghai served as the MasterCard International sponsored a one-day Global Hospitality Forum...
Top Ten; Original tunes vie with rock classics in this year's best use of music according to Ad Age's Creativity, spanning David Bowie's "Rebel, Rebel" for Audi to a score using Czech Philharmonic Orchestra in MasterCard's "Lost Dog" t
1 Starbucks "Glen" 1 Starbucks "Glen"
MasterCard Launches `Priceless' Advertising Campaign Targeting Small Business Market; Television and Print Ads Highlight the Unique Qualities Of Today's Small Business Owner
PURCHASE, N.Y. -- MasterCard International today unveiled a new Priceless television spot, which targets the small business market. The campaign -- built around the theme of "What It Takes" to run a small business -- focuses on communicating MasterCard's ability to help small business owners succeed. The ad will first...
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Decision Makers
| Name (plus bio) | Position |
|---|---|
| W. Roy Dunbar | President, Global Technology and Operations |
| Alan J. Heuer | COO |
| Arthur D. Kranzley | Chief eBusiness Officer & Executive Vice President |
| John de Lavis | Chief Prod Officer & Executive Vice President |
| Christopher D. Thom | Senior Executive Vice President, Global Development |
| G. Henry Mundt | Executive Vice President, MasterCard Advisors |
| Barbara Coleman | Vice President |
| Joanne Trout | Vice President |
| Louise Herbert | Assoc Vice President |
| Marcus Molina | Vice President |
| Nicole Risafi | Vice President |
| Vicki Morley | Vice President |
| Aparna Mohan | Director, Conferences |
| Jon Schwartz | Director, Conferences |
| Marc Levy | Director, Marketing Communications, Global |
| Tristan Jordan | Director, Conferences |
| Amy Fuller | Group Executive, Marketing, Americas |
| Ayde Ayala | Coordinator, Public Relations & Communications, Global |
| Gary Flood | General Counsel |
Board of Directors
| Name (plus bio) | Position |
|---|---|
| Mark W. Begor | Board of Directors |
| Richard D. Fairbank | Global Board of Directors |
| Organization | Position | Status |
|---|---|---|
| MasterCard International, Inc. | President, Global Technology and Operations | Current |
| Electronic Data Systems Corporation | Board of Directors | Current |
| Eli Lilly and Company | Chief Information Officer | Former |
| Organization | Position | Status |
|---|---|---|
| MasterCard Inc. | COO | Current |
| MasterCard International, Inc. | COO | Current |
| MasterCard Inc. | Vice Chairman | Current |
| Organization | Position | Status |
|---|---|---|
| MasterCard International, Inc. | Chief eBusiness Officer & Executive Vice President | Current |
| Organization | Position | Status |
|---|---|---|
| MasterCard International, Inc. | Chief Prod Officer & Executive Vice President | Current |
| Organization | Position | Status |
|---|---|---|
| MasterCard Inc. | Chief Risk Officer | Current |
| MasterCard International, Inc. | Senior Executive Vice President, Global Development | Current |
| Organization | Position | Status |
|---|---|---|
| MasterCard International, Inc. | Executive Vice President, MasterCard Advisors | Current |
| Organization | Position | Status |
|---|---|---|
| MasterCard International, Inc. | Vice President | Current |
| Organization | Position | Status |
|---|---|---|
| MasterCard International, Inc. | Vice President | Current |
| MasterCard Inc. | Vice President | Current |
| Organization | Position | Status |
|---|---|---|
| MasterCard International, Inc. | Assoc Vice President | Current |
| Organization | Position | Status |
|---|---|---|
| MasterCard International, Inc. | Vice President | Current |
| Organization | Position | Status |
|---|---|---|
| MasterCard International, Inc. | Vice President | Current |
| Organization | Position | Status |
|---|---|---|
| MasterCard International, Inc. | Vice President | Current |
| MasterCard Inc. | Vice President | Current |
| Organization | Position | Status |
|---|---|---|
| MasterCard Inc. | Director, Conferences | Current |
| MasterCard International, Inc. | Director, Conferences | Current |
| Organization | Position | Status |
|---|---|---|
| MasterCard International, Inc. | Director, Conferences | Current |
| MasterCard Inc. | Director, Conferences | Current |
| Organization | Position | Status |
|---|---|---|
| MasterCard International, Inc. | Director, Marketing Communications, Global | Current |
| Organization | Position | Status |
|---|---|---|
| MasterCard Inc. | Director, Conferences | Current |
| MasterCard International, Inc. | Director, Conferences | Current |
| Organization | Position | Status |
|---|---|---|
| MasterCard International, Inc. | Group Executive, Marketing, Americas | Current |
| Organization | Position | Status |
|---|---|---|
| MasterCard International, Inc. | Coordinator, Public Relations & Communications, Global | Current |
| Organization | Position | Status |
|---|---|---|
| MasterCard Worldwide Incorporated | President | Former |
| St. John's University | Bachelor's Degree In Marketing | Current |
| MasterCard International, Inc. | General Counsel | Current |
| MasterCard Inc. | President, Global Accounting Management | Former |
| MasterCard Worldwide Incorporated | Executive Vice President of Global Account Management | Former |
| St. John's University | Bachelor's Degree In Marketing | Former |
| Organization | Position | Status |
|---|---|---|
| General Electric Company | President & Chief Executive Officer, GE Money Americas | Current |
| GE Money | President & Chief Executive Officer, Americas | Current |
| MasterCard International, Inc. | Board of Directors | Current |
| St. Luke's School | Board of Directors | Current |
| Kids In Crisis | Board of Directors | Current |
| GE Money | Chief Operating Officer | Former |
| NBC Universal, Inc. | Executive Vice President, Chief Financial Officer & Head, Business Development | Former |
| GE Plastics | Chief Financial Officer & Business Development Leader, in Singapore | Former |
| General Electric Company | Head, Investor Communications | Former |
| Rensselaer Polytechnic Institute | MBA | Former |
| Syracuse University | Bachelor's Degree | Former |
Mr. Fairbank began his career in 1981 with Strategic Planning Associates, spending a total of seven years consulting in different industries. Based on his belief that information and technology would change the world of consumer marketing, Mr. Fairbank developed the idea that would ultimately become the hallmark of Capital One®—its Information Based Strategy (IBS). IBS combines the power of information, technology and testing to bring customized solutions to consumers. Mr. Fairbank recruited fellow SPA consultant, Nigel Morris, to help find a sponsor for IBS in the credit card industry. In 1988, Richmond, Virginia-based Signet Bank agreed to implement the strategy. In 1994, Signet decided to spin-off its credit card business as Capital One Financial Corporation, and Mr. Fairbank became Chairman and Chief Executive Officer of Capital One. Capital One rapidly became one of the largest credit card issuers in the United States. Over the years, Capital One expanded into new products and markets and created one of the most recognized brands in the United States. Today, Capital One is a diversified Fortune 500 company with nearly 50 million accounts world-wide offering a wide variety of financial services, including credit cards, auto loans, installment loans, small business loans, home equity loans, and savings products. Throughout his career, Mr. Fairbank has received many honors and awards including being named "Best CEO" in specialty finance by Institutional Investor magazine and "Business Leader of the Year" by Washingtonian Magazine. Since February 2004, Mr. Fairbank has served as a Director on MasterCard International's Global Board of Directors. Prior to that, Mr. Fairbank served on the U.S. Region Board of Directors of MasterCard from March of 1995 until February 2004, serving as its Chairman from March of 2002 until February of 2004. Mr. Fairbank graduated from Stanford University with a degree in economics and received an MBA from the Stanford Graduate School of Business.
| Organization | Position | Status |
|---|---|---|
| Capital One Financial Corporation | Founder & Chief Executive Officer | Current |
| Capital One Financial Corporation | Chairman | Current |
| MasterCard International, Inc. | Global Board of Directors | Current |
| Capital One Financial Corporation | President | Former |
| Capital One F.S.B. | Chairman | Former |
| Stanford University | Graduate | Former |
| Stanford Graduate School of Business | MBA | Former |
| Stanford Graduate School of Business | Degree In Economics | Former |
Executive News
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Lockheed Martin CEO tops highest paid list
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Capital One Copes as Clients Kick Habits
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Credit-card industry faces uncertainty as reforms loom [Richmond Times-Dispatch, Va.]
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