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- a public announcement by a company in a newspaper, on television or radio, or over the Internet, intended to attract buyers for a product or service
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- Investigating Mobile Marketing
- Mobile marketing, which refers to marketing on a mobile device like a cell phone, allows you to target prospects anytime, anywhere. Assuming that mobile devices are always on and connected, they're always available as communications media. This means you can access customers and prospects when they are at home, at...
- Articles 2007-11-19
- Sprint Nextel begins to wade into mobile marketing waters.
- Byline: COLIN GIBBS Sprint Nextel Corp. is expected to become the first Tier 1 carrier to officially step onto the mobile marketing playground this week, tapping Enpocket in an effort to generate revenues by delivering advertising messages th ...
- Research articles 2006-09-11
- Coke, Toyota, McDonald's test mobile advertising: market potential questioned. (Focus: Wireless Internet Advertising).
- "How do you know when you've been in college too long? When your major is in procrastination!" Although the merits of the previous bit of comedy are debatable, its place in wireless is fairly significant. The question-and-answer off ...
- Research articles 2002-11-18
- Mobile ads to capture 2 percent of online spending.(FOCUS: MIDYEAR REVIEW)
- Strategy Analytics, a research and consulting company in Boston, recently released a new report, Advertising on the Fourth Screen: Opt-In To Dominate Mobile Marketing Spend. This document from Strategy Analytics' wireless internet applications servic Strategy Analytics, a research and consulting company in Boston, recently released...
- Research articles 2005-06-27
- Mobile Marketing and Advertising to be Worth $3 Billion by 1Q 2008, Says ABI Research
- NEW YORK -- The world market for mobile marketing and advertising is expected to be worth about $3 billion by the end of 2007, according to a recent study from ABI Research. By 2011, the value of this market will reach $19 billion, including mobile search and video advertising. ABI...
- Research articles 2007-04-10
- Advertisers want to leave their message on your mobile phone.(Focus)
- Byline: Bill Shea Southeast Michigan advertising and marketing companies are in the global race to get their client's messages on wireless devices. Improved handset technology and a greater reliance on cell phones and other wireless devices mean Byline: Bill Shea ...
- Research articles 2007-01-15
- Mobile Marketing Forum: Smaato Inc. Introduces New Mobile Advertising Platform SOMA™ - Start of Public Beta Attracts International Brands
- SAN MATEO, Calif. & HAMBURG, Germany -- Smaato Inc., the ad-enabler for mobile phones, announces the launch of the public beta of its new mobile advertising platform SOMA[TM]. The first partners for the new mobile advertising platform SOMA[TM] Smaato Open Mobile Advertising are renowned brands including Mercedes-Benz and Microsoft. Together...
- Research articles 2006-11-28
- Companies rush to mobile marketing's potential.
- Byline: COLIN GIBBS If you're seeking evidence that mobile marketing is truly-and finally-gaining ground, look no further than Third Screen Media's bottom line. The Boston-based firm claims it saw more revenue in July than during...
- Research articles 2006-09-04
- Increasing Advertising Value Of Mobile Marketing
- Mobile marketing offers great opportunities for businesses. Marketing activities supported by mobile devices allow companies to directly communicate with their consumers without time or location barriers. Possibilities for marketers are numerous, but many aspects of mobile marketing still need further investigation. Especially, the topic of mobile advertising (m-advertising) is of...
- White papers 2004-12-08
- Why Include Mobile Marketing Within Your Strategy?
- According to research companies, national and international press, mobile advertising and marketing is 'The next big thing', and they are hailing the mobile phone as the gateway to the next advertising promised land. Advertising on mobile devices has been a relatively tiny proportion of the marketing mix for major corporations....
- White papers 2007-11-27
- AgendiZe Raises $1.3 Million For Local, Mobile Marketing Services
- Local and mobile marketing firm AgendiZe has raised $1.3 million in funding from French investment firm Entrepreneur Venture. The Montreal-based company previously raised roughly $2.2 million in funding (?1.5 million) from BNP Paribas Private Equity, Champagne Ardenne Croissance and Aube Investissment in 2006.AgendiZe offers a suite of local ad...
- External links 2009-09-21
- Alec Andronikov: Revolutionizing Mobile Advertising
- Alec Andronikov is the CEO of Movoxx, the only mobile advertising agency focused exclusively on SMS messaging, the fastest growing media channel on mobile phones. Movoxx allows marketers to target their ads by geographic, demographic, or contextual parameters. Andronikov discusses the difficulty of hiring for a start-up company, as well...
- Blog posts 2008-11-06
Additional Resources
- CBS and Pepsi bring video ads to printed page
- When some readers of Entertainment Weekly open their magazines next month, they will discover characters from US television programmes speaking to them from a wafer-thin video screen built into the page. The marketing experiment – which is being conducted by CBS, the US broadcaster, and Pepsi, the soft drinks maker...
- News items 2009-08-19
- SK Telecom Co. Ltd Q3 2007 Earnings Call Transcript
- Question-and-Answer SessionOperator Ladies and gentlemen, now we would like to open up the floor for questions and answers. [Operator Instructions]. In order to offer opportunities to as many participants as possible we would appreciate it greatly if you could limit the number of your questions two per person....
- Earnings calls 2007-10-25
- Verizon's iPhone targeting Motorola Droid phone revealed
- By Sam OliverPublished: 09:15 AM EST After the hardware was teased in a new advertisement over the weekend, purported shots and details of the Android-powered Motorola Droid have surfaced, giving insight into the device Verizon hopes to pit against Apple's iPhone.The handset runs the new Android 2.0 operating system and...
- News items 2009-10-19
- AT&T vs. Verizon: There's a lawyer for that
- It was bound to happen. AT&T is suing Verizon Wireless over its "There's a Map for That" advertising campaign.When I first saw the advertisements on TV, I thought for sure that AT&T or Apple would file a lawsuit claiming the advertisement was too similar to the iPhone's "There's an App...
- News items 2009-11-03
- Apple announces App Store offerings top 100,000
- By AppleInsider StaffPublished: 09:00 AM EST Apple Wednesday announced that more than 100,000 applications are now available on its App Store for the iPhone and iPod touch, crossing the milestone less than a year and a half after its debut."The App Store, now with over 100,000 applications available, is clearly...
- News items 2009-11-04
- Full Circle Digital takes on partner.
- Byline: Paul McIntyre Feb 07, 2007 (The Sydney Morning Herald - ABIX via COMTEX) -- An undisclosed stake of online advertising network Full Circle Digital has been sold to internet marketing group Clear Light Digital. Advertisement serving technology will be supplied from 2007...
- Research articles 2007-02-07
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