<?xml version="1.0" encoding="iso-8859-1" ?>
<rss version="2.0" xmlns:s="http://resources.bnet.com/">
<channel>
	<title><![CDATA[advertisement and mobile marketing Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/advertisement+and+mobile+marketing.html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to advertisement and mobile marketing]]></description>
	<s:counts start="0" returned="12" found="12" />
	<language>en-us</language>
	<item>
		<title><![CDATA[AgendiZe Raises $1.3 Million For Local, Mobile Marketing Services]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-agendize-raises-1.3-million-for-local-mobile-marketing-services%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ Local and mobile marketing firm AgendiZe has raised $1.3 million in funding from French investment firm Entrepreneur Venture. The Montreal-based company previously raised roughly $2.2 million in funding (?1.5 million) from BNP Paribas Private Equity, Champagne Ardenne Croissance and Aube Investissment in 2006.AgendiZe offers a suite of local ad...]]></description>
		<s:doctype><![CDATA[External links]]></s:doctype>
		<pubDate>Mon, 21 Sep 2009 15:33:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/mobile.html"><![CDATA[Mobile]]></category>
		<category domain="http://resources.bnet.com/topic/mobile+marketing.html"><![CDATA[Mobile Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/agendize.html"><![CDATA[AgendiZe]]></category>
		<category domain="http://resources.bnet.com/topic/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/wireless+and+mobility.html"><![CDATA[Wireless And Mobility]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/advertising.html"><![CDATA[Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/local.html"><![CDATA[Local]]></category>
		<category domain="http://resources.bnet.com/topic/money.html"><![CDATA[Money]]></category>
		<category domain="http://resources.bnet.com/topic/m%2526a+%2526+venture+capital.html"><![CDATA[M&A & Venture Capital]]></category>
		<category domain="http://resources.bnet.com/topic/venture+capital.html"><![CDATA[Venture Capital]]></category>
		<category domain="http://resources.bnet.com/topic/tameka+kee.html"><![CDATA[Tameka Kee]]></category>
	</item>
	<item>
		<title><![CDATA[Alec Andronikov: Revolutionizing Mobile Advertising]]></title>
		<link><![CDATA[http://blogs.bnet.com/dogandpony/?p=117]]></link>
		<description><![CDATA[Alec Andronikov is the CEO of Movoxx, the only mobile advertising agency focused exclusively on SMS messaging, the fastest growing media channel on mobile phones. Movoxx allows marketers to target their ads by geographic, demographic, or contextual parameters. Andronikov discusses the difficulty of hiring for a start-up company, as well...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 06 Nov 2008 14:35:43 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/mobile.html"><![CDATA[Mobile]]></category>
		<category domain="http://resources.bnet.com/topic/cell+phone.html"><![CDATA[Cell Phone]]></category>
		<category domain="http://resources.bnet.com/topic/sms.html"><![CDATA[SMS]]></category>
		<category domain="http://resources.bnet.com/topic/mobile+marketing.html"><![CDATA[Mobile Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/alec+andronikov.html"><![CDATA[Alec Andronikov]]></category>
		<category domain="http://resources.bnet.com/topic/movoxx.html"><![CDATA[Movoxx]]></category>
		<category domain="http://resources.bnet.com/topic/andronikov.html"><![CDATA[Andronikov]]></category>
		<category domain="http://resources.bnet.com/topic/marketers.html"><![CDATA[Marketers]]></category>
		<category domain="http://resources.bnet.com/topic/gfk+technology.html"><![CDATA[GFK Technology]]></category>
		<category domain="http://resources.bnet.com/topic/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/text+messaging%252fsms%252fmms.html"><![CDATA[Text Messaging/SMS/MMS]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/cellular+phones.html"><![CDATA[Cellular Phones]]></category>
		<category domain="http://resources.bnet.com/topic/consumer+electronics.html"><![CDATA[Consumer Electronics]]></category>
		<category domain="http://resources.bnet.com/topic/personal+technology.html"><![CDATA[Personal Technology]]></category>
		<category domain="http://resources.bnet.com/topic/online+communications.html"><![CDATA[Online Communications]]></category>
		<category domain="http://resources.bnet.com/topic/dog+%2526pony+editor.html"><![CDATA[Dog &Pony Editor]]></category>
		<category domain="http://resources.bnet.com/topic/dog+%2526+pony+editor.html"><![CDATA[Dog & Pony Editor]]></category>
	</item>
	<item>
		<title><![CDATA[Why Include Mobile Marketing Within Your Strategy?]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=347052]]></link>
		<description><![CDATA[According to research companies, national and international press, mobile advertising and marketing is 'The next big thing', and they are hailing the mobile phone as the gateway to the next advertising promised land. Advertising on mobile devices has been a relatively tiny proportion of the marketing mix for major corporations....]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Tue, 27 Nov 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/strategy.html"><![CDATA[Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/mobile.html"><![CDATA[Mobile]]></category>
		<category domain="http://resources.bnet.com/topic/mobile+marketing.html"><![CDATA[Mobile Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/imedia+communications.html"><![CDATA[iMedia Communications]]></category>
		<category domain="http://resources.bnet.com/topic/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Investigating Mobile Marketing]]></title>
		<link><![CDATA[http://www.bnet.com/2410-13237_23-168349.html]]></link>
		<description><![CDATA[Mobile marketing, which refers to marketing on a mobile device like a cell phone, allows you to target prospects anytime, anywhere. Assuming that mobile devices are always on and connected, they're always available as communications media. This means you can access customers and prospects when they are at home, at...]]></description>
		<s:doctype><![CDATA[Articles]]></s:doctype>
		<pubDate>Mon, 19 Nov 2007 14:58:53 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/phone.html"><![CDATA[Phone]]></category>
		<category domain="http://resources.bnet.com/topic/mobile.html"><![CDATA[Mobile]]></category>
		<category domain="http://resources.bnet.com/topic/cell+phone.html"><![CDATA[Cell Phone]]></category>
		<category domain="http://resources.bnet.com/topic/mobile+marketing.html"><![CDATA[Mobile Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/mobile+marketing+association.html"><![CDATA[Mobile Marketing Association]]></category>
		<category domain="http://resources.bnet.com/topic/phonecasting.html"><![CDATA[Phonecasting]]></category>
		<category domain="http://resources.bnet.com/topic/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/network+operator.html"><![CDATA[Network Operator]]></category>
		<category domain="http://resources.bnet.com/topic/mobile+commerce.html"><![CDATA[Mobile Commerce]]></category>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/mobile+device.html"><![CDATA[Mobile Device]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/bnet+editorial.html"><![CDATA[BNET Editorial]]></category>
	</item>
	<item>
		<title><![CDATA[Mobile Marketing and Advertising to be Worth $3 Billion by 1Q 2008, Says ABI Research]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2007_April_10/ai_n27197053]]></link>
		<description><![CDATA[NEW YORK -- The world market for mobile marketing and advertising is expected to be worth about $3 billion by the end of 2007, according to a recent study from ABI Research. By 2011, the value of this market will reach $19 billion, including mobile search and video advertising. ABI...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 10 Apr 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/abi+research.html"><![CDATA[ABI Research]]></category>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/mobile.html"><![CDATA[mobile]]></category>
		<category domain="http://resources.bnet.com/topic/mobile+marketing.html"><![CDATA[mobile marketing]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Advertisers want to leave their message on your mobile phone.(Focus)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5251/is_200701/ai_n20123736]]></link>
		<description><![CDATA[Byline: Bill Shea    Southeast Michigan advertising and marketing companies are in the  global race to get their client's messages on wireless devices.    Improved handset technology and a greater reliance on cell phones  and other wireless devices mean  Byline: Bill Shea ...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 15 Jan 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/google+inc..html"><![CDATA[Google Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/mobile.html"><![CDATA[mobile]]></category>
		<category domain="http://resources.bnet.com/topic/mobile+marketing.html"><![CDATA[mobile marketing]]></category>
		<category domain="http://resources.bnet.com/topic/phone.html"><![CDATA[phone]]></category>
		<category domain="http://resources.bnet.com/topic/wireless.html"><![CDATA[wireless]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GOOG</category>
		<category domain="tickers">GOOG</category>
	</item>
	<item>
		<title><![CDATA[Mobile Marketing Forum: Smaato Inc. Introduces New Mobile Advertising Platform SOMA&#153; - Start of Public Beta Attracts International Brands]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2006_Nov_28/ai_n27066399]]></link>
		<description><![CDATA[SAN MATEO, Calif. & HAMBURG, Germany -- Smaato Inc., the ad-enabler for mobile phones, announces the launch of the public beta of its new mobile advertising platform SOMA[TM]. The first partners for the new mobile advertising platform SOMA[TM] Smaato Open Mobile Advertising are renowned brands including Mercedes-Benz and Microsoft. Together...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 28 Nov 2006 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
		<category domain="http://resources.bnet.com/topic/mobile.html"><![CDATA[mobile]]></category>
		<category domain="http://resources.bnet.com/topic/mobile+advertising.html"><![CDATA[mobile advertising]]></category>
		<category domain="http://resources.bnet.com/topic/mobile+marketing.html"><![CDATA[mobile marketing]]></category>
		<category domain="http://resources.bnet.com/topic/public+beta.html"><![CDATA[public beta]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Sprint Nextel begins to wade into mobile marketing waters.]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb4962/is_200609/ai_n18144877]]></link>
		<description><![CDATA[Byline: COLIN GIBBS       Sprint Nextel Corp. is expected to become the first Tier 1 carrier  to officially step onto the mobile marketing playground this week,  tapping Enpocket in an effort to generate revenues by delivering  advertising messages th   ...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 11 Sep 2006 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/carrier.html"><![CDATA[carrier]]></category>
		<category domain="http://resources.bnet.com/topic/mobile.html"><![CDATA[mobile]]></category>
		<category domain="http://resources.bnet.com/topic/mobile+marketing.html"><![CDATA[mobile marketing]]></category>
		<category domain="http://resources.bnet.com/topic/sprint+nextel+corp..html"><![CDATA[Sprint Nextel Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/wireless.html"><![CDATA[wireless]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">S</category>
		<category domain="tickers">S</category>
	</item>
	<item>
		<title><![CDATA[Companies rush to mobile marketing's potential.]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb4962/is_200609/ai_n18144921]]></link>
		<description><![CDATA[Byline: COLIN GIBBS       If you're seeking evidence that mobile marketing is truly-and  finally-gaining ground, look no further than Third Screen Media's  bottom line.       The Boston-based firm claims it saw more revenue in July than  during...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 04 Sep 2006 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/mobile.html"><![CDATA[mobile]]></category>
		<category domain="http://resources.bnet.com/topic/mobile+marketing.html"><![CDATA[mobile marketing]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Mobile ads to capture 2 percent of online spending.(FOCUS: MIDYEAR REVIEW)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5262/is_200506/ai_n20402240]]></link>
		<description><![CDATA[Strategy Analytics, a research and consulting company in Boston,  recently released a new report, Advertising on the Fourth Screen: Opt-In  To Dominate Mobile Marketing Spend. This document from Strategy  Analytics' wireless internet applications servic  Strategy Analytics, a research and consulting company in Boston,  recently released...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 27 Jun 2005 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/mobile.html"><![CDATA[mobile]]></category>
		<category domain="http://resources.bnet.com/topic/mobile+marketing.html"><![CDATA[mobile marketing]]></category>
		<category domain="http://resources.bnet.com/topic/strategy+analytics.html"><![CDATA[Strategy Analytics]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Increasing Advertising Value Of Mobile Marketing]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=275991]]></link>
		<description><![CDATA[Mobile marketing offers great opportunities for businesses. Marketing activities supported by mobile devices allow companies to directly communicate with their consumers without time or location barriers. Possibilities for marketers are numerous, but many aspects of mobile marketing still need further investigation. Especially, the topic of mobile advertising (m-advertising) is of...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 08 Dec 2004 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/mobile.html"><![CDATA[Mobile]]></category>
		<category domain="http://resources.bnet.com/topic/mobile+marketing.html"><![CDATA[Mobile Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Coke, Toyota, McDonald's test mobile advertising: market potential questioned. (Focus: Wireless Internet Advertising).]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb4962/is_200211/ai_n18157303]]></link>
		<description><![CDATA["How do you know when you've been in college too long?  When your major is in procrastination!"       Although the merits of the previous bit of comedy are debatable,  its place in wireless is fairly significant. The question-and-answer  off   ...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 18 Nov 2002 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/internet+advertising.html"><![CDATA[Internet advertising]]></category>
		<category domain="http://resources.bnet.com/topic/mcdonald%2527s+corp..html"><![CDATA[McDonald's Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/mobile.html"><![CDATA[mobile]]></category>
		<category domain="http://resources.bnet.com/topic/mobile+marketing.html"><![CDATA[mobile marketing]]></category>
		<category domain="http://resources.bnet.com/topic/toyota+motor+corp..html"><![CDATA[Toyota Motor Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/wireless.html"><![CDATA[wireless]]></category>
		<category domain="http://resources.bnet.com/topic/wireless+internet.html"><![CDATA[wireless Internet]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">MCD</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">TM</category>
		<category domain="tickers">MCD,TM</category>
	</item>
</channel>
</rss>
