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- Advertisement
- a public announcement by a company in a newspaper, on television or radio, or over the Internet, intended to attract buyers for a product or service
- Advertisement definition on BNET »
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- ADDING MULTIMEDIA TV Guide Publisher and Industry Veteran Scott Crystal Named President, TV Guide Publishing Group
- NEW YORK -- Gemstar-TV Guide International, Inc. (NASDAQ: GMST) today announced that it has promoted Scott Crystal, 49, to president, TV Guide Publishing Group, effective October 17, 2005. Mr. Crystal becomes president after having served for three years as senior vice president and publisher, overseeing advertising sales and marketing for...
- Research articles 2005-10-05
- To The Ends Of The Earth
- Travel, culture, history, science. These are the common themes of four association-sponsored magazines that appeal to upscale Americans who pursue lifelong learning - on vacation in far-away lands or in the pages of these magazines. They break into two camps. The massive and powerful Smithsonian and National Geographic have formidable...
- Research articles 2004-03-01
- Ad blitz to woo American tourists.
- Sep 07, 2003 (The West Australian - ABIX via COMTEX) A new advertising campaign to attract tourists is being launched in the US and Canada. Ken Boundy, Australian Tourist Commission MD, says the 12-month, $A10m promotional "blitz" incorporates a deal with National Geographic,...
- Research articles 2003-09-08
- going places.(Asia's two new adventure channels:)(Discovery Travel & Adventure Channel;)(National Geographic Channel Asia)
- Television Asia looks at Asia's two new action and adventure channels DISCOVERY TRAVEL & ADVENTURE CHANNEL ...
- Research articles 2001-07-01
- History in the making: India's infotainment advertising pie is stalled at below US$10 million a year, media insiders say. Hopes are that the launch of the History Channel will add at least 20% to the total, Ritesh Gupta looks at a new channel with an old
- Two scenarios are possible for the history/ biography genre in India in 2004. Either the launch of The History Channel on November 30 enlarges the ad pie for the entire genre. Or it filches revenue from STAR stable-mate, National Geographic, and ri Two scenarios...
- Research articles 2004-01-01
- Nat Geo hunts for more ad dollars.(National Geographic Channel)
- Like the wildlife featured in so much of its programming, National Geographic Channel is hunting -- in its case, for more ad dollars. As bait, NGC will use 450 hours of original series and specials set for 2003-04, including six new series. ...
- Research articles 2003-04-28
- Nat Geo, Petco Unleash "Dr. Phil for Dogs".(National Geographic Channel and Petco Animal Supplies' marketing campaign)
- By Craig Kuhl Series Host's In-Store Appearance Boosts 'Dog Whisperer' Viewership When Cesar Millan, host of National Geographic Channel's Dog Whisperer appeared earlier this year at a Petco pet supply store in New York City,...
- Research articles 2006-03-20
- Nat Geo, Petco unleash 'Dr. Phil for dogs': series host's in-store appearance boosts 'Dog Whisperer' viewership.(National Geographic Channel)(Petco Animal Supplies Inc.)
- When Cesar Millan, host of National Geographic Channel's Dog Whisperer appeared earlier this year at a Petco pet supply store in New York City, over 600 people and their pets turned out to meet this "Dr. Phil for dogs." What followe...
- Research articles 2006-03-20
- Extra! Extra! NetGravity AdServer Means Revenue to Traditional Publications Online; National Geographic Online, Forbes, Hearst Corp.'s HomeArts, The Chicago Tribune Choose the NetGravity AdServer to Manage Advertising for Online Presence
- SAN MATEO, Calif.--BUSINESS WIRE--Nov. 25, 1996--NetGravity today announced that the NetGravityTM AdServer has become the online advertising management software of choice for leading online publishers, allowing traditional publishing institutions to meet the dynamic needs of online readers through advertising-supported Web publications.
- Research articles 1996-11-25
- Industry Moves: Citing Ad Declines, Nat Geo Ousts Three On Publishing Side
- National Geographic Society, pointing to the need to cut costs amid a continued ad slump, has ousted group publisher Steve Giannettipresident, MinOnline reported, citing a staff memo from John Griffin, the president, publishing. Giannetti had been with the magazine for nine years and was credited with starting many of...
- External links 2009-10-01
- National Geographic Looks for Ways to Get People to Watch Ads
- One thing that's gotten a little lost in the shuffle as TV networks and advertisers battle it out in this year's upfront is that the currency upon which they are doing business is different that it was a few years ago. As of 2007, the whole market has been based...
- Blog posts 2009-08-03
- Crash course: National Geographic Channel.(Spot Watch)(television advertising)(Brief Article)
- National Geographic Channel borrows some of parent Fox's attitude in a new spot for Seconds From Disaster, a series examining air disasters. In its latest spot, the NGC shows an office worker Kate asking Bob, a technician working on a copy machine, National Geographic...
- Research articles 2004-10-11
- Through the wire.(One Six Eight Design Group produces ads for National Geographic Channel; various other news items)(Brief Article)
- 'Wonder'-ful One Six Eight Design Group of San Francisco has come up with an eye-catching batch of IDs for National Geographic Channel, all tagged with the network's umbrella slogan, 'Always Wonder." Each of the 11 spots,...
- Research articles 2002-02-04
- The master builder: sports vet launches Nat Geo and delivers ad, ratings success.(Laureen Ong)(National Geographic Channel)(Biography)
- National Geographic Channel President Laureen Ong spent 15 years working in sports TV. There was just one problem: She hated sports. "I used to joke that it must have been my punishment for a previous life," she says. "It was a busin National Geographic...
- Research articles 2005-03-07
Additional Resources
- Duracell teams up with National Geographic
- Procter & Gamble Co.'s Duracell division has developed a unique 30-second television advertisement in collaboration with the National Geographic Society. The ad captures a glimpse of penguins in their natural habitat through the lens of a National Geographic Crittercam, which can withstand extreme conditions and capture unique sounds and images....
- Research articles 2006-01-02
- Choosing Where to Advertise
- There are five things you should consider when choosing where to advertise:your target audiencethe comparative costs of reaching that audience through different mediathe timing of your campaigncreative opportunitieseditorial statureSelecting advertising media involves comparing and balancing all of these factors to develop an advertising media mix that's right for your product....
- Articles 2007-07-30
- Roadway[R] Express.(Company Profile)(Advertisement)
- Roadway Express provides fast and reliable freight transportation in regional, national and international markets. Roadway's vast geographic coverage and broad service offerings help customers respond quickly to market trends and drive cost out of their supply chains. Integrated technologies assure consistent service and in-transit shipment...
- Research articles 2004-12-01
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