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	<title><![CDATA[advertisement and national geographic Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/advertisement+and+national+geographic.html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to advertisement and national geographic]]></description>
	<s:counts start="0" returned="14" found="14" />
	<language>en-us</language>
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		<title><![CDATA[Industry Moves: Citing Ad Declines, Nat Geo Ousts Three On Publishing Side]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-industry-moves-citing-ad-declines-nat-geo-ousts-three-on-publishing-sid%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ National Geographic Society, pointing to the need to cut costs amid a continued ad slump, has ousted group publisher Steve Giannettipresident, MinOnline reported, citing a staff memo from John Griffin, the president, publishing. Giannetti had been with the magazine for nine years and was credited with starting many of...]]></description>
		<s:doctype><![CDATA[External links]]></s:doctype>
		<pubDate>Thu, 01 Oct 2009 16:31:49 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
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		<category domain="http://resources.bnet.com/topic/national+geographic.html"><![CDATA[National Geographic]]></category>
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		<category domain="http://resources.bnet.com/topic/magazines.html"><![CDATA[Magazines]]></category>
		<category domain="http://resources.bnet.com/topic/david+kaplan.html"><![CDATA[David Kaplan]]></category>
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		<title><![CDATA[National Geographic Looks for Ways to Get People to Watch Ads]]></title>
		<link><![CDATA[http://industry.bnet.com/media/10003548/national-geographic-looks-for-ways-to-get-people-to-watch-ads/]]></link>
		<description><![CDATA[One thing that's gotten a little lost in the shuffle as TV networks and advertisers battle it out in this year's upfront is that the currency upon which they are doing business is different that it was a few years ago. As of 2007, the whole market has been based...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 03 Aug 2009 08:27:15 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/commercial.html"><![CDATA[Commercial]]></category>
		<category domain="http://resources.bnet.com/topic/national+geographic.html"><![CDATA[National Geographic]]></category>
		<category domain="http://resources.bnet.com/topic/tvs.html"><![CDATA[TVs]]></category>
		<category domain="http://resources.bnet.com/topic/tv+%2526+home+theater.html"><![CDATA[Tv & Home Theater]]></category>
		<category domain="http://resources.bnet.com/topic/personal+technology.html"><![CDATA[Personal Technology]]></category>
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		<category domain="http://resources.bnet.com/topic/catharine+p.+taylor.html"><![CDATA[Catharine P. Taylor]]></category>
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		<title><![CDATA[Nat Geo, Petco Unleash "Dr. Phil for Dogs".(National Geographic Channel and Petco Animal Supplies' marketing campaign)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb4895/is_200603/ai_n17961253]]></link>
		<description><![CDATA[By Craig Kuhl       Series Host's In-Store Appearance Boosts 'Dog  Whisperer' Viewership       When Cesar Millan, host of National Geographic Channel's Dog  Whisperer appeared earlier this year at a Petco pet supply store in New  York City,...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 20 Mar 2006 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/national+geographic.html"><![CDATA[National Geographic]]></category>
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	<item>
		<title><![CDATA[Nat Geo, Petco unleash 'Dr. Phil for dogs': series host's in-store appearance boosts 'Dog Whisperer' viewership.(National Geographic Channel)(Petco Animal Supplies Inc.)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb4895/is_200603/ai_n17962184]]></link>
		<description><![CDATA[When Cesar Millan, host of National Geographic Channel's Dog  Whisperer appeared earlier this year at a Petco pet supply store in New  York City, over 600 people and their pets turned out to meet this  "Dr. Phil for dogs."       What followe...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 20 Mar 2006 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/national+geographic.html"><![CDATA[National Geographic]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[ADDING MULTIMEDIA TV Guide Publisher and Industry Veteran Scott Crystal Named President, TV Guide Publishing Group]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2005_Oct_5/ai_n15676326]]></link>
		<description><![CDATA[NEW YORK -- Gemstar-TV Guide International, Inc. (NASDAQ: GMST) today announced that it has promoted Scott Crystal, 49, to president, TV Guide Publishing Group, effective October 17, 2005. Mr. Crystal becomes president after having served for three years as senior vice president and publisher, overseeing advertising sales and marketing for...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 05 Oct 2005 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
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		<title><![CDATA[The master builder: sports vet launches Nat Geo and delivers ad, ratings success.(Laureen Ong)(National Geographic Channel)(Biography)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5053/is_200503/ai_n18347290]]></link>
		<description><![CDATA[National Geographic Channel President Laureen Ong spent 15 years  working in sports TV. There was just one problem: She hated sports.  "I used to joke that it must have been my punishment for a previous  life," she says. "It was a busin    National Geographic...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 07 Mar 2005 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/national+geographic.html"><![CDATA[National Geographic]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Crash course: National Geographic Channel.(Spot Watch)(television advertising)(Brief Article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb4895/is_200410/ai_n17966493]]></link>
		<description><![CDATA[National Geographic Channel borrows some of parent Fox's  attitude in a new spot for Seconds From Disaster, a series examining air  disasters. In its latest spot, the NGC shows an office worker Kate  asking Bob, a technician working on a copy machine,    National Geographic...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 11 Oct 2004 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/national+geographic.html"><![CDATA[National Geographic]]></category>
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		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[To The Ends Of The Earth]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m3065/is_3_33/ai_n6065876]]></link>
		<description><![CDATA[Travel, culture, history, science. These are the common themes of four association-sponsored magazines that appeal to upscale Americans who pursue lifelong learning - on vacation in far-away lands or in the pages of these magazines. They break into two camps. The massive and powerful Smithsonian and National Geographic have formidable...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 01 Mar 2004 23:59:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
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		<category domain="http://resources.bnet.com/topic/mag.html"><![CDATA[mag]]></category>
		<category domain="http://resources.bnet.com/topic/national+geographic.html"><![CDATA[National Geographic]]></category>
		<category domain="http://resources.bnet.com/topic/readers.html"><![CDATA[Readers]]></category>
		<category domain="http://resources.bnet.com/topic/smithsonian+institution.html"><![CDATA[Smithsonian Institution]]></category>
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		<title><![CDATA[History in the making: India's infotainment advertising pie is stalled at below US$10 million a year, media insiders say. Hopes are that the launch of the History Channel will add at least 20% to the total, Ritesh Gupta looks at a new channel with an old ]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5026/is_200401/ai_n18239066]]></link>
		<description><![CDATA[Two scenarios are possible for the history/ biography genre in  India in 2004. Either the launch of The History Channel on November 30  enlarges the ad pie for the entire genre. Or it filches revenue from  STAR stable-mate, National Geographic, and ri    Two scenarios...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 01 Jan 2004 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/national+geographic.html"><![CDATA[National Geographic]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Ad blitz to woo American tourists.]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb4692/is_200309/ai_n17832350]]></link>
		<description><![CDATA[Sep 07, 2003 (The West Australian - ABIX via COMTEX)     A new advertising campaign to attract tourists is being launched in  the US and Canada. Ken Boundy, Australian Tourist Commission MD, says  the 12-month, $A10m promotional "blitz" incorporates a deal  with National Geographic,...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 08 Sep 2003 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[INTERNET]]></category>
		<category domain="http://resources.bnet.com/topic/national+geographic.html"><![CDATA[National Geographic]]></category>
		<category domain="http://resources.bnet.com/topic/qantas+airways+ltd..html"><![CDATA[Qantas Airways Ltd.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">QAN</category>
		<category domain="tickers">QAN</category>
	</item>
	<item>
		<title><![CDATA[Nat Geo hunts for more ad dollars.(National Geographic Channel)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb4895/is_200304/ai_n17994707]]></link>
		<description><![CDATA[Like the wildlife featured in so much of its programming, National  Geographic Channel is hunting -- in its case, for more ad dollars. As  bait, NGC will use 450 hours of original series and specials set for  2003-04, including six new series.     ...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 28 Apr 2003 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/national+geographic.html"><![CDATA[National Geographic]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Through the wire.(One Six Eight Design Group produces ads for National Geographic Channel; various other news items)(Brief Article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb4895/is_200202/ai_n17985131]]></link>
		<description><![CDATA['Wonder'-ful       One Six Eight Design Group of San Francisco has come up with an  eye-catching batch of IDs for National Geographic Channel, all tagged  with the network's umbrella slogan, 'Always Wonder."       Each of the 11 spots,...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 04 Feb 2002 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/cable.html"><![CDATA[cable]]></category>
		<category domain="http://resources.bnet.com/topic/network.html"><![CDATA[network]]></category>
		<category domain="http://resources.bnet.com/topic/abc+inc..html"><![CDATA[ABC Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/nbc+universal+inc..html"><![CDATA[NBC Universal Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/cnbc.html"><![CDATA[CNBC]]></category>
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		<category domain="http://resources.bnet.com/topic/basecamp.html"><![CDATA[BaseCamp]]></category>
		<category domain="http://resources.bnet.com/topic/national+geographic.html"><![CDATA[National Geographic]]></category>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
	</item>
	<item>
		<title><![CDATA[going places.(Asia's two new adventure channels:)(Discovery Travel & Adventure Channel;)(National Geographic Channel Asia)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5026/is_200107/ai_n18239922]]></link>
		<description><![CDATA[Television Asia looks at Asia's two new action and adventure  channels                               DISCOVERY TRAVEL & ADVENTURE CHANNEL   ...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Sun, 01 Jul 2001 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/national+geographic.html"><![CDATA[National Geographic]]></category>
		<category domain="http://resources.bnet.com/topic/programming.html"><![CDATA[programming]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Extra! Extra! NetGravity AdServer Means Revenue to Traditional Publications Online; National Geographic Online, Forbes, Hearst Corp.'s HomeArts, The Chicago Tribune Choose the NetGravity AdServer to Manage Advertising for Online Presence]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_1996_Nov_25/ai_18884568]]></link>
		<description><![CDATA[SAN MATEO, Calif.--BUSINESS WIRE--Nov. 25, 1996--NetGravity today announced that the NetGravityTM AdServer has become the online advertising management software of choice for leading online publishers, allowing traditional publishing institutions to meet the dynamic needs of online readers through advertising-supported Web publications.]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 25 Nov 1996 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/forbes.html"><![CDATA[Forbes]]></category>
		<category domain="http://resources.bnet.com/topic/hearst+corp..html"><![CDATA[Hearst Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/national+geographic.html"><![CDATA[National Geographic]]></category>
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