BNET Industries
Last Fiscal Year Sales:$81.7M
- Private
- US
Dow Jones Description
Internet Media & Market Research Services
Cto, Senior Vice President, Engineering & Operations
John KleineNumber of Employees 397
Contact Information
120 West 45th St 35th Fl
New York, New York 10036
(212) 703-5900
Peer Companies
NAICS Code All Other Business Support Services: 561499
News & Analysis
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advertisement and netratings inc. - All News and Analysis
Web rating firms pushed by ad buyers to measure up; Audit of methods, more sophisticated counts demanded as spending rises.(NetRatings Inc. and comScore )
Byline: Amanda Fung For as long as there has been an Internet, there's been a slow-burning controversy about how online audiences are measured. The main problem is that the two dominant rating agencies almost never agree. A recent case in point: ...
Quick Hits.(miscellaneous brief articles)(Brief Article)
Magazine ad revenue climbs 8.6% in July Magazine advertising revenue in July totaled $1.1 billion, an increase of 8.6% compared with July 2001, according to figures released by Publishers Information Bureau. The beleaguered technology sector was the only one of the 12 major ad...
The Week.
Lorillard, Legacy runaround suing It's dueling lawsuits as Lorillard Tobacco Co. last week made good on its threat and sued the American Legacy Foundation, contending an anti-tobacco ad about dog urine and other foundation ads violated the accord between tobacco makers and state attorneys...
The Wild, Wild Web: Best Practices for Advertising to Teens Online
Online advertising still represents something of a frontier for most marketers - and those uncharted territories can look pretty threatening, especially when you're targeting teens. Teenagers' cynical stance on Internet ads is well-documented. Their clickthrough rate is abysmally low, according to information last month from Nielsen Netratings:...
Kate Maddox Joins NetRatings as Principal Advertising Analyst; Maddox Brings More Than Ten Years of Interactive Marketing and Advertising Experience to NetRatings
Business Editors/High-Tech Writers
Ad trackers offer a measured response ;wirelessmeasurement: Companies grapple with a future unplugged.(Brief Article)
Web audience and ad counters AdRelevance, Media Met-rix and NetRatings are watching wireless -- and waiting for the market to mature. There's not much to measure yet. But as Web ad-measurement companies try to make sense of a category that needs to be defined,...
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Decision Makers
| Name (plus bio) | Position |
|---|---|
| John Kleine | Cto, Senior Vice President, Engineering & Operations |
| Kenneth Cassar | Chief Analyst & Senior Director, Indus Solutions |
| Todd Sloan | CFO & Executive Vice President, Corp Development |
| Manish Bhatia | Executive Vice President, Global Operations & US Sales |
| Susan D. Whiting | Executive Vice President of Vnu |
| Alan Shapiro | Senior Vice President and General Counsel |
| David Muir | Senior Vice President, Engineering & Operations |
| Ron McCoy | Senior Vice President, Res |
| Susan Hickey | Senior Vice President |
| Charles Buchwalter | Vice President, Industry Solutions |
| Jon Gibs | Vice President, Media Analytics, Online |
| Lucy Green | Vice President, Marketing |
| Martin Filz | Vice President, Business Development |
| Michael Lanz | Vice President, Search Indus Solutions |
| Salvatore Ippolito | Vice President, Sales |
| Sean Kaldor | Vice President, Corp Marketing |
| Forrest Didier | Managing Director, APLA |
| Ben Hogg | Director, Business Development |
| Carolyn Creekmore | Senior Director, Media Analytics |
| Stefan Raum | Senior Director, Sales, Marketing |
| Andreas Gutjahr | Manager, Marketing |
| Birte Voss | Service Manager |
| Cristina Papini | Senior Accounting Manager |
| Daniele Sommavilla | Regl Manager, Europe |
| Guido Mazzoccola | Service Manager |
| Stephan Achstetter | Service Manager |
| Jerrell Shelton | Director |
Board of Directors
| Name (plus bio) | Position |
|---|---|
| John A. Dimling | Chairman |
| D. Scott Mercer | Board of Directors |
| James M. Oa | Board Member |
| William Pulver | Board of Directors |
| Organization | Position | Status |
|---|---|---|
| Netratings, Inc. | Cto, Senior Vice President, Engineering & Operations | Current |
| Organization | Position | Status |
|---|---|---|
| Netratings, Inc. | Chief Analyst & Senior Director, Indus Solutions | Current |
| Netratings, Inc. | Director, Strategic Analysis | Former |
| Jupiterresearch | Lead Online Retail Analyst | Former |
| University of Connecticut | M.B.A. | Former |
| University of Connecticut | B.A. In Political Science | Former |
| Organization | Position | Status |
|---|---|---|
| Netratings, Inc. | CFO & Executive Vice President, Corp Development | Current |
| University of Wisconsin | B.B.A. | Former |
| Organization | Position | Status |
|---|---|---|
| Netratings, Inc. | Executive Vice President, Global Operations & US Sales | Current |
| Webmama, Inc. | Current | |
| Nielsen Media Research, Inc. | Former | |
| Baruch College | MBA in Computer Information Systems | Former |
| City University of New York | Mba In Computer Information Systems | Former |
| Organization | Position | Status |
|---|---|---|
| Katz Sets Women's Career Summit | President and CEO Nielsen Media Research | Current |
| VNU, Inc. | Executive Vice President | Current |
| VNU Media Measurement & Information Group | Executive Vice President | Current |
| Spectra Marketing Systems, Inc. | Executive Vice President | Current |
| Netratings, Inc. | Executive Vice President of Vnu | Current |
| Acnielsen Corporation | Vice Chair and Executive Vice President | Current |
| PERQ/HCI L.L.C. | Executive Vice President | Current |
| Nielsen Online | Executive Vice President, The Nielsen Company | Current |
| Nielsen Mobile | Executive Vice President, The Nielsen Company | Current |
| SRDS, Inc. | Executive Vice President | Current |
| The Nielsen Company B.V. | Executive Vice President | Current |
| Claritas, Inc. | Executive Vice President, The Nielsen Company | Current |
| Nielsen Media Research, Inc. | Chairman | Current |
| Nielsen Retail Entertainment Information | Chairman | Current |
| Denison University | Board of Trustees | Current |
| Peggy Notebaert Nature Museum | Board of Trustees | Current |
| The Ad Council | Board of Directors | Current |
| Wilmington Trust Corporation | Board of Directors | Current |
| IRTS Foundation, Inc. | Board of Directors | Current |
| Nielsen Co | Vice Chair | Current |
| YMCA of Greater New York | Board of Directors | Current |
| The Nielsen Company B.V. | Member, Executive Council | Current |
| Denison University | Trustee | Current |
| Nielsen Media Research, Inc. | President and Chief Executive Officer | Former |
| Nielsen Retail Entertainment Information | Executive Vice President, the Nielsen Company, Chairman | Former |
| Nielsen Media Research, Inc. | General Manager | Former |
| Netratings, Inc. | Board of Directors | Former |
| Denison University | Bachelor of Arts Degree | Former |
| VNU, Inc. | Member | Former |
| Advertising Research Foundation | Member | Former |
Alan Shapiro is Senior Vice President and General Counsel of NetRatings and is responsible for the company's legal affairs in the United States and abroad, including securities, corporate governance, mergers and acquisitions, privacy, litigation and intellectual property. Mr. Shapiro joined NetRatings in 2002. Prior to NetRatings, Mr. Shapiro was Senior Vice President and General Counsel of Jupiter Media Metrix, having joined the company in early 2000 as Vice President and General Counsel of Jupiter Communications. Previously, Mr. Shapiro spent 3 years as a corporate associate with the law firms of Brobeck, Phlegher & Harrison LLP and Dechert LLP. He holds a B.A. from Columbia University and a J.D. from UCLA.
| Organization | Position | Status |
|---|---|---|
| Netratings, Inc. | Senior Vice President and General Counsel | Current |
| Jupiter Communications | Vice President and General Counsel | Former |
| Dechert Llp | Associate | Former |
| University of California, Los Angeles | J.D. | Former |
| Columbia University | B.A. | Former |
| Organization | Position | Status |
|---|---|---|
| Netratings, Inc. | Senior Vice President, Engineering & Operations | Current |
| Unicru Inc. | Senior Vice President, Engineering | Current |
| Aligo, Inc. | Vice President of Engineering | Current |
| Webmama, Inc. | Current | |
| FTI Consulting, Inc. | Former | |
| Kettering University | B.S. In Mechanical Engineering | Former |
| Organization | Position | Status |
|---|---|---|
| Netratings, Inc. | Senior Vice President, Res | Current |
Susan Hickey is Senior Vice President of NetRatings, responsible for the company's Marketing, Investor Relations and Human Resources functions. Ms. Hickey joined NetRatings in 2002 as Vice President of Investor Relations. From 1997 to 2002, Ms. Hickey was with Media Metrix, which became Jupiter Media Metrix, where her last assignment was Vice President of Investor Relations and Corporate Communications. From 1988 to 1997, Ms. Hickey held numerous sales and corporate marketing positions with AT&T. Ms. Hickey is a graduate of Virginia Tech.
| Organization | Position | Status |
|---|---|---|
| Netratings, Inc. | Senior Vice President | Current |
| Organization | Position | Status |
|---|---|---|
| Netratings, Inc. | Vice President, Industry Solutions | Current |
| University of California, Berkeley | M.S. In Natural Resource Economics | Former |
| Organization | Position | Status |
|---|---|---|
| Netratings, Inc. | Vice President, Media Analytics, Online | Current |
| Jupiterresearch | Analytics Director | Former |
| Netratings, Inc. | Senior Director, Media | Former |
| Jupiterresearch | Analyst | Former |
| State University of New York at Buffalo | M.A. In Geography | Former |
| Clark University | B.A | Former |
| Organization | Position | Status |
|---|---|---|
| Netratings, Inc. | Vice President, Marketing | Current |
| Organization | Position | Status |
|---|---|---|
| Netratings, Inc. | Vice President, Business Development | Current |
| Organization | Position | Status |
|---|---|---|
| Netratings, Inc. | Vice President, Search Indus Solutions | Current |
| Organization | Position | Status |
|---|---|---|
| Netratings, Inc. | Vice President, Sales | Current |
| Organization | Position | Status |
|---|---|---|
| Netratings, Inc. | Vice President, Corp Marketing | Current |
| Webmama, Inc. | Current | |
| Netratings, Inc. | Chief Analyst | Former |
| Indiana University | B.S. In Marketing | Former |
| Organization | Position | Status |
|---|---|---|
| Netratings, Inc. | Managing Director, APLA | Current |
| Acnielsen Corporation | Current | |
| Indiana University | M.B.A. | Former |
| Northwestern University | B.A. | Former |
| Organization | Position | Status |
|---|---|---|
| Netratings, Inc. | Director, Business Development | Current |
| Organization | Position | Status |
|---|---|---|
| Netratings, Inc. | Senior Director, Media Analytics | Current |
| Organization | Position | Status |
|---|---|---|
| Netratings, Inc. | Senior Director, Sales, Marketing | Current |
| Organization | Position | Status |
|---|---|---|
| Netratings, Inc. | Manager, Marketing | Current |
| Organization | Position | Status |
|---|---|---|
| Netratings, Inc. | Service Manager | Current |
| Organization | Position | Status |
|---|---|---|
| Netratings, Inc. | Senior Accounting Manager | Current |
| Organization | Position | Status |
|---|---|---|
| Netratings, Inc. | Regl Manager, Europe | Current |
| Organization | Position | Status |
|---|---|---|
| Netratings, Inc. | Service Manager | Current |
| Organization | Position | Status |
|---|---|---|
| Netratings, Inc. | Service Manager | Current |
| Organization | Position | Status |
|---|---|---|
| Netratings, Inc. | Chairman | Current |
| Nielsen Media Research, Inc. | Chairman | Former |
| Organization | Position | Status |
|---|---|---|
| Conexant Korea, Ltd. | Chairman and Chief Executive Officer | Current |
| Adaptec, Inc. | Chairman of The Board | Current |
| Polycom, Inc. | Board of Directors | Current |
| SMART Modular Technologies, Inc. | Director | Current |
| Palm, Inc. | Director | Current |
| Netratings, Inc. | Board of Directors | Current |
| Adaptec, Inc. | Interim Chief Executive Officer | Former |
| Western Digital Corporation | Chief Financial Officer | Former |
| Teralogic, LLC | Chief Financial Officer | Former |
| Western Digital Corporation | Senior Vice President | Former |
| California Polytechnic State University | B.S. In Accounting | Former |
James is Senior Vice President and Chief Financial Officer for VNU's Media Measurement and Information Group, and serves on its executive board. He has overall financial responsibilities for the multiple business units in media and entertainment measurement. In addition, James is a board member of NetRatings. Previously, he was senior vice president and CFO for Nielsen Media Research, part of the VNU MMI Group. O'Hara joined VNU in 1998 as chief financial officer for VNU Marketing Information.
| Organization | Position | Status |
|---|---|---|
| Nielsen BuzzMetrics | Board of Directors | Current |
| Netratings, Inc. | Board Member | Current |
| Nielsen Media Research, Inc. | Cfo | Former |
| VNU, Inc. | Chief Financial Officer | Former |
Jerrell Shelton has served on Solera’s Board of Directors since April 2007. From June 2004 to May 2006, Mr. Shelton was the Chairman and CEO of Wellness, Inc., a provider of advanced, integrated hospital and clinical environments. Prior to that, he served as CEO of IBM’s WebFountain. From October 1998 to October 1999, Mr. Shelton was Chairman, President and CEO of NDC Holdings II, Inc. Between October 1996 and July 1998, he was President and CEO of Continental Graphics Holdings, Inc. And from October 1991 to July 1996, Mr. Shelton served as President and CEO of Thomson Business Information Group. He is currently a director of NetRatings, Inc., a provider of Internet audience measurement and analysis. Mr. Shelton has a B.S. in Business Administration from the University of Tennessee and an M.B.A. from Harvard University.
| Organization | Position | Status |
|---|---|---|
| Solera Inc. | Board of Directors | Current |
| Netratings, Inc. | Director | Current |
| Wellness Inc. | Chief Executive Officer | Former |
| Wellness Inc. | Chairman | Former |
| Harvard University | M.B.A. | Former |
| The University of Tennessee | B.S. In Business Administration | Former |
| Organization | Position | Status |
|---|---|---|
| Webmama, Inc. | Current | |
| Netratings, Inc. | Board of Directors | Current |
| Netratings, Inc. | President & CEO | Former |
| University of NSW | Bachelor of Commerce degree | Former |
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