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		<title><![CDATA[Transmeta Explores Ads; Siemens Rings US Effort - Brief Article]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0BDW/is_46_41/ai_67716746]]></link>
		<description><![CDATA[Transmeta, the small fry chip maker, has been one of Silicon Valley's best-kept secrets. Even with the buzz generated by its hiring of Linux creator Linus Torvalds, little leaked about the mysterious startup. Now it's time to reverse course.]]></description>
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		<pubDate>Mon, 27 Nov 2000 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/now+it.html"><![CDATA[NOW IT]]></category>
		<category domain="http://resources.bnet.com/topic/siemens+ag.html"><![CDATA[Siemens AG]]></category>
		<category domain="http://resources.bnet.com/topic/transmeta+corp..html"><![CDATA[Transmeta Corp.]]></category>
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		<title><![CDATA[Lycos leashes Labrador in new $20 mil ad effort ; Dog gets cameo in portal push pitching depth.(Brief Article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200010/ai_n25595099]]></link>
		<description><![CDATA[Lycos used to go fetch. Now it wants people to stay.    Lycos used to go fetch. Now it wants people to stay.  ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 09 Oct 2000 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/lycos+inc..html"><![CDATA[Lycos Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/now+it.html"><![CDATA[NOW IT]]></category>
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		<title><![CDATA[APPLEBEE'S MOVES WYSE OFF ITS ADVERTISING PLATE.]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5250/is_199906/ai_n20090929]]></link>
		<description><![CDATA[Wyse Advertising Inc. is off the menu as agency of record for  Applebee's International Inc.     The Overland Park, Kan.-based company, which franchises  Applebee's Neighborhood Grill and Bar restaurants, last week  narrowed to three from seven the numb  Wyse Advertising Inc. is off...]]></description>
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		<pubDate>Mon, 21 Jun 1999 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/agency.html"><![CDATA[agency]]></category>
		<category domain="http://resources.bnet.com/topic/applebee%2527s.html"><![CDATA[Applebee's]]></category>
		<category domain="http://resources.bnet.com/topic/now+it.html"><![CDATA[NOW IT]]></category>
		<category domain="http://resources.bnet.com/topic/wyse+technology+inc..html"><![CDATA[Wyse Technology Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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		<title><![CDATA[TCI expands corporate advertising sales division. (Tele-Communications Inc.)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb4895/is_199501/ai_n17996314]]></link>
		<description><![CDATA[Tele-Communications Inc. is expanding its advertising sales staff on  the corporate level this year, adding two new ad directors to shepherd  spot sales and new business development.     TCI has named Peter Heisinger, former general manager for TCI Chic  Tele-Communications Inc. is expanding its...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 16 Jan 1995 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/advertising+sales.html"><![CDATA[advertising sales]]></category>
		<category domain="http://resources.bnet.com/topic/now+it.html"><![CDATA[NOW IT]]></category>
		<category domain="http://resources.bnet.com/topic/tci.html"><![CDATA[TCI]]></category>
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