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	<title><![CDATA[advertisement and officemax inc. Resources | BNET]]></title>
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	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to advertisement and officemax inc.]]></description>
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		<title><![CDATA[Bob Thacker; Senior VP-marketing and advertising, OfficeMax.(Special Report: Media Mavens)(Interview)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200709/ai_n25582026]]></link>
		<description><![CDATA[Byline: kate macarthur    Byline: kate macarthur  ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 17 Sep 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/officemax+inc..html"><![CDATA[OfficeMax Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">OMX</category>
		<category domain="tickers">OMX</category>
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		<title><![CDATA[Eat that, Subservient Chicken: OfficeMax site draws 36M; Retailer's plan to eschew TV advertising pays off with breakout online hit.(News)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200701/ai_n25580366]]></link>
		<description><![CDATA[Byline: T.L. STANLEY    Byline: T.L. STANLEY  ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 29 Jan 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/officemax+inc..html"><![CDATA[OfficeMax Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/tv.html"><![CDATA[TV]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">OMX</category>
		<category domain="tickers">OMX</category>
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		<title><![CDATA[Interactive campaigns build buzz with fun]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_kmusa/is_200701/ai_n17136808]]></link>
		<description><![CDATA[Some marketers are getting personal in their viral marketing as they continue to invent ways to interact with consumers online and try to get them to pass along the product message. Today, job site CareerBuilder.com will announce the launch of Age-O-Matic.com, a site where consumers can upload a photo of...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 18 Jan 2007 23:59:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/careerbuilder.html"><![CDATA[CareerBuilder]]></category>
		<category domain="http://resources.bnet.com/topic/e-mail.html"><![CDATA[E-mail]]></category>
		<category domain="http://resources.bnet.com/topic/job.html"><![CDATA[job]]></category>
		<category domain="http://resources.bnet.com/topic/m%2526m.html"><![CDATA[M&M]]></category>
		<category domain="http://resources.bnet.com/topic/officemax+inc..html"><![CDATA[OfficeMax Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/usa+today.html"><![CDATA[USA Today]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">OMX</category>
		<category domain="tickers">OMX</category>
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		<title><![CDATA[Target sweeps awards honoring best advertising; OfficeMax also wins nod]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0FNP/is_4_44/ai_n13248641]]></link>
		<description><![CDATA[CHICAGO -- The Retail Advertising and Marketing Association held its annual awards and conference in Chicago this month, and once again Target Stores walked away a winner with six awards for excellence in advertising.]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 28 Feb 2005 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/officemax+inc..html"><![CDATA[OfficeMax Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">OMX</category>
		<category domain="tickers">OMX</category>
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		<title><![CDATA[OfficeMax developing new life for ad character.(News)(Brief Article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5253/is_200406/ai_n20194681]]></link>
		<description><![CDATA[Byline: JAMES B. ARNDORFER  Crain News Service    OfficeMax is trying to turn its "Rubberband Man''  character-the Afro-sporting office-supply guy who tosses toner and  towels to co-workers while dancing to the tune of the 1970s Spinners hit  that   Byline: JAMES B. ARNDORFER...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 07 Jun 2004 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/officemax+inc..html"><![CDATA[OfficeMax Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">OMX</category>
		<category domain="tickers">OMX</category>
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		<title><![CDATA[OfficeMax debuts new ad campaign - Market Watch - Brief Article]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0FNP/is_4_41/ai_83374079]]></link>
		<description><![CDATA[SHAKER HEIGHTS, OHIO -- OfficeMax is counting on a new advertising campaign with the tag line "Max mean's more" to boost sales this year. The ads debuted on national radio in mid-February. The campaign is intended to position OfficeMax as the brand that empowers small businesses with more of the...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 25 Feb 2002 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/officemax+inc..html"><![CDATA[OfficeMax Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">OMX</category>
		<category domain="tickers">OMX</category>
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		<title><![CDATA[`Pike pumps up push for ads ; Coupons first effort in quest for alternate revenue.(Brief Article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5250/is_200201/ai_n20069039]]></link>
		<description><![CDATA[Signs, signs, everywhere signs. That's how the old song goes,  and that's how things work in modern, marketing-driven America.    Now, add to the ad landscape the tollbooths on the Ohio Turnpike,  which this month have been enlisted in the drive to rais  Signs, signs,...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 21 Jan 2002 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/coupon.html"><![CDATA[coupon]]></category>
		<category domain="http://resources.bnet.com/topic/officemax+inc..html"><![CDATA[OfficeMax Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">OMX</category>
		<category domain="tickers">OMX</category>
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		<title><![CDATA[OfficeMax makes management changes - Market Watch - New cfo and a senior vp of advertising and sales promotion, Michael Killeen - Brief Article]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0FNP/is_2_41/ai_82105531]]></link>
		<description><![CDATA[CLEVELAND -- OfficeMax has a new cfo and a senior vp of advertising and sales promotion. The company named Michael Killeen, who recently joined the company as senior executive vp of financial and corporate strategy, to the additional position of cfo. He replaces Jeffrey Freimark who held the cfo position...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 21 Jan 2002 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/officemax+inc..html"><![CDATA[OfficeMax Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[sales]]></category>
		<category domain="http://resources.bnet.com/topic/sales+promotion.html"><![CDATA[sales promotion]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">OMX</category>
		<category domain="tickers">OMX</category>
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		<title><![CDATA[OfficeMax targets small business; No. 3 player zeroes in on price in `ambitious' $65 mil ad effort.(Brief Article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200007/ai_n25593933]]></link>
		<description><![CDATA[OfficeMax today breaks an estimated $65 million ad campaign  targeting the booming small-business market. The office supply retailer  hopes to take on superstore behemoths, as well as general discount  merchandisers and mom and pop stores.    OfficeMax today breaks an estimated $65 million ad campaign...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 31 Jul 2000 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/officemax+inc..html"><![CDATA[OfficeMax Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/small+business.html"><![CDATA[small business]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">OMX</category>
		<category domain="tickers">OMX</category>
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		<title><![CDATA[SOHO satisfaction.(Brief Article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb4938/is_200002/ai_n18101322]]></link>
		<description><![CDATA[Big boys of brick evolve into captains of click       When it comes to naming the top e-tailers of small-office,  home-office SOHO furniture, it's no surprise that the big boys of  brick have become the captains of dick.     ...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 01 Feb 2000 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/captain.html"><![CDATA[captain]]></category>
		<category domain="http://resources.bnet.com/topic/furniture.html"><![CDATA[furniture]]></category>
		<category domain="http://resources.bnet.com/topic/officemax+inc..html"><![CDATA[OfficeMax Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/small+office.html"><![CDATA[small office]]></category>
		<category domain="http://resources.bnet.com/topic/soho.html"><![CDATA[SOHO]]></category>
		<category domain="http://resources.bnet.com/topic/staples+inc..html"><![CDATA[Staples Inc.]]></category>
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